Designing success : describing a collaborative clothing design Process between apprentice designers and expert design entrepreneurs
- Tselepis, Thea J., Mason, Anne Mastamet, Antonites, Alex J.
- Authors: Tselepis, Thea J. , Mason, Anne Mastamet , Antonites, Alex J.
- Date: 2016
- Subjects: Collaborative design , Collective creativity , Clothing design process
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/91776 , uj:20143 , Citation:Tselepis, T.J., Mason, A.M. & Antonites, A.J. 2016. Designing success: describing a collaborative clothing design Process between apprentice designers and expert design entrepreneurs.
- Description: Abstract: This paper describes a collaborative clothing design process applied at an incubation hub that supports and develops apprentice clothing designers who aspire to launch their own entrepreneurial ventures. A specific range, which was designed during a design process, had to be showcased at an international fashion week and then sold to consumers in a local specialty store. A case study research design was implemented to describe the collaborative design process between apprentice and expert designers. Qualitative research methods were used in this study, namely observation and semi-structured interviews. Findings suggest that collective creativity resulted from the collaboration between the designers and apprentice designers who worked in teams. Collective creativity proved to be beneficial to the apprentice designers as well as the expert designers. The particular benefits of collaboration and collective creativity for apprentice designers during the specific clothing design process pertain to fluency and flexibility, whereas the benefits for expert designers were in the novelty of ideas presented by apprentice designers. Other benefits from a business perspective relate to the expectations of apprentice designers about the design process for a specific target market and the stimulation of creativity during problem-solving, which are important in a business or entrepreneurial context. Recommendations regarding the application of the design process at a creative incubation hub are provided.
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- Authors: Tselepis, Thea J. , Mason, Anne Mastamet , Antonites, Alex J.
- Date: 2016
- Subjects: Collaborative design , Collective creativity , Clothing design process
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/91776 , uj:20143 , Citation:Tselepis, T.J., Mason, A.M. & Antonites, A.J. 2016. Designing success: describing a collaborative clothing design Process between apprentice designers and expert design entrepreneurs.
- Description: Abstract: This paper describes a collaborative clothing design process applied at an incubation hub that supports and develops apprentice clothing designers who aspire to launch their own entrepreneurial ventures. A specific range, which was designed during a design process, had to be showcased at an international fashion week and then sold to consumers in a local specialty store. A case study research design was implemented to describe the collaborative design process between apprentice and expert designers. Qualitative research methods were used in this study, namely observation and semi-structured interviews. Findings suggest that collective creativity resulted from the collaboration between the designers and apprentice designers who worked in teams. Collective creativity proved to be beneficial to the apprentice designers as well as the expert designers. The particular benefits of collaboration and collective creativity for apprentice designers during the specific clothing design process pertain to fluency and flexibility, whereas the benefits for expert designers were in the novelty of ideas presented by apprentice designers. Other benefits from a business perspective relate to the expectations of apprentice designers about the design process for a specific target market and the stimulation of creativity during problem-solving, which are important in a business or entrepreneurial context. Recommendations regarding the application of the design process at a creative incubation hub are provided.
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The female innovation-generation consumer’s evaluation of traditional and virtual displays in South African clothing retail environments
- Van Heerden, Salomien, Tselepis, Thea J., Smal, Desiree
- Authors: Van Heerden, Salomien , Tselepis, Thea J. , Smal, Desiree
- Date: 2016
- Subjects: Clothing trade - South Africa , Virtual displays - South Africa , Retail trade - South Africa
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/217564 , uj:21655 , Citation: Van Heerden, S., Tselepis, T.J. & Smal, D. 2016. The female innovation-generation consumer’s evaluation of traditional and virtual displays in South African clothing retail environments.
- Description: Abstract: Using virtual displays in South African clothing retail outlets could be a marketing communication strategy that attracted consumers to products or the actual stores. This marketing communication influences consumers’ purchase decisions and consequently enhances the competitiveness of the clothing retailer in a dynamic fashion industry. Thus the use of virtual displays is increasing. Implementing digital and virtual display screens in the visual displays of South African physical retail outlets could appeal to particular consumer segments. The innovation-generation consumer segment is the largest and foremost global consumer segment to date, with massive buying power, and this group’s affiliation for the virtual world should not be ignored, as it may prove to be useful when applying omni-channel retailing that stimulates a certain consumer experience. The aim of this paper is, therefore, to report on the evaluation of the female innovation-generation consumer with regard to a static traditional visual display or a virtual representation of the display. Two stimuli (displays) were presented to 653 female respondents from the innovation-generation consumer in Johannesburg (Gauteng). One stimulus was a static traditional visual display and the other a virtual representation thereof which included movement and music. The findings in this paper indicate that although the respondents understood the message of the virtual display and could identify with the symbolic meaning thereof, there is also evidence that the respondents’ emotions were evoked by both the stimuli. Nevertheless, it seems that the traditional visual display still seemed to be preferred with regard to the emotions that it evoked, especially regarding pleasure. The paper concludes with recommendations on the use of virtual displays to support South African clothing retailers.
