Tourism and climate change : stakeholder perceptions of at risk tourism segments in South Africa
- Pandy, Wayde R., Rogerson, Christian M.
- Authors: Pandy, Wayde R. , Rogerson, Christian M.
- Date: 2018
- Subjects: Climate change , Tourism , Adaptation
- Language: English
- Type: Article
- Identifier: http://ujcontent.uj.ac.za8080/10210/364422 , http://hdl.handle.net/10210/277067 , uj:29674 , Citation: Pandy, W.R. & Rogerson, C.M. 2018. Tourism and climate change : stakeholder perceptions of at risk tourism segments in South Africa. E u r o E c o n o m i c a, 1(37):104-118. , ISSN: 1582-8859
- Description: Abstract: The aim is to investigate the perspectives of key South African tourism industry stakeholders surrounding the issue of climate change. Previous research has shown that while the tourism industry in many countries is aware of the significance and potential ramifications of climate change, it is not considered a pressing issue and not the least since the impact of the 2008 global economic crisis. In Africa, with the tourism sector potentially facing major threats from climate change, the need for further research is urgent especially with respect to stakeholder perceptions. The study analyzes the development of national policy towards climate change and tourism and the perceptions of 31 key stakeholders on the segments of the national tourism economy most at risk from climate change. The results show at national government level South Africa is seeking to enact tourism and climate based policies. This said, the degree to which such policies might be implementable must be questioned not only in relation to capacity issues at the scale of local government but by the depth of revealed commitment of stakeholders in terms of making meaningful adjustments to the challenges of climate change because of their perceptions of risk. In particular, the interviewees highlighted their awareness that climate change is responsible for threats to biodiversity as well as assets for coastal and marine tourism. Overall the stakeholders perceived differences in the impacts of climate change for different segments of the tourism economy. Of concern was that stakeholders gainsay the potential impacts of climate change for certain segments which international evidence suggests will most definitely be at risk.
- Full Text:
- Authors: Pandy, Wayde R. , Rogerson, Christian M.
- Date: 2018
- Subjects: Climate change , Tourism , Adaptation
- Language: English
- Type: Article
- Identifier: http://ujcontent.uj.ac.za8080/10210/364422 , http://hdl.handle.net/10210/277067 , uj:29674 , Citation: Pandy, W.R. & Rogerson, C.M. 2018. Tourism and climate change : stakeholder perceptions of at risk tourism segments in South Africa. E u r o E c o n o m i c a, 1(37):104-118. , ISSN: 1582-8859
- Description: Abstract: The aim is to investigate the perspectives of key South African tourism industry stakeholders surrounding the issue of climate change. Previous research has shown that while the tourism industry in many countries is aware of the significance and potential ramifications of climate change, it is not considered a pressing issue and not the least since the impact of the 2008 global economic crisis. In Africa, with the tourism sector potentially facing major threats from climate change, the need for further research is urgent especially with respect to stakeholder perceptions. The study analyzes the development of national policy towards climate change and tourism and the perceptions of 31 key stakeholders on the segments of the national tourism economy most at risk from climate change. The results show at national government level South Africa is seeking to enact tourism and climate based policies. This said, the degree to which such policies might be implementable must be questioned not only in relation to capacity issues at the scale of local government but by the depth of revealed commitment of stakeholders in terms of making meaningful adjustments to the challenges of climate change because of their perceptions of risk. In particular, the interviewees highlighted their awareness that climate change is responsible for threats to biodiversity as well as assets for coastal and marine tourism. Overall the stakeholders perceived differences in the impacts of climate change for different segments of the tourism economy. Of concern was that stakeholders gainsay the potential impacts of climate change for certain segments which international evidence suggests will most definitely be at risk.
