Wedding tourism in South Africa: an exploratory analysis
- Rogerson, Jayne M., Wolfaardt, Zaria
- Authors: Rogerson, Jayne M. , Wolfaardt, Zaria
- Date: 2016
- Subjects: Niche tourism , Wedding tourism , South Africa
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/93505 , uj:20357 , Citation: Rogerson, J.M. & Wolfaardt, Z. 2016. Wedding tourism in South Africa: an exploratory analysis.
- Description: Abstract: Niche forms of tourism are a growing focus in tourism scholarship. One little explored form of niche tourism is the specialized micro-niche of wedding tourism. Within the growing literature that deals with niche forms of tourism in South Africa there has thus far been minimal attention given to the notion of wedding tourism. This article addresses this investigatory void through an exploratory analysis of the wedding tourism industry in South Africa in general and more specifically of Gauteng, the country‟s major population hub. The empirical material centres on the spatial organisation of wedding venues in South Africa with evidence from Gauteng as the principal focus. The findings show that „place matters‟ both in the choice of venues by international or domestic consumers and the existence of distinct clusters of venues which are unrelated to patterns of population. Interviews reveal that wedding tourism is a growing activity for many hospitality businesses and commonly linked also to business tourism with the hosting of conferences. The expanding profitability of wedding tourism has attracted new hospitality businesses to enter this niche market and correspondingly to raise levels of competition in this niche form of tourism.
- Full Text:
- Authors: Rogerson, Jayne M. , Wolfaardt, Zaria
- Date: 2016
- Subjects: Niche tourism , Wedding tourism , South Africa
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/93505 , uj:20357 , Citation: Rogerson, J.M. & Wolfaardt, Z. 2016. Wedding tourism in South Africa: an exploratory analysis.
- Description: Abstract: Niche forms of tourism are a growing focus in tourism scholarship. One little explored form of niche tourism is the specialized micro-niche of wedding tourism. Within the growing literature that deals with niche forms of tourism in South Africa there has thus far been minimal attention given to the notion of wedding tourism. This article addresses this investigatory void through an exploratory analysis of the wedding tourism industry in South Africa in general and more specifically of Gauteng, the country‟s major population hub. The empirical material centres on the spatial organisation of wedding venues in South Africa with evidence from Gauteng as the principal focus. The findings show that „place matters‟ both in the choice of venues by international or domestic consumers and the existence of distinct clusters of venues which are unrelated to patterns of population. Interviews reveal that wedding tourism is a growing activity for many hospitality businesses and commonly linked also to business tourism with the hosting of conferences. The expanding profitability of wedding tourism has attracted new hospitality businesses to enter this niche market and correspondingly to raise levels of competition in this niche form of tourism.
- Full Text:
Niche tourism research and policy : international and South African debates
- Rogerson, Christian M., Rogerson, Jayne M.
- Authors: Rogerson, Christian M. , Rogerson, Jayne M.
- Date: 2021
- Subjects: Niche tourism , Tourism policy , Special interest tourism
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/489702 , uj:44659 , Citation: Rogerson, C.M & Rogerson, J.M. (2021). Niche Tourism Research and Policy: International and South African Debates. African Journal of Hospitality, Tourism and Leisure, 10(4):1131-1151. DOI: https://doi.org/10.46222/ajhtl.19770720-153
- Description: Abstract: The COVID-19 pandemic is a ‘trigger event’ which is remoulding new patterns of demand and supply for the tourism sector. For policy makers and destination managers it highlights the potential significance of niche tourism products. South Africa is viewed as fertile terrain for the promotion of different forms of niche tourism. The aim is to investigate international and South African research debates concerning niche tourism. The paper analyses the conceptual development of niche tourism, international debates, the (re-) emergence of niche tourism on the policy agenda of tourism stakeholders in South Africa and the state of existing literature and debates surrounding niche tourism in the country. The article represents a contribution to the growing and vibrant scholarship around niche tourism and change in the global South.
- Full Text:
- Authors: Rogerson, Christian M. , Rogerson, Jayne M.
- Date: 2021
- Subjects: Niche tourism , Tourism policy , Special interest tourism
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/489702 , uj:44659 , Citation: Rogerson, C.M & Rogerson, J.M. (2021). Niche Tourism Research and Policy: International and South African Debates. African Journal of Hospitality, Tourism and Leisure, 10(4):1131-1151. DOI: https://doi.org/10.46222/ajhtl.19770720-153
- Description: Abstract: The COVID-19 pandemic is a ‘trigger event’ which is remoulding new patterns of demand and supply for the tourism sector. For policy makers and destination managers it highlights the potential significance of niche tourism products. South Africa is viewed as fertile terrain for the promotion of different forms of niche tourism. The aim is to investigate international and South African research debates concerning niche tourism. The paper analyses the conceptual development of niche tourism, international debates, the (re-) emergence of niche tourism on the policy agenda of tourism stakeholders in South Africa and the state of existing literature and debates surrounding niche tourism in the country. The article represents a contribution to the growing and vibrant scholarship around niche tourism and change in the global South.
- Full Text:
- «
- ‹
- 1
- ›
- »