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- Authors: Van Heerden, Salomien , Tselepis, Thea J. , Smal, Desiree
- Date: 2016
- Subjects: Clothing trade - South Africa , Virtual displays - South Africa , Retail trade - South Africa
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/217564 , uj:21655 , Citation: Van Heerden, S., Tselepis, T.J. & Smal, D. 2016. The female innovation-generation consumer’s evaluation of traditional and virtual displays in South African clothing retail environments.
- Description: Abstract: Using virtual displays in South African clothing retail outlets could be a marketing communication strategy that attracted consumers to products or the actual stores. This marketing communication influences consumers’ purchase decisions and consequently enhances the competitiveness of the clothing retailer in a dynamic fashion industry. Thus the use of virtual displays is increasing. Implementing digital and virtual display screens in the visual displays of South African physical retail outlets could appeal to particular consumer segments. The innovation-generation consumer segment is the largest and foremost global consumer segment to date, with massive buying power, and this group’s affiliation for the virtual world should not be ignored, as it may prove to be useful when applying omni-channel retailing that stimulates a certain consumer experience. The aim of this paper is, therefore, to report on the evaluation of the female innovation-generation consumer with regard to a static traditional visual display or a virtual representation of the display. Two stimuli (displays) were presented to 653 female respondents from the innovation-generation consumer in Johannesburg (Gauteng). One stimulus was a static traditional visual display and the other a virtual representation thereof which included movement and music. The findings in this paper indicate that although the respondents understood the message of the virtual display and could identify with the symbolic meaning thereof, there is also evidence that the respondents’ emotions were evoked by both the stimuli. Nevertheless, it seems that the traditional visual display still seemed to be preferred with regard to the emotions that it evoked, especially regarding pleasure. The paper concludes with recommendations on the use of virtual displays to support South African clothing retailers.
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Design thinking in entrepreneurship education : understanding framing and placements of problems
- Tselepis, Thea J., Lavelle, Carol A.
- Authors: Tselepis, Thea J. , Lavelle, Carol A.
- Date: 2020
- Subjects: Design thinking , Entrepreneurship education , Open-complex problems
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/444347 , uj:38834 , Citation: Tselepis, T.J. & Lavelle, C.A., 2020, ‘Design thinking in entrepreneurship education: Understanding framing and placements of problems’, Acta Commercii 20(1), a872. https://doi.org/10.4102/ ac.v20i1.872
- Description: Abstract: Orientation: Design thinking presented an alternative lens for entrepreneurship education. Research purpose: The purpose of this article was to illustrate (with a framework) the benefits of encouraging a design-based mindset when exploring problem placement and framing to create new opportunities for entrepreneurship students. Motivation for the study: The role of placement and framing of open-complex problems has not been fully embraced in the literature on design thinking for entrepreneurship education. The seminal work of Richard Buchannan (a great influencer in the realm of design thinking) offered a deeper insight into the placement and framing of problems that could assist educators to facilitate thinking skills relevant to deal with the unpredictable contexts that future entrepreneurs have to be prepared for...
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- Authors: Tselepis, Thea J. , Lavelle, Carol A.
- Date: 2020
- Subjects: Design thinking , Entrepreneurship education , Open-complex problems
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/444347 , uj:38834 , Citation: Tselepis, T.J. & Lavelle, C.A., 2020, ‘Design thinking in entrepreneurship education: Understanding framing and placements of problems’, Acta Commercii 20(1), a872. https://doi.org/10.4102/ ac.v20i1.872
- Description: Abstract: Orientation: Design thinking presented an alternative lens for entrepreneurship education. Research purpose: The purpose of this article was to illustrate (with a framework) the benefits of encouraging a design-based mindset when exploring problem placement and framing to create new opportunities for entrepreneurship students. Motivation for the study: The role of placement and framing of open-complex problems has not been fully embraced in the literature on design thinking for entrepreneurship education. The seminal work of Richard Buchannan (a great influencer in the realm of design thinking) offered a deeper insight into the placement and framing of problems that could assist educators to facilitate thinking skills relevant to deal with the unpredictable contexts that future entrepreneurs have to be prepared for...
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