Community involvement and participation in tourism development : a Zimbabwe study
- Moyo, Sakhile, Tichaawa, Tembi Maloney
- Authors: Moyo, Sakhile , Tichaawa, Tembi Maloney
- Date: 2017
- Subjects: Tourism development , Community involvement , Community participation
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/235971 , uj:24142 , Citation: Moyo, S. & Tichaawa, T.M. 2017. Community involvement and participation in tourism development : a Zimbabwe study. African Journal of Hospitality, Tourism and Leisure, 6(1):1-15. , ISSN: 2223-814X
- Description: Abstract: This study seeks to provide insights into the extent of community involvement and participation in the tourism development trajectory within the urban community of Bulawayo, Zimbabwe. Face-to-face questionnaire surveys were administered to 384 adult members representing each household. The study revealed that communities were not adequately involved in terms of planning, decision making and participation in the development of tourism generally. Communities also perceive the benefits brought about by tourism to be confined to business and government officials as opposed to it being leveraged to the entire community. Communities acknowledge the potential of tourism to accrue benefits to them and express strong willingness to be involved in future development agendas. The paper advocates the need for a concerted effort to capacitate, educate and involve individuals and stakeholder groups in the efforts to remodel the tourism economy in Zimbabwe for long-term sustainability by adopting an innovative community based tourism approach.
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- Authors: Moyo, Sakhile , Tichaawa, Tembi Maloney
- Date: 2017
- Subjects: Tourism development , Community involvement , Community participation
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/235971 , uj:24142 , Citation: Moyo, S. & Tichaawa, T.M. 2017. Community involvement and participation in tourism development : a Zimbabwe study. African Journal of Hospitality, Tourism and Leisure, 6(1):1-15. , ISSN: 2223-814X
- Description: Abstract: This study seeks to provide insights into the extent of community involvement and participation in the tourism development trajectory within the urban community of Bulawayo, Zimbabwe. Face-to-face questionnaire surveys were administered to 384 adult members representing each household. The study revealed that communities were not adequately involved in terms of planning, decision making and participation in the development of tourism generally. Communities also perceive the benefits brought about by tourism to be confined to business and government officials as opposed to it being leveraged to the entire community. Communities acknowledge the potential of tourism to accrue benefits to them and express strong willingness to be involved in future development agendas. The paper advocates the need for a concerted effort to capacitate, educate and involve individuals and stakeholder groups in the efforts to remodel the tourism economy in Zimbabwe for long-term sustainability by adopting an innovative community based tourism approach.
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Customers’ perceptions of value in relation to hotels in Gauteng, South Africa
- Ntimane, Vongani, Tichaawa, Tembi Maloney
- Authors: Ntimane, Vongani , Tichaawa, Tembi Maloney
- Date: 2017
- Subjects: Perceived value , Value attributes , Perceptions
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/227084 , uj:22974 , Citation: Ntimane, V. & Tichaawa, T.M. 2017. Customers’ perceptions of value in relation to hotels in Gauteng, South Africa. Acta Universitatis Danubius. Œconomica, 13(2):17-30.
- Description: Abstract: This study is based on the premise that the hospitality industry operates within a highly competitive business environment and that the creation of customer-perceived value is a business component that concerns the striving to gain competitive advantage in terms of financial success, customer satisfaction and loyalty. The aim of the study was to explore the hotel value attributes perceived as being most important by hotel customers. To achieve the objective, a quantitative study design was employed, in terms of which data were purposively and conveniently collected by means of a survey questionnaire that was administered to hotel guests staying in 3- to 5-star hotels. The findings revealed that hotel customers tend to attach a high degree of importance to the issue of value for money, whereas the appearance of the hotel was least important to them of the tourism-related characteristics about which they were asked. Overall, the study found that hotels in Gauteng generally provide service that is satisfactory to their customers, but that the remaining challenge for hoteliers lies in their ability to sustain such levels of satisfaction through continuous employee motivation and skills development.
