The attitudes of donors towards non-profit organisations (NPOs) in Gauteng, South Africa : a generational perspective
- Du Plessis, Laureane, Petzer, Daniël J.
- Authors: Du Plessis, Laureane , Petzer, Daniël J.
- Date: 2011-11
- Subjects: Attitudes towards NPOs , Attitudes towards supporting NPOs , Non-profit organisations (NPOs) , Baby boomers , Generation Y , Generation X
- Type: Article
- Identifier: uj:5770 , ISSN 1993-8233 , http://hdl.handle.net/10210/7777
- Description: Individual factors such as the demographic, socio-economic and psychographic characteristics of donors affect the levels of donations made to non-profit organisations (NPOs). As such, it is necessary for NPOs to have a better understanding of their donors’ psychographic characteristics and more specifically, their attitudes as this would enable NPOs to develop more effective marketing campaigns. The purpose of this paper is to investigate the attitudes of Baby Boomers, Generations X and Y towards NPOs and towards supporting NPOs in Gauteng, South Africa. Both exploratory and descriptive research designs were used in this study. Quota sampling was used to select respondents from the target population in the three generations under investigation. Overall, respondents have a positive attitude towards NPOs and supporting NPOs. At the end, however, no significant differences exist between the generations in terms of their attitudes towards NPOs and towards supporting NPOs; however, small positive correlations were evident for all three generations between their attitudes towards NPOs and towards supporting NPOs.
- Full Text:
- Authors: Du Plessis, Laureane , Petzer, Daniël J.
- Date: 2011-11
- Subjects: Attitudes towards NPOs , Attitudes towards supporting NPOs , Non-profit organisations (NPOs) , Baby boomers , Generation Y , Generation X
- Type: Article
- Identifier: uj:5770 , ISSN 1993-8233 , http://hdl.handle.net/10210/7777
- Description: Individual factors such as the demographic, socio-economic and psychographic characteristics of donors affect the levels of donations made to non-profit organisations (NPOs). As such, it is necessary for NPOs to have a better understanding of their donors’ psychographic characteristics and more specifically, their attitudes as this would enable NPOs to develop more effective marketing campaigns. The purpose of this paper is to investigate the attitudes of Baby Boomers, Generations X and Y towards NPOs and towards supporting NPOs in Gauteng, South Africa. Both exploratory and descriptive research designs were used in this study. Quota sampling was used to select respondents from the target population in the three generations under investigation. Overall, respondents have a positive attitude towards NPOs and supporting NPOs. At the end, however, no significant differences exist between the generations in terms of their attitudes towards NPOs and towards supporting NPOs; however, small positive correlations were evident for all three generations between their attitudes towards NPOs and towards supporting NPOs.
- Full Text:
The perceived service quality, satisfaction and behavioural intent towards cellphone network service providers : a generational perspective
- Petzer, D. J., De Meyer, C. F.
- Authors: Petzer, D. J. , De Meyer, C. F.
- Date: 2011-09
- Subjects: Generation X , Generation Y , Service quality , Service satisfaction , Cellphone network service providers , Baby boomers
- Type: Article
- Identifier: uj:5781 , ISSN 1993-8233 , http://hdl.handle.net/10210/7788
- Description: The importance of providing customers with quality services in order to satisfy them and encourage future purchases is well documented in literature. Yet, the cellphone network provider industry of South Africa seems to be riddled with service quality problems. This study aims to determine different generations’ perceived service quality of services and satisfaction levels with services provided by cellphone network service providers, as well as their behavioural intentions towards these providers. The study furthermore examines the correlations between these three constructs and uncovers significant differences between different generations. Data was collected from 2339 respondents by means of a self-administered questionnaire. Young Generation Y consumers perceive the service quality levels and service satisfaction levels of these providers as significantly lower than other generations. This is also true for their behavioural intent. Significant correlations also exist between the generations’ perceived level of service quality they experience, their perceived level of satisfaction with, and their behavioural intent towards providers. This implies that providers should strongly focus their efforts on satisfying the needs, and improving the service satisfaction of young Generation Y consumers in order to retain them in the future. Providers should also vary marketing strategies based upon the differences uncovered between the generations.
- Full Text:
- Authors: Petzer, D. J. , De Meyer, C. F.
- Date: 2011-09
- Subjects: Generation X , Generation Y , Service quality , Service satisfaction , Cellphone network service providers , Baby boomers
- Type: Article
- Identifier: uj:5781 , ISSN 1993-8233 , http://hdl.handle.net/10210/7788
- Description: The importance of providing customers with quality services in order to satisfy them and encourage future purchases is well documented in literature. Yet, the cellphone network provider industry of South Africa seems to be riddled with service quality problems. This study aims to determine different generations’ perceived service quality of services and satisfaction levels with services provided by cellphone network service providers, as well as their behavioural intentions towards these providers. The study furthermore examines the correlations between these three constructs and uncovers significant differences between different generations. Data was collected from 2339 respondents by means of a self-administered questionnaire. Young Generation Y consumers perceive the service quality levels and service satisfaction levels of these providers as significantly lower than other generations. This is also true for their behavioural intent. Significant correlations also exist between the generations’ perceived level of service quality they experience, their perceived level of satisfaction with, and their behavioural intent towards providers. This implies that providers should strongly focus their efforts on satisfying the needs, and improving the service satisfaction of young Generation Y consumers in order to retain them in the future. Providers should also vary marketing strategies based upon the differences uncovered between the generations.
- Full Text:
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