An investigation into the budding sharing economy in an emerging market
- Authors: Jasson, C. C. , Muiruri, K.
- Date: 2017
- Subjects: Sharing economy , Airbnb , Uber
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/239138 , uj:24560 , Citation: Jasson, C.C. & Muiruri, K. 2017. An investigation into the budding sharing economy in an emerging market.
- Description: Abstract: In recent times, largely as a result of advancements in information technology and changing consumer needs, traditional methods of doing business are being challenged by the emergence of software platforms that enable individuals to share goods and services at a given cost. Collaborative consumption also referred to as shared economy, entails individuals offering or renting underutilized assets or services to other individuals usually at a specified price. Enabled by the internet, it is now possible for these assets and services to be disaggregated as peer-to-peer services. The collaborative economy has increasingly grown in recent years to become an integral part of modern society where millions of consumers are utilizing it worldwide. It has raked in billions of dollars in revenue worldwide and is expected to grow substantially. Sharing economy companies such as Uber and Airbnb have grown enough to pose a threat to traditional business models. The purpose of this paper is to investigate the shared economy practices as well the concerns it has brought about. In emerging markets the sharing economy for instance seen to have a higher potential in revenue generation though there has been little study conducted. This may prompt further research in investigating the emerging market potential in exploiting the sharing economy in terms of revenue generation while addressing its concerns.
- Full Text:
- Authors: Jasson, C. C. , Muiruri, K.
- Date: 2017
- Subjects: Sharing economy , Airbnb , Uber
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/239138 , uj:24560 , Citation: Jasson, C.C. & Muiruri, K. 2017. An investigation into the budding sharing economy in an emerging market.
- Description: Abstract: In recent times, largely as a result of advancements in information technology and changing consumer needs, traditional methods of doing business are being challenged by the emergence of software platforms that enable individuals to share goods and services at a given cost. Collaborative consumption also referred to as shared economy, entails individuals offering or renting underutilized assets or services to other individuals usually at a specified price. Enabled by the internet, it is now possible for these assets and services to be disaggregated as peer-to-peer services. The collaborative economy has increasingly grown in recent years to become an integral part of modern society where millions of consumers are utilizing it worldwide. It has raked in billions of dollars in revenue worldwide and is expected to grow substantially. Sharing economy companies such as Uber and Airbnb have grown enough to pose a threat to traditional business models. The purpose of this paper is to investigate the shared economy practices as well the concerns it has brought about. In emerging markets the sharing economy for instance seen to have a higher potential in revenue generation though there has been little study conducted. This may prompt further research in investigating the emerging market potential in exploiting the sharing economy in terms of revenue generation while addressing its concerns.
- Full Text:
A motivation-based segmentation of Italian Airbnb users : an exploratory mixed method approach
- Del Chiappa, Giacomo, Sini, Luca, Atzeni, Marcello
- Authors: Del Chiappa, Giacomo , Sini, Luca , Atzeni, Marcello
- Date: 2020
- Subjects: Airbnb , Motivations , Socio-demographic characteristics
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/453471 , uj:40036 , Citation: Del Chiappa, G., Sini, L. and Atzeni, M. (2020). A motivation-based segmentation of Italian Airbnb users: an exploratory mixed method approach. European Journal of Tourism Research 25, 2505.
- Description: Abstract: Existing studies applying a motivation-based segmentation of Airbnb users are still limited and mainly concentrated in the US; even less are studies applied in the European context. This paper applies an exploratory mixed method approach in Italy, where no study has been published around this research area so far. A qualitative study based on 26 in-depth interviews was carried out to verify if Italians are driven by the same motivations that have been identified by existing literature. Qualitative findings were then used to inform, complemented with a review of the existing literature, to design a survey instrument to collect data. Hence, a factor-cluster analysis was run to profile a sample of 247 Italians based on their motivations to use Airbnb, and a series of chi-square tests was run to investigate whether significant differences exist among clusters based on socio-demographic characteristics (gender, age, marital status, level of education, employment status, and annual income). Three clusters were identified (“Enthusiastic Airbnb lovers”, “Pragmatic Airbnb users” e “Pragmatic authenticity seekers”) with significant differences only based on marital status, level of education and employment status. Contributions to the body of knowledge and managerial implications are discussed and suggestions for further research are given.
- Full Text:
- Authors: Del Chiappa, Giacomo , Sini, Luca , Atzeni, Marcello
- Date: 2020
- Subjects: Airbnb , Motivations , Socio-demographic characteristics
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/453471 , uj:40036 , Citation: Del Chiappa, G., Sini, L. and Atzeni, M. (2020). A motivation-based segmentation of Italian Airbnb users: an exploratory mixed method approach. European Journal of Tourism Research 25, 2505.
- Description: Abstract: Existing studies applying a motivation-based segmentation of Airbnb users are still limited and mainly concentrated in the US; even less are studies applied in the European context. This paper applies an exploratory mixed method approach in Italy, where no study has been published around this research area so far. A qualitative study based on 26 in-depth interviews was carried out to verify if Italians are driven by the same motivations that have been identified by existing literature. Qualitative findings were then used to inform, complemented with a review of the existing literature, to design a survey instrument to collect data. Hence, a factor-cluster analysis was run to profile a sample of 247 Italians based on their motivations to use Airbnb, and a series of chi-square tests was run to investigate whether significant differences exist among clusters based on socio-demographic characteristics (gender, age, marital status, level of education, employment status, and annual income). Three clusters were identified (“Enthusiastic Airbnb lovers”, “Pragmatic Airbnb users” e “Pragmatic authenticity seekers”) with significant differences only based on marital status, level of education and employment status. Contributions to the body of knowledge and managerial implications are discussed and suggestions for further research are given.
- Full Text:
- «
- ‹
- 1
- ›
- »