An investigation into the budding sharing economy in an emerging market
- Authors: Jasson, C. C. , Muiruri, K.
- Date: 2017
- Subjects: Sharing economy , Airbnb , Uber
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/239138 , uj:24560 , Citation: Jasson, C.C. & Muiruri, K. 2017. An investigation into the budding sharing economy in an emerging market.
- Description: Abstract: In recent times, largely as a result of advancements in information technology and changing consumer needs, traditional methods of doing business are being challenged by the emergence of software platforms that enable individuals to share goods and services at a given cost. Collaborative consumption also referred to as shared economy, entails individuals offering or renting underutilized assets or services to other individuals usually at a specified price. Enabled by the internet, it is now possible for these assets and services to be disaggregated as peer-to-peer services. The collaborative economy has increasingly grown in recent years to become an integral part of modern society where millions of consumers are utilizing it worldwide. It has raked in billions of dollars in revenue worldwide and is expected to grow substantially. Sharing economy companies such as Uber and Airbnb have grown enough to pose a threat to traditional business models. The purpose of this paper is to investigate the shared economy practices as well the concerns it has brought about. In emerging markets the sharing economy for instance seen to have a higher potential in revenue generation though there has been little study conducted. This may prompt further research in investigating the emerging market potential in exploiting the sharing economy in terms of revenue generation while addressing its concerns.
- Full Text:
- Authors: Jasson, C. C. , Muiruri, K.
- Date: 2017
- Subjects: Sharing economy , Airbnb , Uber
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/239138 , uj:24560 , Citation: Jasson, C.C. & Muiruri, K. 2017. An investigation into the budding sharing economy in an emerging market.
- Description: Abstract: In recent times, largely as a result of advancements in information technology and changing consumer needs, traditional methods of doing business are being challenged by the emergence of software platforms that enable individuals to share goods and services at a given cost. Collaborative consumption also referred to as shared economy, entails individuals offering or renting underutilized assets or services to other individuals usually at a specified price. Enabled by the internet, it is now possible for these assets and services to be disaggregated as peer-to-peer services. The collaborative economy has increasingly grown in recent years to become an integral part of modern society where millions of consumers are utilizing it worldwide. It has raked in billions of dollars in revenue worldwide and is expected to grow substantially. Sharing economy companies such as Uber and Airbnb have grown enough to pose a threat to traditional business models. The purpose of this paper is to investigate the shared economy practices as well the concerns it has brought about. In emerging markets the sharing economy for instance seen to have a higher potential in revenue generation though there has been little study conducted. This may prompt further research in investigating the emerging market potential in exploiting the sharing economy in terms of revenue generation while addressing its concerns.
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Sharing versus collaborative economy : how to align ICT developments and the SDGs in tourism?
- Gössling, Stefan, Hall, C. Michael
- Authors: Gössling, Stefan , Hall, C. Michael
- Date: 2019
- Subjects: Collaborative economy , Information and Communication Technologies , Sharing economy
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/294611 , uj:32061 , Citation: Gössling, S. & Hall, C.M. 2019. Sharing versus collaborative economy: how to align ICT developments and the SDGs in tourism?, Journal of Sustainable Tourism, 27:1, 74-96, DOI: 10.1080/09669582.2018.1560455
- Description: Abstract: Great hopes have been placed in the sharing economy to provide a new business model based on peer-to-peer (P2P) exchanges of underutilized assets. As a model, the sharing economy has been expected to make significant contributions to sustainability, providing new opportunities for entrepreneurship, more sustainable use of resources, and consumer co-operation in tight economic networks. However, in recent years, digital platforms have turned into the most important actors in the global sharing economy, turning global corporations, such as AirBnB, Booking, or TripAdvisor into intermediaries controlling and profiting from most transactions. Focused on accommodation, this paper conceptualizes the sharing economy in comparison to the wider collaborative economy, and discusses its social, economic, environmental, and political impacts in comparison to the sustainable development goals. It concludes that the sharing economy has great potential to make very significant contributions to sustainability, though the model is increasingly being replaced by the collaborative economy, which performs as an extension and acceleration of neoliberal economic practices.
- Full Text:
- Authors: Gössling, Stefan , Hall, C. Michael
- Date: 2019
- Subjects: Collaborative economy , Information and Communication Technologies , Sharing economy
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/294611 , uj:32061 , Citation: Gössling, S. & Hall, C.M. 2019. Sharing versus collaborative economy: how to align ICT developments and the SDGs in tourism?, Journal of Sustainable Tourism, 27:1, 74-96, DOI: 10.1080/09669582.2018.1560455
- Description: Abstract: Great hopes have been placed in the sharing economy to provide a new business model based on peer-to-peer (P2P) exchanges of underutilized assets. As a model, the sharing economy has been expected to make significant contributions to sustainability, providing new opportunities for entrepreneurship, more sustainable use of resources, and consumer co-operation in tight economic networks. However, in recent years, digital platforms have turned into the most important actors in the global sharing economy, turning global corporations, such as AirBnB, Booking, or TripAdvisor into intermediaries controlling and profiting from most transactions. Focused on accommodation, this paper conceptualizes the sharing economy in comparison to the wider collaborative economy, and discusses its social, economic, environmental, and political impacts in comparison to the sustainable development goals. It concludes that the sharing economy has great potential to make very significant contributions to sustainability, though the model is increasingly being replaced by the collaborative economy, which performs as an extension and acceleration of neoliberal economic practices.