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Greening hotels in Africa : emerging perspectives from Ghana
- Eshun, Gabriel, Appiah, Divine Odame
- Authors: Eshun, Gabriel , Appiah, Divine Odame
- Date: 2018
- Subjects: Greening hotels , Reduce , Reuse
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/277046 , uj:29671 , Citation: Eshun, G. & Appiah, D.O. 2018. Greening hotels in Africa : emerging perspectives from Ghana. E u r o E c o n o m i c a, 1(37):276-291. , ISSN: 1582-8859
- Description: Abstract: This paper unravels emerging perspectives on the concept of greening in selected hotels in the Kumasi metropolis in Ghana. The study employed mixed-methodology by purposively selected ten highly rated hotels in the Kumasi metropolis in the Ashanti region of Ghana. Eight interviews were conducted with managers of these hotels; 40 semi-structured questionnaires were administered to employees and 50 semistructured questionnaires were administered to customers. Descriptive statistics was employed with the aid of the tools in SPSS version 21 to analyse the quantitative data collected, and the qualitative data were analysed thematically. The study revealed that all the participating hotels engaged in some form of basic level of greening, eco-certification programs were however, unavailable. The study illuminates the barriers and opportunities associated with greening in the hospitality industry in Ghana.
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- Authors: Eshun, Gabriel , Appiah, Divine Odame
- Date: 2018
- Subjects: Greening hotels , Reduce , Reuse
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/277046 , uj:29671 , Citation: Eshun, G. & Appiah, D.O. 2018. Greening hotels in Africa : emerging perspectives from Ghana. E u r o E c o n o m i c a, 1(37):276-291. , ISSN: 1582-8859
- Description: Abstract: This paper unravels emerging perspectives on the concept of greening in selected hotels in the Kumasi metropolis in Ghana. The study employed mixed-methodology by purposively selected ten highly rated hotels in the Kumasi metropolis in the Ashanti region of Ghana. Eight interviews were conducted with managers of these hotels; 40 semi-structured questionnaires were administered to employees and 50 semistructured questionnaires were administered to customers. Descriptive statistics was employed with the aid of the tools in SPSS version 21 to analyse the quantitative data collected, and the qualitative data were analysed thematically. The study revealed that all the participating hotels engaged in some form of basic level of greening, eco-certification programs were however, unavailable. The study illuminates the barriers and opportunities associated with greening in the hospitality industry in Ghana.
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Ecotourism and alternative livelihood strategies in Cameroon’s protected areas
- Harilal, Vyasha, Tichaawa, Tembi M.
- Authors: Harilal, Vyasha , Tichaawa, Tembi M.
- Date: 2018
- Subjects: Mount Cameroon National Park , Douala Edéa Wildlife Reserve , Sustainable livelihoods framework
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/277098 , uj:29679 , Citation: Harilal, V. & Tichaawa, T.M. 2018. Ecotourism and alternative livelihood strategies in Cameroon’s protected areas. E u r o E c o n o m i c a, 1(37):127-142. , ISSN: 1582-8859
- Description: Abstract: The aim of this study was to investigate the alternative livelihood strategies that local community members utilise to insulate themselves against the fragmented nature of the tourism industry. The study employed a mixed method research approach, based on two case study areas (the Mount Cameroon National Park and the Douala Edéa Wildlife Reserve) in Cameroon. Semi-structured questionnaires were administered to 383 households, collectively, in the two study areas, and in-depth, face-to-face interviews were conducted with key informants. Key findings of the study suggest that many locals engage primarily in various agricultural activities as a livelihood strategy. Although the ecotourism activities present an opportunity in which the locals can engage, it is necessary to secure alternate forms of generating income, due to the seasonality and resultant instability of the industry. The extent to which the communities are impacted upon by ecotourism differs in each case study area. The study advises destination managers to devise plans, policy and strategies that will valorise the sector and facilitate participative management, including the local communities in decision-making processes and in the implementation of ecotourism in their communities.
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- Authors: Harilal, Vyasha , Tichaawa, Tembi M.
- Date: 2018
- Subjects: Mount Cameroon National Park , Douala Edéa Wildlife Reserve , Sustainable livelihoods framework
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/277098 , uj:29679 , Citation: Harilal, V. & Tichaawa, T.M. 2018. Ecotourism and alternative livelihood strategies in Cameroon’s protected areas. E u r o E c o n o m i c a, 1(37):127-142. , ISSN: 1582-8859
- Description: Abstract: The aim of this study was to investigate the alternative livelihood strategies that local community members utilise to insulate themselves against the fragmented nature of the tourism industry. The study employed a mixed method research approach, based on two case study areas (the Mount Cameroon National Park and the Douala Edéa Wildlife Reserve) in Cameroon. Semi-structured questionnaires were administered to 383 households, collectively, in the two study areas, and in-depth, face-to-face interviews were conducted with key informants. Key findings of the study suggest that many locals engage primarily in various agricultural activities as a livelihood strategy. Although the ecotourism activities present an opportunity in which the locals can engage, it is necessary to secure alternate forms of generating income, due to the seasonality and resultant instability of the industry. The extent to which the communities are impacted upon by ecotourism differs in each case study area. The study advises destination managers to devise plans, policy and strategies that will valorise the sector and facilitate participative management, including the local communities in decision-making processes and in the implementation of ecotourism in their communities.
