Abstract
Homeopathy has gained popularity around the world with the increased awareness that it may be used to complement or as an alternative to many conventional therapies. Health shops and retail chains in South Africa offer a wide range of complementary medicines, including proprietary homeopathic remedies, which has increased the accessibility of this treatment modality to the public. When looking at trends in buying behaviour, it is often noted that a pattern occurs in accordance with consumer needs and preferences. Currently there is little information publicly available on the buying behaviour trends of consumers of proprietary homeopathic medicines in South Africa.
M.Tech. (Homoeopathy)