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- Authors: Ntimane, Vongani , Tichaawa, Tembi Maloney
- Date: 2017
- Subjects: Perceived value , Value attributes , Perceptions
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/227084 , uj:22974 , Citation: Ntimane, V. & Tichaawa, T.M. 2017. Customers’ perceptions of value in relation to hotels in Gauteng, South Africa. Acta Universitatis Danubius. Œconomica, 13(2):17-30.
- Description: Abstract: This study is based on the premise that the hospitality industry operates within a highly competitive business environment and that the creation of customer-perceived value is a business component that concerns the striving to gain competitive advantage in terms of financial success, customer satisfaction and loyalty. The aim of the study was to explore the hotel value attributes perceived as being most important by hotel customers. To achieve the objective, a quantitative study design was employed, in terms of which data were purposively and conveniently collected by means of a survey questionnaire that was administered to hotel guests staying in 3- to 5-star hotels. The findings revealed that hotel customers tend to attach a high degree of importance to the issue of value for money, whereas the appearance of the hotel was least important to them of the tourism-related characteristics about which they were asked. Overall, the study found that hotels in Gauteng generally provide service that is satisfactory to their customers, but that the remaining challenge for hoteliers lies in their ability to sustain such levels of satisfaction through continuous employee motivation and skills development.
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The impact of information communication technologies (ICTs) on tourism businesses in East London, South Africa
- Tichaawa, Tembi Maloney, Mhlanga, Oswald, Sicwebu, Sisa
- Authors: Tichaawa, Tembi Maloney , Mhlanga, Oswald , Sicwebu, Sisa
- Date: 2017
- Subjects: Tourism businesses , ICTs , Impact
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/239150 , uj:24564 , Citation: Tichaawa, T.M., Mhlanga, O. & Sicwebu, S. 2017. The impact of information communication technologies (ICTs) on tourism businesses in East London, South Africa. Acta Universitatis Danubius, 13(3): 18-29.
- Description: Abstract: In assessing the impacts of information communication technologies (ICTs) on tourism businesses, this study adopted a case study blueprint, with a questionnaire survey being used to collect data from selected tourism businesses. The respondents rated ICT impacts on tourism on a 5- point Likert scale, with ratings ranging from ‘strongly disagree’ (1) to “strongly agree” (5). The results show that the impacts on hotels were perceived as ranging from 4.07 (improved company image) to 4.92 (increased market share), whereas the impacts on bed and breakfast establishments were perceived as ranging from 3.88 (improved company image) to 4.86 (speeded up service). The impacts on travel agents were perceived as ranging from 4.48 (improved service quality) to 4.94 (improved service quality), whereas the impacts on tour guides were perceived as ranging from 4.58 (improved company image) to 4.81 (heightened customer satisfaction levels). The impacts on backpackers were perceived as ranging from 3.78 (improved company image) to 4.75 (increased market share). Since ICT was perceived to impact relatively little on company image improvement, tourism businesses should use such technology to improve company image. The uniqueness of this article lies in it revealing the impacts of ICT on tourism business from an African country perspective.
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- Authors: Tichaawa, Tembi Maloney , Mhlanga, Oswald , Sicwebu, Sisa
- Date: 2017
- Subjects: Tourism businesses , ICTs , Impact
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/239150 , uj:24564 , Citation: Tichaawa, T.M., Mhlanga, O. & Sicwebu, S. 2017. The impact of information communication technologies (ICTs) on tourism businesses in East London, South Africa. Acta Universitatis Danubius, 13(3): 18-29.