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Methodological challenges in assessing the economic impacts of Coastal and Marine Tourism in South Africa : reflections from a piloting project
- Bob, Urmilla, Swart, Kamilla, Ngalawa, Harold, Nzimande, Ntokozo
- Authors: Bob, Urmilla , Swart, Kamilla , Ngalawa, Harold , Nzimande, Ntokozo
- Date: 2018
- Subjects: Coastal and Marine Tourism (CMT) , Operation Phakisa , South Africa
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/277025 , uj:29668 , Citation: Bob, U. et al. 2018. Methodological challenges in assessing the economic impacts of Coastal and Marine Tourism in South Africa : reflections from a piloting project. E u r o E c o n o m i c a, 1(37):202-2017. , ISSN: 1582-8859
- Description: Abstract: Coastal and Marine Tourism (CMT), as part of the oceans economy, offers significant development opportunities that can contribute to job creation and sustainability. However, there are limited national and international best practices to assess the economic impacts of CMT. The aim of this study was to reflect on experiences from a piloting exercise that was undertaken to inform the development of a framework to assess the economic contribution of CMT to South Africa’s tourism sector. Previous studies, focus on contextualising Operation Phakisa, examining CMT globally and in South Africa, and highlighting economic contributions identified in selected CMT case studies (including the economic models generally used). Drawing on the review of existing studies as well as discussions with key economic experts, a framework for a pilot study to assess the economic impacts of CMT in South Africa was developed. Supply (coastal and marine tourism business owners, accommodation establishments, tour operators and restaurants and retail outlets) and demand (clients/ tourists/ users) side data collection surveys were piloted. The reflections and experiences from the piloting reveal challenges such as the unwillingness of supply side stakeholders to participate, lack of access to locations to undertake research, inability to access databases with contact details of supply side stakeholders, lengthy surveys and quality of information in relation to specific questions. The implications of the piloting is that the Input-Output model and Tourism Satellite Account is the most appropriate economic approach for the South African context. The value of this article is that it is important to focus on demand side data collection and ensure streamlined data collection tools and processes.
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- Authors: Bob, Urmilla , Swart, Kamilla , Ngalawa, Harold , Nzimande, Ntokozo
- Date: 2018
- Subjects: Coastal and Marine Tourism (CMT) , Operation Phakisa , South Africa
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/277025 , uj:29668 , Citation: Bob, U. et al. 2018. Methodological challenges in assessing the economic impacts of Coastal and Marine Tourism in South Africa : reflections from a piloting project. E u r o E c o n o m i c a, 1(37):202-2017. , ISSN: 1582-8859
- Description: Abstract: Coastal and Marine Tourism (CMT), as part of the oceans economy, offers significant development opportunities that can contribute to job creation and sustainability. However, there are limited national and international best practices to assess the economic impacts of CMT. The aim of this study was to reflect on experiences from a piloting exercise that was undertaken to inform the development of a framework to assess the economic contribution of CMT to South Africa’s tourism sector. Previous studies, focus on contextualising Operation Phakisa, examining CMT globally and in South Africa, and highlighting economic contributions identified in selected CMT case studies (including the economic models generally used). Drawing on the review of existing studies as well as discussions with key economic experts, a framework for a pilot study to assess the economic impacts of CMT in South Africa was developed. Supply (coastal and marine tourism business owners, accommodation establishments, tour operators and restaurants and retail outlets) and demand (clients/ tourists/ users) side data collection surveys were piloted. The reflections and experiences from the piloting reveal challenges such as the unwillingness of supply side stakeholders to participate, lack of access to locations to undertake research, inability to access databases with contact details of supply side stakeholders, lengthy surveys and quality of information in relation to specific questions. The implications of the piloting is that the Input-Output model and Tourism Satellite Account is the most appropriate economic approach for the South African context. The value of this article is that it is important to focus on demand side data collection and ensure streamlined data collection tools and processes.
