The influence of communication within organizations
- Authors: Dos Santos, Ayrton
- Date: 2016
- Subjects: Communication in organizations , Communication in management , Corporate culture , Interpersonal communication
- Language: English
- Type: Masters (Thesis)
- Identifier: http://hdl.handle.net/10210/212989 , uj:21064
- Description: Abstract: Research has shown that communication is one of the key factors in organizational success and if not dealt with correctly will lead to poor organizational performance. This minor dissertation aims to investigate why modern day organizations still perform poorly in the area of communication. This will be demonstrated by researching the risk areas associated with communication as well as the factors within organizations that influence communication. This qualitative research study makes use of a case study, speed networking survey as well as a questionnaire. The findings of the research conducted identified four factors which influence communication namely, the communication software platform, organizational structure & strategy, communication competency of the employees and communication planning. Furthermore, the results found two main areas of risk associated with communication namely, the use of informal communication platforms (such as WhatsApp) and the communication of company information. The main conclusions drawn from this research were that organizations mainly perform poorly in the area of communication due to the lack of knowledge of the impact communication has on organizational performance. Modern day technologies such as email and instant messaging services have aided in the speed of communication but must not be solely relied on to solve all communication needs. This research calls for organizations to develop communication departments which work to identify the factors that influence their ability to communicate as well as the communication risk areas within the organization. Identifying and providing solutions to mitigate these factors should be their sole purpose. , M.Ing. (Engineering Management)
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- Authors: Dos Santos, Ayrton
- Date: 2016
- Subjects: Communication in organizations , Communication in management , Corporate culture , Interpersonal communication
- Language: English
- Type: Masters (Thesis)
- Identifier: http://hdl.handle.net/10210/212989 , uj:21064
- Description: Abstract: Research has shown that communication is one of the key factors in organizational success and if not dealt with correctly will lead to poor organizational performance. This minor dissertation aims to investigate why modern day organizations still perform poorly in the area of communication. This will be demonstrated by researching the risk areas associated with communication as well as the factors within organizations that influence communication. This qualitative research study makes use of a case study, speed networking survey as well as a questionnaire. The findings of the research conducted identified four factors which influence communication namely, the communication software platform, organizational structure & strategy, communication competency of the employees and communication planning. Furthermore, the results found two main areas of risk associated with communication namely, the use of informal communication platforms (such as WhatsApp) and the communication of company information. The main conclusions drawn from this research were that organizations mainly perform poorly in the area of communication due to the lack of knowledge of the impact communication has on organizational performance. Modern day technologies such as email and instant messaging services have aided in the speed of communication but must not be solely relied on to solve all communication needs. This research calls for organizations to develop communication departments which work to identify the factors that influence their ability to communicate as well as the communication risk areas within the organization. Identifying and providing solutions to mitigate these factors should be their sole purpose. , M.Ing. (Engineering Management)
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Corporate social investment educational initiatives: a perceived strategic contributor to first national bank's reputation according to their internal communication consultants
- Authors: Blumberg, Taryn Ann
- Date: 2010-06-03T05:41:32Z
- Subjects: Communication in organizations , Corporations public relations , Social responsibility of business , Corporate culture
- Type: Thesis
- Identifier: uj:6860 , http://hdl.handle.net/10210/3292
- Description: M.A. , Organisations which practise according to a social cultural approach to organising from a systems perspective, as described by Buckley (1967:3), value the dynamics of interrelations and the importance of corporate communication, in order for an environmental balance to be maintained and an acclaimed organisational reputation to be built. By addressing the systems theory from a process model approach and the social cultural organisational context, according to organisational principles defined by the structuration theory tradition, the core principle of production and reproduction of social structures is emphasised, where it is possible to recognise the value of corporate communication as an element of the strategic management process. Literature has indicated that in its strategic capacity, corporate communication focuses on enhancing stakeholder relationships, facilitates an adaptive organisational structure and assists management to align strategies with goals. Organisations are therefore encouraged to adapt to a dynamic environment, which in turn develops a reputation based on transformation. Corporate social investment, within this context, is perceived as a strategic corporate communication facilitator which is practised with the aim of building relationships with communities and ensuring attainment of environmental goals which align with internal strategies and objectives. This study explores the corporate social investment educational initiatives of First National Bank, who have a vision of assisting to develop a better future through the youth. Through varied educational initiatives and corporate communication strategies designed around these initiatives, stakeholders should gain an enhanced impression of the organisation where First National Bank is recognised for shaping the development of South Africa in a global economy. Therefore, the primary research objective of this study was to identify the perceptions of selected First National Bank internal communication consultants, of corporate social investment educational initiatives as a strategic contributor to the reputation of First National Bank. The study assumed an overall qualitative methodological orientation; however both qualitative and quantitative research methodologies were used. The study consisted of three phases of research. Phases 1 and 2 were both of a qualitative nature and focused on the methodology of qualitative content analysis and qualitative in-depth semi-structured interviews respectively, thereby developing subjective and explanatory findings around the research objective. Phase 3 explored the quantitative research methodology of a self-administered questionnaire, and resulted in the production of empirical findings. Findings obtained in phase 3 were developed with the pursuit of substantiating and verifying what had been deduced in phases 1 and 2. From the findings yielded by this research, it is possible to surmise that First National Bank’s corporate social investment educational initiatives do strategically contribute to the organisational reputation, as they reflect the organisation’s ability to adapt to external influences, and have also revealed the need to focus on stakeholder involvement as a reputation management tool, which encourages stakeholders to make a difference to society and gain knowledge of the organisation’s strategies and goals. Findings have also suggested that First National Bank place emphasis on addressing corporate social investment educational initiatives from a holistic approach, where, through unity of efforts, a favourable organisational reputation is produced. It was perceived that alignment of organisational values with corporate social investment initiatives improves the organisation’s long-term business opportunities, and emphasis placed on relationship-building reflects the organisation’s desire to empower stakeholders who could assist in transforming strategies to reach organisational goals. However, a lack of communication at First National Bank surrounding corporate social investment was identified within this study, but it became apparent that the organisation does have an interactive culture which aims to address the external environment through their corporate social investment educational initiatives. This idea reflected how the organisation aims to achieve a dynamic environmental balance which ultimately assists the organisation in enhancing a positive reputation. This study has also indicated that it is the strategic role of corporate communication, as a social cultural phenomenon, to ensure that throughout every strategy implemented, the organisation is constantly and advantageously positioned in the minds of all stakeholders.