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The tourism sharing economy and sustainability in developing countries : contribution to SDGs in the hospitality sector
- Authors: Shereni, Ngoni Courage
- Date: 2019
- Subjects: Sharing economy , Collaborative economy , SDGs
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/404397 , uj:33912 , ISSN: 2223-814X , Citation: Shereni, N.C. 2019. The tourism sharing economy and sustainability in developing countries : contribution to SDGs in the hospitality sector. African Journal of Hospitality, Tourism and Leisure, Volume 8 (5).
- Description: Abstract: The tourism sharing economy applies the latest technological applications to monetize excess capacity and to provide ease of access to tourism resources. This concept is premised on the idea of collaborative consumption which emphasizes the importance of access rather than ownership. Homestays through Peer to Peer (P2P) and Business to Consumer (B2C) platforms are on the rise in the global tourism industry and the impacts of this phenomenon on sustainability are significant. In this era of Sustainable Development Goals (SDGs) it becomes important for accommodation providers to leverage off business models that contribute to sustainability. This study is based on a review of literature and addresses how the hospitality sector in developing countries can leverage on the sharing economy to contribute to the achievement of SDGs. The findings suggest that the sharing economy is still in its infancy in sub-Saharan African countries. The extant literature points to the fact that accommodation sharing can contribute to eight of the SDGs, namely 1, 4, 8, 9, 11, 12, 13 and 16.
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- Authors: Shereni, Ngoni Courage
- Date: 2019
- Subjects: Sharing economy , Collaborative economy , SDGs
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/404397 , uj:33912 , ISSN: 2223-814X , Citation: Shereni, N.C. 2019. The tourism sharing economy and sustainability in developing countries : contribution to SDGs in the hospitality sector. African Journal of Hospitality, Tourism and Leisure, Volume 8 (5).
- Description: Abstract: The tourism sharing economy applies the latest technological applications to monetize excess capacity and to provide ease of access to tourism resources. This concept is premised on the idea of collaborative consumption which emphasizes the importance of access rather than ownership. Homestays through Peer to Peer (P2P) and Business to Consumer (B2C) platforms are on the rise in the global tourism industry and the impacts of this phenomenon on sustainability are significant. In this era of Sustainable Development Goals (SDGs) it becomes important for accommodation providers to leverage off business models that contribute to sustainability. This study is based on a review of literature and addresses how the hospitality sector in developing countries can leverage on the sharing economy to contribute to the achievement of SDGs. The findings suggest that the sharing economy is still in its infancy in sub-Saharan African countries. The extant literature points to the fact that accommodation sharing can contribute to eight of the SDGs, namely 1, 4, 8, 9, 11, 12, 13 and 16.
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An analysis of the opportunities and challenges of the sharing economy market in South Africa
- Authors: Mara, C. C.
- Date: 2020
- Subjects: AirBnB , Emerging market , Sharing economy
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/447159 , uj:39183 , Citation: Mara, C.C.2020. An analysis of the opportunities and challenges of the sharing economy market in South Africa.
- Description: Abstract: The lingering global financial downturn and our innovative capability when under pressure, has created new demands through the sharing economy market, the most popular brands being AirBnB and Uber. Access to information technology and internet applications on mobile phones accelerated the adoption rate of this technological ‘novelty’, albeit slower in Africa. However, lawmakers are illequipped to regulate the emergence of micro-entrepreneurs, the increasing use of shared services and the often-violent backlash from traditional providers. This empirical paper analyses opportunities and challenges offered by the sharing economy in South Africa and contributes both theoretical and practical knowledge in the field. After 26 interviews with sharing economy stakeholders, it emerged that the sharing economy offers entrepreneurial opportunities and convenience to users, but innovations such as ‘homeshare’ and ‘rideshare’ are challenged by violent competitive threats. The sharing economy, however, provides definitive entrepreneurial opportunities, which, if carefully balanced, can create harmony and growth opportunities.
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- Authors: Mara, C. C.
- Date: 2020
- Subjects: AirBnB , Emerging market , Sharing economy
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/447159 , uj:39183 , Citation: Mara, C.C.2020. An analysis of the opportunities and challenges of the sharing economy market in South Africa.
- Description: Abstract: The lingering global financial downturn and our innovative capability when under pressure, has created new demands through the sharing economy market, the most popular brands being AirBnB and Uber. Access to information technology and internet applications on mobile phones accelerated the adoption rate of this technological ‘novelty’, albeit slower in Africa. However, lawmakers are illequipped to regulate the emergence of micro-entrepreneurs, the increasing use of shared services and the often-violent backlash from traditional providers. This empirical paper analyses opportunities and challenges offered by the sharing economy in South Africa and contributes both theoretical and practical knowledge in the field. After 26 interviews with sharing economy stakeholders, it emerged that the sharing economy offers entrepreneurial opportunities and convenience to users, but innovations such as ‘homeshare’ and ‘rideshare’ are challenged by violent competitive threats. The sharing economy, however, provides definitive entrepreneurial opportunities, which, if carefully balanced, can create harmony and growth opportunities.
- Full Text:
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