Insights into international tourists’ experiences of, and satisfaction with, Zimbabwe’s tourism offerings
- Tichaawa, Tembi Maloney, Makoni, Logistic
- Authors: Tichaawa, Tembi Maloney , Makoni, Logistic
- Date: 2018
- Subjects: Tourist profiles , Perceptions , Tourism products
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/268757 , uj:28534 , Citation: Tichaawa, T.M. & Makoni, L. 2018. Insights into international tourists’ experiences of, and satisfaction with, Zimbabwe’s tourism offerings. Acta Universitatis Danubius, 14(1):226-242. , ISSN: 2065-0175
- Description: Abstract: This study sought to gain insights into international tourists‘ experiences of, and satisfaction with, Zimbabwe tourism offerings. The study emanates from the standpoint that, for tourism to enhance its potential to transform economies and livelihoods, the focus for development, in that regard, must be directed towards increasing the number of travellers to destinations, creating memorable experiences, and ensuring that the service quality is satisfactory, based on their expectations and perceptions. The study‘s objective was achieved through the use of a questionnaire survey, with the data obtained being presented in tables from the highest to the lowest mean scores. The satisfaction of the tourism offerings was negative, in which the highest mean score was Attitude of the personnel/service providers (M=2.73), and the lowest mean score was Road network to/from points of entry, prominent attractions and other amenities (M=1.58). The respondents viewed all the given tourism offerings as top development priority, with the highest mean score being accommodation facilities (M=4.93), and the lowest being theme parks (M=4.77). In addition, the perceptions of the tourism offerings were found to be generally negative, with the highest mean score being a friendly environment for the tourists, and the locals are welcoming and friendly (M=4.44), and the lowest being There is a good road network in Harare that allows for easy access to and from tourism offerings (M=1.86). The study offers insights into an understanding of the development and marketing of tourism offerings, service quality and delivery, as well as of the policy and planning direction for destination managers.
- Full Text:
- Authors: Tichaawa, Tembi Maloney , Makoni, Logistic
- Date: 2018
- Subjects: Tourist profiles , Perceptions , Tourism products
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/268757 , uj:28534 , Citation: Tichaawa, T.M. & Makoni, L. 2018. Insights into international tourists’ experiences of, and satisfaction with, Zimbabwe’s tourism offerings. Acta Universitatis Danubius, 14(1):226-242. , ISSN: 2065-0175
- Description: Abstract: This study sought to gain insights into international tourists‘ experiences of, and satisfaction with, Zimbabwe tourism offerings. The study emanates from the standpoint that, for tourism to enhance its potential to transform economies and livelihoods, the focus for development, in that regard, must be directed towards increasing the number of travellers to destinations, creating memorable experiences, and ensuring that the service quality is satisfactory, based on their expectations and perceptions. The study‘s objective was achieved through the use of a questionnaire survey, with the data obtained being presented in tables from the highest to the lowest mean scores. The satisfaction of the tourism offerings was negative, in which the highest mean score was Attitude of the personnel/service providers (M=2.73), and the lowest mean score was Road network to/from points of entry, prominent attractions and other amenities (M=1.58). The respondents viewed all the given tourism offerings as top development priority, with the highest mean score being accommodation facilities (M=4.93), and the lowest being theme parks (M=4.77). In addition, the perceptions of the tourism offerings were found to be generally negative, with the highest mean score being a friendly environment for the tourists, and the locals are welcoming and friendly (M=4.44), and the lowest being There is a good road network in Harare that allows for easy access to and from tourism offerings (M=1.86). The study offers insights into an understanding of the development and marketing of tourism offerings, service quality and delivery, as well as of the policy and planning direction for destination managers.
- Full Text:
Profiling and examining travel patterns pertaining to domestic tourism in Lesotho
- Bob, Urmilla, Swart, Kamilla, Perry, Edwin C., Gounden, Dinolen
- Authors: Bob, Urmilla , Swart, Kamilla , Perry, Edwin C. , Gounden, Dinolen
- Date: 2020
- Subjects: Tourism , Tourist profiles , Lesotho
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/460798 , uj:41018 , Citation: Bob, U., Swart, K., Perry, E.C. & Gounden, D. (2020). Profiling and Examining Travel Patterns Pertaining to Domestic Tourism in Lesotho. African Journal of Hospitality, Tourism and Leisure, 9(6):1076-1092. DOI: https://doi.org/10.46222/ajhtl.19770720-69 , ISSN: 2223-814X
- Description: Abstract: While some studies have examined aspects of tourism in Lesotho, there is limited research examining domestic tourist profiles and travel patterns, crucial to unlocking Lesotho’s domestic tourism potential. There is a need for such research to enable the development of appropriate tourism products and strategies. This study then critically examines results from a household survey that was undertaken in Lesotho to assess domestic tourists’ profiles, travel patterns, main motivations, and tourism products or services. Face-to-face interviews were conducted in 1 210 households across all administrative districts of Lesotho using a proportionate sampling approach. Within each District, a systematic sampling approach was adopted to minimise bias. Lesotho has several tourism products such as cultural and heritage sites, nature-based destinations and unique leisure experiences. Pre COVID-19 levels of domestic tourism and travel were relatively high. The study found that several socio-economic factors influence the willingness and ability of households to consume domestic tourism products. It is concluded that domestic tourism in Lesotho can be improved with better, more appropriate communication and marketing strategies, as well as an upgraded transport infrastructure and tourism services.
- Full Text:
- Authors: Bob, Urmilla , Swart, Kamilla , Perry, Edwin C. , Gounden, Dinolen
- Date: 2020
- Subjects: Tourism , Tourist profiles , Lesotho
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/460798 , uj:41018 , Citation: Bob, U., Swart, K., Perry, E.C. & Gounden, D. (2020). Profiling and Examining Travel Patterns Pertaining to Domestic Tourism in Lesotho. African Journal of Hospitality, Tourism and Leisure, 9(6):1076-1092. DOI: https://doi.org/10.46222/ajhtl.19770720-69 , ISSN: 2223-814X
- Description: Abstract: While some studies have examined aspects of tourism in Lesotho, there is limited research examining domestic tourist profiles and travel patterns, crucial to unlocking Lesotho’s domestic tourism potential. There is a need for such research to enable the development of appropriate tourism products and strategies. This study then critically examines results from a household survey that was undertaken in Lesotho to assess domestic tourists’ profiles, travel patterns, main motivations, and tourism products or services. Face-to-face interviews were conducted in 1 210 households across all administrative districts of Lesotho using a proportionate sampling approach. Within each District, a systematic sampling approach was adopted to minimise bias. Lesotho has several tourism products such as cultural and heritage sites, nature-based destinations and unique leisure experiences. Pre COVID-19 levels of domestic tourism and travel were relatively high. The study found that several socio-economic factors influence the willingness and ability of households to consume domestic tourism products. It is concluded that domestic tourism in Lesotho can be improved with better, more appropriate communication and marketing strategies, as well as an upgraded transport infrastructure and tourism services.
- Full Text:
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