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Sport tourism as a local economic development enhancer for emerging destinations
- Nyikana, Siyabulela, Tichaawa, Tembi M.
- Authors: Nyikana, Siyabulela , Tichaawa, Tembi M.
- Date: 2018
- Subjects: Sport tourism , Local economic development , Sustainability
- Language: English
- Type: Article
- Identifier: http://ujcontent.uj.ac.za8080/10210/368659 , http://hdl.handle.net/10210/277109 , uj:29680 , Citation: Nyikana, S. & Tichaawa, T.M. 2018. Sport tourism as a local economic development enhancer for emerging destinations. E u r o E c o n o m i c a, 1(37):70-83. , ISSN: 1582-8859
- Description: Abstract: This paper explores sport tourism and its contribution to local economic development in an emerging destination context. Sport tourism events have been earmarked as having the ability to spotlight previously neglected and underdeveloped destinations. Resultantly, countries in Africa have recognised the potential of sport tourism to stimulate LED. Using a mixed-method research design, the study collected 670 surveys with sport event attendees at four distinct events in Cameroon. In addition, key informant interviews were conducted with officials in the domain of tourism and sport. Data reveal that, by and large, sport tourism contributes significantly to LED and plays an important role in the promotion of the region. The study provides critical lessons for the local government and relevant authorities in tourism and sport regarding policy formulation and planning around sport tourism events. Particularly, the need for local authorities to leverage sport tourism events further for the broadening of community benefits exists.
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- Authors: Nyikana, Siyabulela , Tichaawa, Tembi M.
- Date: 2018
- Subjects: Sport tourism , Local economic development , Sustainability
- Language: English
- Type: Article
- Identifier: http://ujcontent.uj.ac.za8080/10210/368659 , http://hdl.handle.net/10210/277109 , uj:29680 , Citation: Nyikana, S. & Tichaawa, T.M. 2018. Sport tourism as a local economic development enhancer for emerging destinations. E u r o E c o n o m i c a, 1(37):70-83. , ISSN: 1582-8859
- Description: Abstract: This paper explores sport tourism and its contribution to local economic development in an emerging destination context. Sport tourism events have been earmarked as having the ability to spotlight previously neglected and underdeveloped destinations. Resultantly, countries in Africa have recognised the potential of sport tourism to stimulate LED. Using a mixed-method research design, the study collected 670 surveys with sport event attendees at four distinct events in Cameroon. In addition, key informant interviews were conducted with officials in the domain of tourism and sport. Data reveal that, by and large, sport tourism contributes significantly to LED and plays an important role in the promotion of the region. The study provides critical lessons for the local government and relevant authorities in tourism and sport regarding policy formulation and planning around sport tourism events. Particularly, the need for local authorities to leverage sport tourism events further for the broadening of community benefits exists.
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Innovation-driven local economic development : in search of best practice implementation for South Africa
- Authors: Rogerson, Christian M.
- Date: 2018
- Subjects: Local economic development , Innovation , South Africa
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/277093 , uj:29678 , Citation: Rogerson, C.R. 2018. Innovation-driven local economic development : in search of best practice implementation for South Africa. E u r o E c o n o m i c a, 1(37):21-34. , ISSN: 1582-8859
- Description: Abstract: The aim of this study is to investigate best practice implementation frameworks for the implementation of innovation-driven local economic development in South Africa. Local economic development planning is a critical aspect of the development landscape in South Africa. The most recent national framework is strongly influenced by interventions made by the Department of Science and Technology (DST) which has positioned innovation at the heart of development planning. The international experience concerning the challenges and implementation of innovation-led strategies was analysed through a literature survey. The material collected was extracted both from academic sources and from the policy works of a range of international development agencies. The results show an increasing convergence in perspectives concerning implementation frameworks around the need for a stage-based or evolutionary approach and that policies should be highly selective in terms of “entry points” or interventions. In moving forward with the South African agenda for innovation-driven local economies much can be drawn from international experience with accompanying potential benefits for the national tourism economy.
