Global warming mitigation promotes corporate entrepreneurship within Woolworths’ supply chain
- Authors: Dos Santos, M A. O.
- Date: 2012-09
- Subjects: Corporate entrepreneurship , Woolworths , Sustainable marketing strategies , Global warming mitigation
- Type: Article
- Identifier: uj:5788 , ISSN 1993-8233 , http://hdl.handle.net/10210/7795
- Description: This study demonstrates how Woolworths, a South African retail chain promotes corporate entrepreneurship within its supply chain as it implements sustainable marketing strategies. A qualitative case study approach, restricted to a single retail chain, was used and the data analysed was derived from their public documents. A content analysis using a thematic approach that incorporated product life cycle model variables was used to code the data. The results demonstrate that retailers can promote entrepreneurial activity within supply chains as they implement sustainable marketing strategies.
- Full Text:
- Authors: Dos Santos, M A. O.
- Date: 2012-09
- Subjects: Corporate entrepreneurship , Woolworths , Sustainable marketing strategies , Global warming mitigation
- Type: Article
- Identifier: uj:5788 , ISSN 1993-8233 , http://hdl.handle.net/10210/7795
- Description: This study demonstrates how Woolworths, a South African retail chain promotes corporate entrepreneurship within its supply chain as it implements sustainable marketing strategies. A qualitative case study approach, restricted to a single retail chain, was used and the data analysed was derived from their public documents. A content analysis using a thematic approach that incorporated product life cycle model variables was used to code the data. The results demonstrate that retailers can promote entrepreneurial activity within supply chains as they implement sustainable marketing strategies.
- Full Text:
South African postgraduate consumer’s attitude towards global warming
- Authors: Dos Santos, M. A. O.
- Date: 2011-06
- Subjects: Global warming mitigation , Consumer social responsibility
- Type: Article
- Identifier: uj:5784 , ISSN 1993-8233 , http://hdl.handle.net/10210/7791
- Description: The article explored postgraduate consumers’ attitude towards global warming in South Africa. This is relevant in a world where the negative impact of global warming is already felt in some countries and there is a great deal of discussion by stakeholders around the mitigation of greenhouse gases. The data used in this article was collected using a specially designed questionnaire which incorporated questions relating to the persuasion (attitude formation) stage of innovation decision process. The findings of this study revealed that the respondents were passively involved with the global warming phenomenon; many were aware of its negative consequences; they were worried about global warming; they felt that it would impact their personal lives, South Africa and future generations. Opinion leadership and word of mouth communication within the respondent’s social system occurred to a limited extent. This study demonstrated the respondents’ attitude towards global warming which within the context of derived demand is significant since consumers are indirectly responsible for businesses’ greenhouse gas emissions.
- Full Text:
- Authors: Dos Santos, M. A. O.
- Date: 2011-06
- Subjects: Global warming mitigation , Consumer social responsibility
- Type: Article
- Identifier: uj:5784 , ISSN 1993-8233 , http://hdl.handle.net/10210/7791
- Description: The article explored postgraduate consumers’ attitude towards global warming in South Africa. This is relevant in a world where the negative impact of global warming is already felt in some countries and there is a great deal of discussion by stakeholders around the mitigation of greenhouse gases. The data used in this article was collected using a specially designed questionnaire which incorporated questions relating to the persuasion (attitude formation) stage of innovation decision process. The findings of this study revealed that the respondents were passively involved with the global warming phenomenon; many were aware of its negative consequences; they were worried about global warming; they felt that it would impact their personal lives, South Africa and future generations. Opinion leadership and word of mouth communication within the respondent’s social system occurred to a limited extent. This study demonstrated the respondents’ attitude towards global warming which within the context of derived demand is significant since consumers are indirectly responsible for businesses’ greenhouse gas emissions.
- Full Text:
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