- Full Text:
- Authors: Blumberg, Taryn Ann
- Date: 2010-06-03T05:41:32Z
- Subjects: Communication in organizations , Corporations public relations , Social responsibility of business , Corporate culture
- Type: Thesis
- Identifier: uj:6860 , http://hdl.handle.net/10210/3292
- Description: M.A. , Organisations which practise according to a social cultural approach to organising from a systems perspective, as described by Buckley (1967:3), value the dynamics of interrelations and the importance of corporate communication, in order for an environmental balance to be maintained and an acclaimed organisational reputation to be built. By addressing the systems theory from a process model approach and the social cultural organisational context, according to organisational principles defined by the structuration theory tradition, the core principle of production and reproduction of social structures is emphasised, where it is possible to recognise the value of corporate communication as an element of the strategic management process. Literature has indicated that in its strategic capacity, corporate communication focuses on enhancing stakeholder relationships, facilitates an adaptive organisational structure and assists management to align strategies with goals. Organisations are therefore encouraged to adapt to a dynamic environment, which in turn develops a reputation based on transformation. Corporate social investment, within this context, is perceived as a strategic corporate communication facilitator which is practised with the aim of building relationships with communities and ensuring attainment of environmental goals which align with internal strategies and objectives. This study explores the corporate social investment educational initiatives of First National Bank, who have a vision of assisting to develop a better future through the youth. Through varied educational initiatives and corporate communication strategies designed around these initiatives, stakeholders should gain an enhanced impression of the organisation where First National Bank is recognised for shaping the development of South Africa in a global economy. Therefore, the primary research objective of this study was to identify the perceptions of selected First National Bank internal communication consultants, of corporate social investment educational initiatives as a strategic contributor to the reputation of First National Bank. The study assumed an overall qualitative methodological orientation; however both qualitative and quantitative research methodologies were used. The study consisted of three phases of research. Phases 1 and 2 were both of a qualitative nature and focused on the methodology of qualitative content analysis and qualitative in-depth semi-structured interviews respectively, thereby developing subjective and explanatory findings around the research objective. Phase 3 explored the quantitative research methodology of a self-administered questionnaire, and resulted in the production of empirical findings. Findings obtained in phase 3 were developed with the pursuit of substantiating and verifying what had been deduced in phases 1 and 2. From the findings yielded by this research, it is possible to surmise that First National Bank’s corporate social investment educational initiatives do strategically contribute to the organisational reputation, as they reflect the organisation’s ability to adapt to external influences, and have also revealed the need to focus on stakeholder involvement as a reputation management tool, which encourages stakeholders to make a difference to society and gain knowledge of the organisation’s strategies and goals. Findings have also suggested that First National Bank place emphasis on addressing corporate social investment educational initiatives from a holistic approach, where, through unity of efforts, a favourable organisational reputation is produced. It was perceived that alignment of organisational values with corporate social investment initiatives improves the organisation’s long-term business opportunities, and emphasis placed on relationship-building reflects the organisation’s desire to empower stakeholders who could assist in transforming strategies to reach organisational goals. However, a lack of communication at First National Bank surrounding corporate social investment was identified within this study, but it became apparent that the organisation does have an interactive culture which aims to address the external environment through their corporate social investment educational initiatives. This idea reflected how the organisation aims to achieve a dynamic environmental balance which ultimately assists the organisation in enhancing a positive reputation. This study has also indicated that it is the strategic role of corporate communication, as a social cultural phenomenon, to ensure that throughout every strategy implemented, the organisation is constantly and advantageously positioned in the minds of all stakeholders.
- Full Text:
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