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- Authors: Rogerson, Christian M.
- Date: 2018
- Subjects: Local economic development , Innovation , South Africa
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/277093 , uj:29678 , Citation: Rogerson, C.R. 2018. Innovation-driven local economic development : in search of best practice implementation for South Africa. E u r o E c o n o m i c a, 1(37):21-34. , ISSN: 1582-8859
- Description: Abstract: The aim of this study is to investigate best practice implementation frameworks for the implementation of innovation-driven local economic development in South Africa. Local economic development planning is a critical aspect of the development landscape in South Africa. The most recent national framework is strongly influenced by interventions made by the Department of Science and Technology (DST) which has positioned innovation at the heart of development planning. The international experience concerning the challenges and implementation of innovation-led strategies was analysed through a literature survey. The material collected was extracted both from academic sources and from the policy works of a range of international development agencies. The results show an increasing convergence in perspectives concerning implementation frameworks around the need for a stage-based or evolutionary approach and that policies should be highly selective in terms of “entry points” or interventions. In moving forward with the South African agenda for innovation-driven local economies much can be drawn from international experience with accompanying potential benefits for the national tourism economy.
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Tracking SCUBA Diving adventure tourism in South Africa
- Giddy, Julia K., Rogerson, Christian M.
- Authors: Giddy, Julia K. , Rogerson, Christian M.
- Date: 2018
- Subjects: Scuba diving , Adventure tourism , South Africa
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/277084 , uj:29677 , Citation: Giddy, J.K. & Rogerson, C.M. 2018. Tracking SCUBA Diving adventure tourism in South Africa. E u r o E c o n o m i c a, 1(37):47-62. , ISSN: 1582-8859
- Description: Abstract. The aim of this study is to investigate some of the trends associated with SCUBA diving within an adventure tourism framework. Previous research has shown the increase in adventure tourism, globally, as well as its economic contribution to national economies, particularly those in developing countries such as South Africa. As one of the oldest forms of adventure tourism, SCUBA diving, in particular, has the potential to generate significant income due to the training requirements, the specialized equipment required and the trend of career participation in the activity. This study analyzed the SCUBA industry in South Africa through 106 questionnaires distributed to SCUBA divers. The results show that there is a trend of repeat participation in SCUBA dive tourism and the economic implications are significant. Furthermore, it demonstrates evidence of the development of SCUBA communities in the country, encouraging continued participation. The results have important implications for the potential contribution of SCUBA diving to the South African adventure tourism industry. It also highlighted some of the aspects that could either attract or deter more people from engaging in SCUBA diving in South Africa, which has product development and marketing implications. This work brings initial insight into an important tourism subsector which generates significant income and has a strong potential for further development in South Africa.
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- Authors: Giddy, Julia K. , Rogerson, Christian M.
- Date: 2018
- Subjects: Scuba diving , Adventure tourism , South Africa
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/277084 , uj:29677 , Citation: Giddy, J.K. & Rogerson, C.M. 2018. Tracking SCUBA Diving adventure tourism in South Africa. E u r o E c o n o m i c a, 1(37):47-62. , ISSN: 1582-8859
- Description: Abstract. The aim of this study is to investigate some of the trends associated with SCUBA diving within an adventure tourism framework. Previous research has shown the increase in adventure tourism, globally, as well as its economic contribution to national economies, particularly those in developing countries such as South Africa. As one of the oldest forms of adventure tourism, SCUBA diving, in particular, has the potential to generate significant income due to the training requirements, the specialized equipment required and the trend of career participation in the activity. This study analyzed the SCUBA industry in South Africa through 106 questionnaires distributed to SCUBA divers. The results show that there is a trend of repeat participation in SCUBA dive tourism and the economic implications are significant. Furthermore, it demonstrates evidence of the development of SCUBA communities in the country, encouraging continued participation. The results have important implications for the potential contribution of SCUBA diving to the South African adventure tourism industry. It also highlighted some of the aspects that could either attract or deter more people from engaging in SCUBA diving in South Africa, which has product development and marketing implications. This work brings initial insight into an important tourism subsector which generates significant income and has a strong potential for further development in South Africa.
