Validating the relationship between trust, commitment, economic and non-economic satisfaction in South African buyer-supplier relationships
- Mpinganjira, Mercy, Roberts-Lombard, Mornay
- Authors: Mpinganjira, Mercy , Roberts-Lombard, Mornay
- Date: 2017
- Subjects: Consumer satisfaction , Consumer behaviour , Trust , Marketing research
- Language: English
- Type: Article
- Identifier: http://ujcontent.uj.ac.za8080/10210/383824 , http://hdl.handle.net/10210/226860 , uj:22947 , Citation: Mpinganjira, M. & Roberts-Lombard, M. 2017. Validating the relationship between trust, commitment, economic and non-economic satisfaction in South African buyer-supplier relationships.
- Description: Abstract: The paper validates the relationship between satisfaction, trust and commitment in South African business buyer–supplier relationships. Satisfaction was looked at from the dual perspective of economic and non-economic satisfaction. Design/methodology/approach – A research model showing hypothesized relationships between the constructs was tested using data collected from 250 large companies in South Africa. Structural equation modelling using AMOS software was used to analyse the data. The results provide support for the distinctiveness of both economic and non-economic satisfaction and the mediating effect of trust. Findings – The findings show that economic satisfaction exerts a direct influence on trust, which in turn has a direct influence on commitment. Trust and commitment were both found to have a positive influence on non-economic satisfaction. Research implications – The tested nomological network of business relationship quality dimensions validates some of the recent findings by Ferro et al. (2015) in the South African context of buyer–supplier relationships. Originality/value – The study contributes to a better understanding of satisfaction and its relationship with other relationship quality constructs, especially in the context of large companies in South Africa.
- Full Text:
- Authors: Mpinganjira, Mercy , Roberts-Lombard, Mornay
- Date: 2017
- Subjects: Consumer satisfaction , Consumer behaviour , Trust , Marketing research
- Language: English
- Type: Article
- Identifier: http://ujcontent.uj.ac.za8080/10210/383824 , http://hdl.handle.net/10210/226860 , uj:22947 , Citation: Mpinganjira, M. & Roberts-Lombard, M. 2017. Validating the relationship between trust, commitment, economic and non-economic satisfaction in South African buyer-supplier relationships.
- Description: Abstract: The paper validates the relationship between satisfaction, trust and commitment in South African business buyer–supplier relationships. Satisfaction was looked at from the dual perspective of economic and non-economic satisfaction. Design/methodology/approach – A research model showing hypothesized relationships between the constructs was tested using data collected from 250 large companies in South Africa. Structural equation modelling using AMOS software was used to analyse the data. The results provide support for the distinctiveness of both economic and non-economic satisfaction and the mediating effect of trust. Findings – The findings show that economic satisfaction exerts a direct influence on trust, which in turn has a direct influence on commitment. Trust and commitment were both found to have a positive influence on non-economic satisfaction. Research implications – The tested nomological network of business relationship quality dimensions validates some of the recent findings by Ferro et al. (2015) in the South African context of buyer–supplier relationships. Originality/value – The study contributes to a better understanding of satisfaction and its relationship with other relationship quality constructs, especially in the context of large companies in South Africa.
- Full Text:
Improving company throughput at a South African company
- Motebele, Makhala Mpho, Mbohwa, Charles
- Authors: Motebele, Makhala Mpho , Mbohwa, Charles
- Date: 2013
- Subjects: Customer loyalty , Consumer satisfaction , Branding (Marketing)
- Type: Article
- Identifier: uj:6171 , ISSN 2010-3778 , http://hdl.handle.net/10210/13778
- Description: Research has largely concentrated on customer responses to the products they have received from tiger brands. The present study sheds light on the determinants of customer loyalty to a content-based service, improving company business processes and optimum productivity in a manufacturing company. General fundamentals of productivity must build a loyal customer base in order to attract repeat business and have a competitive advantage over competitors. Need fulfillment, responsiveness, security and technical functionality of the company are shown to influence productivity. Managerial implications are provided.
- Full Text:
- Authors: Motebele, Makhala Mpho , Mbohwa, Charles
- Date: 2013
- Subjects: Customer loyalty , Consumer satisfaction , Branding (Marketing)
- Type: Article
- Identifier: uj:6171 , ISSN 2010-3778 , http://hdl.handle.net/10210/13778
- Description: Research has largely concentrated on customer responses to the products they have received from tiger brands. The present study sheds light on the determinants of customer loyalty to a content-based service, improving company business processes and optimum productivity in a manufacturing company. General fundamentals of productivity must build a loyal customer base in order to attract repeat business and have a competitive advantage over competitors. Need fulfillment, responsiveness, security and technical functionality of the company are shown to influence productivity. Managerial implications are provided.
- Full Text:
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