Black Friday rituals, customer perceived value and loyalty among young adult customers in South Africa: A Stimulus-Organism-Response perspective
- Svotwa, Tendai Douglas, Roberts-Lombard, Mornay, Jaiyeoba, Olumide
- Authors: Svotwa, Tendai Douglas , Roberts-Lombard, Mornay , Jaiyeoba, Olumide
- Date: 2020
- Subjects: Black Friday , Young adults , Customer-perceived value
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/430754 , uj:37141 , DOI: https://doi.org/10.1080/23311975.2020.1793523 , Citation: Tendai Douglas Svotwa , Mornay Roberts-Lombard & Olumide Jaiyeoba | (2020) Black Friday rituals, customer perceived value and loyalty among young adult customers in South Africa: A Stimulus-Organism-Response perspective, Cogent Business & Management, 7:1, 1793523
- Description: Abstract: The study explores the nexus of relationship between Black Friday rituals, customer value and customer loyalty among young adult customers in South Africa. A descriptive research design was followed and data were collected from 400 young adult customers aged 18–35 in the Gauteng province of South Africa through selfadministered questionnaires. Furthermore, the measurement and structural models were assessed using Amos 23.0. Relational capital and social influence significantly and positively influence customer-perceived value, while customer-perceived value significantly and positively influences the customer loyalty of young adult customers towards Black Friday rituals. The testing of the proposed model validates the relationships that are hypothesised between the independent variables (cognitive capital, relational capital, social identification, social influence, social convenience), customer-perceived value and customer loyalty of young adult customers. The findings assist retailers in understanding how relational capital and social influence...
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- Authors: Svotwa, Tendai Douglas , Roberts-Lombard, Mornay , Jaiyeoba, Olumide
- Date: 2020
- Subjects: Black Friday , Young adults , Customer-perceived value
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/430754 , uj:37141 , DOI: https://doi.org/10.1080/23311975.2020.1793523 , Citation: Tendai Douglas Svotwa , Mornay Roberts-Lombard & Olumide Jaiyeoba | (2020) Black Friday rituals, customer perceived value and loyalty among young adult customers in South Africa: A Stimulus-Organism-Response perspective, Cogent Business & Management, 7:1, 1793523
- Description: Abstract: The study explores the nexus of relationship between Black Friday rituals, customer value and customer loyalty among young adult customers in South Africa. A descriptive research design was followed and data were collected from 400 young adult customers aged 18–35 in the Gauteng province of South Africa through selfadministered questionnaires. Furthermore, the measurement and structural models were assessed using Amos 23.0. Relational capital and social influence significantly and positively influence customer-perceived value, while customer-perceived value significantly and positively influences the customer loyalty of young adult customers towards Black Friday rituals. The testing of the proposed model validates the relationships that are hypothesised between the independent variables (cognitive capital, relational capital, social identification, social influence, social convenience), customer-perceived value and customer loyalty of young adult customers. The findings assist retailers in understanding how relational capital and social influence...
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Product involvement, WOM and eWOM in the fast food industry : a young adult perspective in an emerging African economy
- Ledikwe, Aobakwe, Stiehler-Mulder, B., Roberts-Lombard, M.
- Authors: Ledikwe, Aobakwe , Stiehler-Mulder, B. , Roberts-Lombard, M.
- Date: 2020
- Subjects: Product involvement , WOM , Young adults
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/444360 , uj:38835 , Citation: Aobakwe Ledikwe , B. Stiehler-Mulder & M. Roberts-Lombard | (2020) Product involvement, WOM and eWOM in the fast food industry: A young adult perspective in an emerging African economy, Cogent Business & Management, 7:1, 1817288. https://doi.org/10.1080/23311975.2020.1817288
- Description: Abstract: This study investigates the relationship between product involvement, WOM, and eWOM in the fast food industry between two sub-groups of young adult consumers in South Africa. A quantitative design was followed, with primary data (n = 201) gathered from respondents using a self-administered questionnaire. The results suggest that product involvement exerts a positive and significant influence on WOM and eWOM in the case of both young adult sub-groups. There is also no difference in the perceptions of the two sub-groups of young adults concerning product involvement, WOM, and eWOM. Product involvement is found to play an important role in spreading WOM and eWOM in the fast food industry, and is proposed as an important focus area for managers.
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- Authors: Ledikwe, Aobakwe , Stiehler-Mulder, B. , Roberts-Lombard, M.