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Pan-Africanisation of South African political cultural heritage as tourist attraction
- Ivanovic, Milena, Ramoshaba, Kganya
- Authors: Ivanovic, Milena , Ramoshaba, Kganya
- Date: 2018
- Subjects: Pan-Africanism , Cultural heritage , Apartheid
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/277056 , uj:29673 , ISSN: 1582-8859 , Citation: Ivanovic, M. & Ramoshaba, K. 2018. Pan-Africanisation of South African political cultural heritage as tourist attraction. E u r o E c o n o m i c a, 1(37):218-230.
- Description: Abstract: The most visited tourist attractions in South Africa are the political heritage sites of memorisation of the struggle against apartheid and are regarded as the main symbols of the new post-1994 national identity. Building on the rise of African consciousness known as the African Renaissance and Pan- Africanism, the paper explores the possibility that these famous tourist sites are equally representative of the newly emerging Pan-African identity. The study builds on extensive literature on the African Renaissance movement, the concepts of national and Pan-African identity, and on two dimensions of constructive authenticity, cognitive (learning) and affective (feeling). This mixed-method study explores the differences in the way domestic and African tourists construct the authenticity of their experience of the site. The results of data triangulation confirm the main assumption of this paper that the country’s most iconic places of struggle against apartheid are not only representative of the new South African national identity but of newly emerging Pan-African identity too. The findings are valuable for site managers, who should include the Pan African narrative into interpretation and presentation of the sites, and government, who should promote the South African political heritage sites as unique Pan African tourist attractions for the African market.
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- Authors: Ivanovic, Milena , Ramoshaba, Kganya
- Date: 2018
- Subjects: Pan-Africanism , Cultural heritage , Apartheid
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/277056 , uj:29673 , ISSN: 1582-8859 , Citation: Ivanovic, M. & Ramoshaba, K. 2018. Pan-Africanisation of South African political cultural heritage as tourist attraction. E u r o E c o n o m i c a, 1(37):218-230.
- Description: Abstract: The most visited tourist attractions in South Africa are the political heritage sites of memorisation of the struggle against apartheid and are regarded as the main symbols of the new post-1994 national identity. Building on the rise of African consciousness known as the African Renaissance and Pan- Africanism, the paper explores the possibility that these famous tourist sites are equally representative of the newly emerging Pan-African identity. The study builds on extensive literature on the African Renaissance movement, the concepts of national and Pan-African identity, and on two dimensions of constructive authenticity, cognitive (learning) and affective (feeling). This mixed-method study explores the differences in the way domestic and African tourists construct the authenticity of their experience of the site. The results of data triangulation confirm the main assumption of this paper that the country’s most iconic places of struggle against apartheid are not only representative of the new South African national identity but of newly emerging Pan-African identity too. The findings are valuable for site managers, who should include the Pan African narrative into interpretation and presentation of the sites, and government, who should promote the South African political heritage sites as unique Pan African tourist attractions for the African market.
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Economic impacts of the touring ventures sub-category of the Mzanzi Golden Economy Programme in South Africa
- Swart, Kamilla, Bob, Urmilla, Nkambule, Sizwe, Gumede, Amanda
- Authors: Swart, Kamilla , Bob, Urmilla , Nkambule, Sizwe , Gumede, Amanda
- Date: 2018
- Subjects: The Mzansi Golden Economy (MGE) , South Africa , Touring Ventures
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/277032 , uj:29669 , Citation: Swart, K. et al. 2018. Economic impacts of the touring ventures sub-category of the Mzanzi Golden Economy Programme in South Africa. E u r o E c o n o m i c a, 1(37):90-103. , ISSN: 1582-8859
- Description: Abstract: Abstract: The Mzansi Golden Economy (MGE) began in 2011 in response to the Department of Arts and Culture’s assertion that the biggest challenge facing South Africa is unemployment and the arts, culture and heritage sector is well positioned to contribute to addressing this challenge as the “new gold” has the potential to increase economic growth and create jobs in South Africa. However, limited research empirically examines the economic impacts of this sector. The aim of this study is to investigate the economic impacts of Touring Ventures supported by the MGE programme during the past three years. Challenges in undertaking economic assessments are also noted. The methodological approach was interviews with 38 purposively chosen Touring Ventures. Data was analysed in relation to employment and job creation, amongst other economic aspects. The results indicate that there is a high reliance on public funding. There are a number of new entrants to the sector which suggests that the MGE is creating opportunities for more cultural events/ activities to be held in South Africa, contributing to the objective of supporting the arts. There is also job creation linked to Touring Ventures, albeit mostly temporary. However, historically disadvantaged groups and locals are benefitting which provides opportunities for livelihoods and skills development. The implication of the study is that the economic potential of Touring Ventures is evident, however, there are sustainability concerns. This type of study is important given that public funds are used to support the arts and cultural sector in South Africa.
