Abstract
Orientation: This study explored strategies for identity work that are central to the negotiation
and regulation of employee work identity.
Research purpose: The main aim of this study was to explore employee narratives and identify
the strategies available to them in the process of identity work, as they defined themselves at
work.
Motivation for the study: As there is a scarcity of research on identity work in South Africa,
this study wanted to advance knowledge about identity work and the strategies used for
regulating and negotiating an identity at work by exploring these constructs in this context.
Research design, approach and method: A qualitative research process formed the basis for
this study. Nineteen employees from a global manufacturing company participated in two
semi-structured in-depth interviews. Grounded theory was applied to analyse and interpret
the data.
Main findings: Nine strategies for identity work were identified and categorised into four
broad themes (personal philosophies; relationships; career management and negotiating
balance).
Practical/managerial implications: Employees followed various strategies for defining
themselves at work and this may have some implications for employee work engagement and
productivity.
Contribution/value-add: This study expands on current theoretical knowledge of identity
work, and provides insights into the strategies people use to regulate and negotiate their
identities at work.