- Date: 2020
- Subjects: Product involvement , WOM , Young adults
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/444360 , uj:38835 , Citation: Aobakwe Ledikwe , B. Stiehler-Mulder & M. Roberts-Lombard | (2020) Product involvement, WOM and eWOM in the fast food industry: A young adult perspective in an emerging African economy, Cogent Business & Management, 7:1, 1817288. https://doi.org/10.1080/23311975.2020.1817288
- Description: Abstract: This study investigates the relationship between product involvement, WOM, and eWOM in the fast food industry between two sub-groups of young adult consumers in South Africa. A quantitative design was followed, with primary data (n = 201) gathered from respondents using a self-administered questionnaire. The results suggest that product involvement exerts a positive and significant influence on WOM and eWOM in the case of both young adult sub-groups. There is also no difference in the perceptions of the two sub-groups of young adults concerning product involvement, WOM, and eWOM. Product involvement is found to play an important role in spreading WOM and eWOM in the fast food industry, and is proposed as an important focus area for managers.
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Quality of work life : a Generation Y perspective
- Mazibuko, Thembalethu Pretty
- Authors: Mazibuko, Thembalethu Pretty
- Date: 2014-10-20
- Subjects: Quality of work life , Generation Y - Employment , Young adults
- Type: Thesis
- Identifier: uj:12628 , http://hdl.handle.net/10210/12448
- Description: M.Com. (Industrial Psychology) , The main objective of this study was to explore and gain perspective on the quality of work life of Generation Y employees through investigating their experiences within the workplace, specifically focusing on the enhancing and inhibiting factors. Enhancing factors are those that are made readily available by the organisation so as to ensure a productive and satisfied Generation Y cohort. Hindering factors are those that, when absent, may impede productivity and the generation’s need to reach their full potential. Consistent with the objectives of the study the data-gathering technique used was a semi-structured interview; the interviews were conducted with seven participants who were considered to have come from a knowledge environment. Thematic analysis was utilised to create abstract themes from the participants’ narratives on their experiences in the workplace, and the data was interpreted through an interpretive stance. The study results indicated 12 main themes that are indicative of the factors that the participants perceive as enhancing and inhibiting within the organisation. In addition, this study aims to be of value to human resource practitioners, managers and the organisation as a whole, and to implement suitable policies and management styles that will help retain, motivate and accommodate this generation.
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- Authors: Mazibuko, Thembalethu Pretty
- Date: 2014-10-20
- Subjects: Quality of work life , Generation Y - Employment , Young adults
- Type: Thesis
- Identifier: uj:12628 , http://hdl.handle.net/10210/12448
- Description: M.Com. (Industrial Psychology) , The main objective of this study was to explore and gain perspective on the quality of work life of Generation Y employees through investigating their experiences within the workplace, specifically focusing on the enhancing and inhibiting factors. Enhancing factors are those that are made readily available by the organisation so as to ensure a productive and satisfied Generation Y cohort. Hindering factors are those that, when absent, may impede productivity and the generation’s need to reach their full potential. Consistent with the objectives of the study the data-gathering technique used was a semi-structured interview; the interviews were conducted with seven participants who were considered to have come from a knowledge environment. Thematic analysis was utilised to create abstract themes from the participants’ narratives on their experiences in the workplace, and the data was interpreted through an interpretive stance. The study results indicated 12 main themes that are indicative of the factors that the participants perceive as enhancing and inhibiting within the organisation. In addition, this study aims to be of value to human resource practitioners, managers and the organisation as a whole, and to implement suitable policies and management styles that will help retain, motivate and accommodate this generation.
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The influence of gender roles on young adults’ beer consumption: an emerging market perspective
- Authors: Lubbe, Isolde
- Date: 2019
- Subjects: Gender role influence , Young adults , Beer consumption
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/407601 , uj:34316 , Citation: Lubbe, I. 2019: The influence of gender roles on young adults’ beer consumption: an emerging market perspective.
- Description: Abstract: While young adults in developed markets buy less beer, beer consumption in emerging markets is increasing. More females are entering this traditionally male market. Since gender role perceptions influence consumption behaviour, the primary objective of this study was to investigate the influence of traditional masculinity and femininity (TMF) on attitudes (AT), subjective norms (SN) and perceived behavioural control (PBC) among young South African adults towards beer drinking. Data collected from 198 young adult consumers were subjected to exploratory factor analysis and multiple regression analysis. TMF had a weak influence on AT and PBC but strongly influenced SN and consumption.
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- Authors: Lubbe, Isolde
- Date: 2019
- Subjects: Gender role influence , Young adults , Beer consumption
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/407601 , uj:34316 , Citation: Lubbe, I. 2019: The influence of gender roles on young adults’ beer consumption: an emerging market perspective.
- Description: Abstract: While young adults in developed markets buy less beer, beer consumption in emerging markets is increasing. More females are entering this traditionally male market. Since gender role perceptions influence consumption behaviour, the primary objective of this study was to investigate the influence of traditional masculinity and femininity (TMF) on attitudes (AT), subjective norms (SN) and perceived behavioural control (PBC) among young South African adults towards beer drinking. Data collected from 198 young adult consumers were subjected to exploratory factor analysis and multiple regression analysis. TMF had a weak influence on AT and PBC but strongly influenced SN and consumption.
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