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- Authors: Swart, Kamilla , Bob, Urmilla , Nkambule, Sizwe , Gumede, Amanda
- Date: 2018
- Subjects: The Mzansi Golden Economy (MGE) , South Africa , Touring Ventures
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/277032 , uj:29669 , Citation: Swart, K. et al. 2018. Economic impacts of the touring ventures sub-category of the Mzanzi Golden Economy Programme in South Africa. E u r o E c o n o m i c a, 1(37):90-103. , ISSN: 1582-8859
- Description: Abstract: Abstract: The Mzansi Golden Economy (MGE) began in 2011 in response to the Department of Arts and Culture’s assertion that the biggest challenge facing South Africa is unemployment and the arts, culture and heritage sector is well positioned to contribute to addressing this challenge as the “new gold” has the potential to increase economic growth and create jobs in South Africa. However, limited research empirically examines the economic impacts of this sector. The aim of this study is to investigate the economic impacts of Touring Ventures supported by the MGE programme during the past three years. Challenges in undertaking economic assessments are also noted. The methodological approach was interviews with 38 purposively chosen Touring Ventures. Data was analysed in relation to employment and job creation, amongst other economic aspects. The results indicate that there is a high reliance on public funding. There are a number of new entrants to the sector which suggests that the MGE is creating opportunities for more cultural events/ activities to be held in South Africa, contributing to the objective of supporting the arts. There is also job creation linked to Touring Ventures, albeit mostly temporary. However, historically disadvantaged groups and locals are benefitting which provides opportunities for livelihoods and skills development. The implication of the study is that the economic potential of Touring Ventures is evident, however, there are sustainability concerns. This type of study is important given that public funds are used to support the arts and cultural sector in South Africa.
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The role of ethnic marketing in the promotion of domestic leisure tourism in Johannesburg
- Sibisi, Mandla, Abrahams, Diane
- Authors: Sibisi, Mandla , Abrahams, Diane
- Date: 2018
- Subjects: Ethnic marketing , Domestic leisure tourism , Indigenous languages
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/277083 , uj:29676 , Citation: Sibisi, M. & Abrahams, D. 2018. The role of ethnic marketing in the promotion of domestic leisure tourism in Johannesburg. E u r o E c o n o m i c a, 1(37):190-201. , ISSN: 1582-8859
- Description: Abstract: The study looks at ethnic marketing strategies in relation to domestic leisure tourism promotion and evaluates the effectiveness of this approach. The study also provides some insight into the perspective of ethnic consumers towards ethnic marketing initiatives. A mixed methods approach was used during the study with the qualitative component involving structured interviews with key marketing stakeholders involved in promoting domestic leisure tourism in Johannesburg. For the quantitative phase, data was collected using questionnaire surveys from a sample of 200 black South Africans at a popular leisure tourism site, namely Gold Reef City in Johannesburg. The findings show that most marketers refrain from using ethnic marketing initiatives when promoting domestic tourism. Further findings reveal that ethnic marketing has not had a notable effect in motivating black South Africans to engage in domestic leisure tourism. However, the ethnic consumers surveyed indicated a willingness to travel more should marketers opt to promote domestic leisure tourism using indigenous South African languages. Tourism marketers in a multicultural market can translate marketing campaigns into various ethnic languages in order to appeal to a broader consumer population and simultaneously target an important market segment, namely the ethnic consumer. Globally, there has been an uptake in ethnic marketing as many marketers realized that treating various ethnic groups as a homogeneous group resulted in the loss of many opportunities. There is still however, limited empirical research focusing on the ethnic marketing discourse particularly in relation to tourism promotion and the study offers some insight into the knowledge gap that currently exists.
