Showing items 1 - 7 of 7

Your selections:

Once upon a lager : transforming a batch process into the 'hero's journey' story structure

- Jansen van Vuuren, Anna-Marie, Stamp, Jane D.

The use of storytelling to facilitate the development of story comprehension during early literacy

- Madondo, Fortunate

  • Authors: Madondo, Fortunate
  • Date: 2017
  • Subjects: Storytelling , Reading readiness
  • Language: English
  • Type: Doctoral (Thesis)
  • Identifier: http://hdl.handle.net/10210/270295 , uj:28727
  • Description: Ph.D. (Childhood Education) , Abstract: In its attempt to develop a theory that was grounded in data, this study was conducted with 7 Early Childhood Development (ECD) teachers and 44 learners at a primary school, in the Masvingo urban district of Zimbabwe. The study was guided by the principles of Grounded Theory research, particularly the Glaserian model that advocated following systematic procedures to data gathering and analysis; this included: open coding, selective coding, theoretical coding and memo writing, theoretical sampling and constant comparative analysis. Drawing from a variety of data sources that consisted of naturally occurring data, drawings produced by learners, interviews and observations, this study explored: “How did oral storytelling techniques influence story comprehension?” Given that learning occurs informally at an ECD level, this study revealed that the recycling of knowledge took the centre stage in providing the best pedagogical processes for the effective facilitation of story comprehension. It is envisaged that identifying contextual problematic concerns affecting the effective development of story comprehension, with special attention directed towards intervention strategies, will help ECD educators operating in similar contexts to identify and address contextual barriers affecting learning. As such, the theory developed in this study was called; The Theory of Recycling Knowledge: A Basic Social Process for Developing Story Comprehension.
  • Full Text:

The effect of storytelling on self-awareness

- Hendriks, Marinette

  • Authors: Hendriks, Marinette
  • Date: 2015-03-18
  • Subjects: Storytelling , Leadership
  • Type: Thesis
  • Identifier: http://ujcontent.uj.ac.za8080/10210/389918 , uj:13499 , http://hdl.handle.net/10210/13530
  • Description: M.Phil. (Personal and Professional Leadership) , People are storytelling beings and storytelling has been associated with improved self-awareness. It has also been indicated as a way to uncover patterns of culture, behaviour, communication, the sharing of knowledge, and understanding in different ways. If storytelling has such value, why is there so relatively little research on the effect of storytelling on self-awareness that could, in turn, lead to the development of personal mastery on life dimensions such as spirituality, mentality, emotionality and physicality? Furthermore, if storytelling leads to self-awareness then there should be a framework to integrate the effect of storytelling on self-awareness. Such a framework should then be able to guide any person towards personal development in becoming a complete human being in any of the dimensions associated with personal leadership. Even more so – if storytelling leads to self-awareness, storytelling could be the way through which self-awareness towards safety might be raised in an organisational context. The aim of this research was to describe what effect storytelling has on selfawareness in the development of personal leadership; to explore whether storytelling could be positioned within the internal life dimensions of personal leadership and lead to self-awareness; and what meta-insights on storytelling could be presented with the effects it has on self-awareness and safety-related self-awareness in the form of a framework? It is my view that, although storytelling is widely researched in social science, it still lacks an integrated framework that explains the effect of storytelling on selfawareness in the development of personal leadership, especially in an organisational context. The first motivation for this research was to investigate and establish whether storytelling leads to self-awareness. The second motivation was to generate insight and knowledge by relating storytelling to self-awareness within the internal life dimensions of personal leadership. Thirdly, to develop a framework that provides meta-insights on self-awareness – safety-related self-awareness in particular – through storytelling...
  • Full Text:

Strategic use of data visualisation and storytelling in marketing research firms

- Maritz, Vanessa

  • Authors: Maritz, Vanessa
  • Date: 2013-07-18
  • Subjects: Marketing research - Methodology , Visual communication , Storytelling
  • Type: Thesis
  • Identifier: uj:7615 , http://hdl.handle.net/10210/8485
  • Description: M.Com. (Marketing Management) , The marketing research industry is a highly competitive environment with over one hundred marketing research firms competing for business in the South African market. Literature suggests that one of the biggest challenges the industry faces is poor positioning. Marketing research firms are seen as data suppliers rather than business or strategic thought partners. This is mainly the result of marketing research firms traditionally providing masses of data with no or limited insights, practical use and strategic value (also known as actionability of research results). This state of affairs in the industry needs to be addressed, otherwise marketing research firms will become less profitable and effective data / research information suppliers. To warrant future business and increased revenues, marketing research firms need to position themselves as professionals who can deliver actionable research results that assist clients strategically. Literature suggests various methods in which marketing research firms can achieve this; amongst which data visualisation and storytelling are identified as two such methods to deliver actionable research results which impact clients’ business. Therefore, the primary research objective of this study was to uncover the strategic use of data visualisation and storytelling by marketing research firms in quantitative research reports. To address this objective, this study was conducted in two phases, first literature on the topic was presented, followed by an empirical study. The empirical study independently followed an exploratory and descriptive research design where two samples were used. The main study (qualitative phase) sampled individuals, working for South African marketing research firms, who oversee teams who create quantitative research reports by means of indepth interviews; and the small-scale complementary study (quantitative phase) sampled clients of marketing research firms who receive these quantitative reports by means of an computer-administered, Internet-based survey. The studies were conducted sequentially; the small-scale complementary study followed after the main study had been completed. The Morse and Field approach was used to analyse the empirical research results of the main study which indicated that marketing research firms do not claim to have a traditional approach to quantitative reporting; the focus is not on data supply, but rather on providing actionable research results to clients which adds value to their business decision-making. The results also indicate that marketing research firms use storytelling to deliver actionable research so as to increase the strategic value thereof, while data visualisation is not used strategically. The results of the small-scale complementary study indicated that although 62% of clients feel that current quantitative research reports (received from marketing research firms) can be used to make strategic decisions, clients also feel that quantitative research reports need improvement regarding the delivery of strategic and actionable research reports. The exploration of the current quantitative reporting landscape and the evaluation of whether South African marketing research firms strategically use data visualisation and storytelling, have helped in identifying barriers to adoption of these methods and recommended how these could be overcome; it also identified specific measures to bridge the gap between data supply and strategic (actionable) research. The study found that marketing research firms should continue and strengthen their focus on actionable research as client demand therefor will continue; this can be achieved through a number of ways such as by focusing on understanding the client’s business, demonstrating thought leadership, being future focused, strengthening storytelling capabilities and developing / possibly investing in data visualisation capabilities.
  • Full Text:

The untold city : spaces of storytelling for inter-generational social exchange

- E Couto, David Da Silva Chorao Braga

Storytelling as a strategy to uncover organisational culture

- Ferraz, Julio Lando

  • Authors: Ferraz, Julio Lando
  • Date: 2012-10-29
  • Subjects: Storytelling , Corporate culture , Industrial psychology , Organizational behavior
  • Type: Thesis
  • Identifier: uj:10461 , http://hdl.handle.net/10210/7926
  • Description: M.Comm. , The purpose of this study was to investigate whether storytelling can be used as a strategy to uncover organisational culture. This investigation was prompted by a debate between scholars on whether a quantitative or qualitative approach should be adopted to assess culture. Based on Schein’s (2009) perspective on culture assessment a qualitative approach was adopted. Schein suggests that culture is unique and therefore cannot be assessed using a survey as surveys have predefined constructs that may not uncover certain critical cultural elements. The research methodology was informed by the interpretivisim paradigm. Conducted in a Consulting Firm semi-structured interviews were conducted with six senior members in order to gather their stories. For the data analysis and interpretation, thematic analysis was the chosen technique. Here themes were first extracted according to common stories, archetypes and behaviours identified. These were then interpreted for shared underlying assumptions which were uncovered when common behaviours observed could not be explained by espoused values or other artifacts. The interpretation of results uncovered six core underlying assumptions and five secondary underlying assumptions. The core underlying assumptions operate at the deepest level of the organisations unconscious and are “Sales Orientated,” “Dominance,” “Client First,” “Innovation,” “Adaptability and Nimbleness,” and “Individualism.” Secondary underlying assumptions are enablers of the core underlying assumptions and are “Work Centricity,” “Role Variety,” “Opinion Based Reward,” “Technology Consulting Identity” and “Global versus Local Skill.” The outcomes of the interpretation revealed patterns of underlying assumptions that drive organisational behaviour. To conclude, this study has managed to reveal important elements of the Consulting Firms culture and therefore is in support of a qualitative approach to assess culture. There are limitations of the study; most noticeably the limited number of participant’s interviewed. It is therefore recommended that future culture assessments consider storytelling as a strategy to uncover culture but that an increased number of participants are utilised.
  • Full Text:

Teacher cultural competence in the teaching of story education to infant learners in a multicultural school Zimbabwe

- Mavugara, Amiel Tawanda

  • Authors: Mavugara, Amiel Tawanda
  • Date: 2015
  • Subjects: Multicultural education - Zimbabwe , Storytelling
  • Language: English
  • Type: Doctoral (Thesis)
  • Identifier: http://hdl.handle.net/10210/245692 , uj:25452
  • Description: Ph.D. , Abstract: Story education is a very critical component in primary school literacy programs. Not only is it a curriculum focus which develops the abilities of children to listen and write but it also strengthens the school and community relations. In contexts of diversity, studies of story education become especially relevant and require research into the role teachers play to ensure meaningful story education. This study is an exploration of examples of story education lessons in multicultural classrooms in Masvingo in Zimbabwe. A qualitative research design was employed and it involved six infant class teachers and three elders who were purposively sampled. Data included classroom observations and structured interviews. The analysis followed a grounded theory methods. In the analysis we described story education practices, how teachers changed and improved their teaching with stories in relation with cultural competence and teaching methods and lesson outcomes. Grounded theory method also allowed us to construct a model of story education in practice which accounts for the role of teacher cultural competence. The results revealed that teachers draw on their understanding of cultural differences and adjust their story teaching accordingly. While teachers improve in their practice through collaboration they also learn from one another about adapting practices given the diversity in the class they work with. Based on the data the researcher propose that story education in multicultural settings may best be presented in terms of what we call the Zunde model, analogious to how granaries in villages accommodate the needs of all members of a community. The article concludes with reference to the need for policy makers to put in place programs that meet the infant class teachers’ needs in their professional preparation and development in order to improve effectiveness in their story education.
  • Full Text:
  • 1
  • Disclaimer
  • Privacy
  • Copyright
  • Contact