- Full Text:
- Authors: Sibisi, Mandla , Abrahams, Diane
- Date: 2018
- Subjects: Ethnic marketing , Domestic leisure tourism , Indigenous languages
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/277083 , uj:29676 , Citation: Sibisi, M. & Abrahams, D. 2018. The role of ethnic marketing in the promotion of domestic leisure tourism in Johannesburg. E u r o E c o n o m i c a, 1(37):190-201. , ISSN: 1582-8859
- Description: Abstract: The study looks at ethnic marketing strategies in relation to domestic leisure tourism promotion and evaluates the effectiveness of this approach. The study also provides some insight into the perspective of ethnic consumers towards ethnic marketing initiatives. A mixed methods approach was used during the study with the qualitative component involving structured interviews with key marketing stakeholders involved in promoting domestic leisure tourism in Johannesburg. For the quantitative phase, data was collected using questionnaire surveys from a sample of 200 black South Africans at a popular leisure tourism site, namely Gold Reef City in Johannesburg. The findings show that most marketers refrain from using ethnic marketing initiatives when promoting domestic tourism. Further findings reveal that ethnic marketing has not had a notable effect in motivating black South Africans to engage in domestic leisure tourism. However, the ethnic consumers surveyed indicated a willingness to travel more should marketers opt to promote domestic leisure tourism using indigenous South African languages. Tourism marketers in a multicultural market can translate marketing campaigns into various ethnic languages in order to appeal to a broader consumer population and simultaneously target an important market segment, namely the ethnic consumer. Globally, there has been an uptake in ethnic marketing as many marketers realized that treating various ethnic groups as a homogeneous group resulted in the loss of many opportunities. There is still however, limited empirical research focusing on the ethnic marketing discourse particularly in relation to tourism promotion and the study offers some insight into the knowledge gap that currently exists.
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Environmental sustainability and tourism accommodation in South Africa : the managers’ perspective
- Authors: Idahosa, Love Odion
- Date: 2018
- Subjects: resource management , environmental sustainability , tourism accommodation
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/277053 , uj:29672 , ISSN: 1582-8859 , Citation: Idahosa, L.O. 2018. Environmental sustainability and tourism accommodation in South Africa : the managers’ perspective. E u r o E c o n o m i c a, 1(37):259-275.
- Description: Abstract: A review of the existing literature indicates that academic research into environmental sustainability practices in the tourism accommodation industry is limited, with no literature defining the industry’s context in detail. This paper addresses this gap by asking fundamental questions which establish a baseline and provides an introduction to how environmental sustainability is conceptualised and approached within the tourism accommodation industry. Using thematic analysis of thirty semi-structured interviews, the findings of the paper indicate that stakeholders have a proficient understanding of environmental sustainability and its applicability to their industry. It also demonstrates that participants are aware of their responsibility in successfully implementing sustainability in the industry, but uptake levels are still very low, and at best basic. The paper thus provides the necessary starting point for assessing the challenge of sustainability adoption and developing solutions to integrate sustainability ideas at the much-needed higher level of engagement.
- Full Text:
- Authors: Idahosa, Love Odion
- Date: 2018
- Subjects: resource management , environmental sustainability , tourism accommodation
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/277053 , uj:29672 , ISSN: 1582-8859 , Citation: Idahosa, L.O. 2018. Environmental sustainability and tourism accommodation in South Africa : the managers’ perspective. E u r o E c o n o m i c a, 1(37):259-275.
- Description: Abstract: A review of the existing literature indicates that academic research into environmental sustainability practices in the tourism accommodation industry is limited, with no literature defining the industry’s context in detail. This paper addresses this gap by asking fundamental questions which establish a baseline and provides an introduction to how environmental sustainability is conceptualised and approached within the tourism accommodation industry. Using thematic analysis of thirty semi-structured interviews, the findings of the paper indicate that stakeholders have a proficient understanding of environmental sustainability and its applicability to their industry. It also demonstrates that participants are aware of their responsibility in successfully implementing sustainability in the industry, but uptake levels are still very low, and at best basic. The paper thus provides the necessary starting point for assessing the challenge of sustainability adoption and developing solutions to integrate sustainability ideas at the much-needed higher level of engagement.
- Full Text:
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