- Description: Abstract: In assessing the impacts of information communication technologies (ICTs) on tourism businesses, this study adopted a case study blueprint, with a questionnaire survey being used to collect data from selected tourism businesses. The respondents rated ICT impacts on tourism on a 5- point Likert scale, with ratings ranging from ‘strongly disagree’ (1) to “strongly agree” (5). The results show that the impacts on hotels were perceived as ranging from 4.07 (improved company image) to 4.92 (increased market share), whereas the impacts on bed and breakfast establishments were perceived as ranging from 3.88 (improved company image) to 4.86 (speeded up service). The impacts on travel agents were perceived as ranging from 4.48 (improved service quality) to 4.94 (improved service quality), whereas the impacts on tour guides were perceived as ranging from 4.58 (improved company image) to 4.81 (heightened customer satisfaction levels). The impacts on backpackers were perceived as ranging from 3.78 (improved company image) to 4.75 (increased market share). Since ICT was perceived to impact relatively little on company image improvement, tourism businesses should use such technology to improve company image. The uniqueness of this article lies in it revealing the impacts of ICT on tourism business from an African country perspective.
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Insights into international tourists’ experiences of, and satisfaction with, Zimbabwe’s tourism offerings
- Tichaawa, Tembi Maloney, Makoni, Logistic
- Authors: Tichaawa, Tembi Maloney , Makoni, Logistic
- Date: 2018
- Subjects: Tourist profiles , Perceptions , Tourism products
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/268757 , uj:28534 , Citation: Tichaawa, T.M. & Makoni, L. 2018. Insights into international tourists’ experiences of, and satisfaction with, Zimbabwe’s tourism offerings. Acta Universitatis Danubius, 14(1):226-242. , ISSN: 2065-0175
- Description: Abstract: This study sought to gain insights into international tourists‘ experiences of, and satisfaction with, Zimbabwe tourism offerings. The study emanates from the standpoint that, for tourism to enhance its potential to transform economies and livelihoods, the focus for development, in that regard, must be directed towards increasing the number of travellers to destinations, creating memorable experiences, and ensuring that the service quality is satisfactory, based on their expectations and perceptions. The study‘s objective was achieved through the use of a questionnaire survey, with the data obtained being presented in tables from the highest to the lowest mean scores. The satisfaction of the tourism offerings was negative, in which the highest mean score was Attitude of the personnel/service providers (M=2.73), and the lowest mean score was Road network to/from points of entry, prominent attractions and other amenities (M=1.58). The respondents viewed all the given tourism offerings as top development priority, with the highest mean score being accommodation facilities (M=4.93), and the lowest being theme parks (M=4.77). In addition, the perceptions of the tourism offerings were found to be generally negative, with the highest mean score being a friendly environment for the tourists, and the locals are welcoming and friendly (M=4.44), and the lowest being There is a good road network in Harare that allows for easy access to and from tourism offerings (M=1.86). The study offers insights into an understanding of the development and marketing of tourism offerings, service quality and delivery, as well as of the policy and planning direction for destination managers.
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- Authors: Tichaawa, Tembi Maloney , Makoni, Logistic
- Date: 2018
- Subjects: Tourist profiles , Perceptions , Tourism products
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/268757 , uj:28534 , Citation: Tichaawa, T.M. & Makoni, L. 2018. Insights into international tourists’ experiences of, and satisfaction with, Zimbabwe’s tourism offerings. Acta Universitatis Danubius, 14(1):226-242. , ISSN: 2065-0175
- Description: Abstract: This study sought to gain insights into international tourists‘ experiences of, and satisfaction with, Zimbabwe tourism offerings. The study emanates from the standpoint that, for tourism to enhance its potential to transform economies and livelihoods, the focus for development, in that regard, must be directed towards increasing the number of travellers to destinations, creating memorable experiences, and ensuring that the service quality is satisfactory, based on their expectations and perceptions. The study‘s objective was achieved through the use of a questionnaire survey, with the data obtained being presented in tables from the highest to the lowest mean scores. The satisfaction of the tourism offerings was negative, in which the highest mean score was Attitude of the personnel/service providers (M=2.73), and the lowest mean score was Road network to/from points of entry, prominent attractions and other amenities (M=1.58). The respondents viewed all the given tourism offerings as top development priority, with the highest mean score being accommodation facilities (M=4.93), and the lowest being theme parks (M=4.77). In addition, the perceptions of the tourism offerings were found to be generally negative, with the highest mean score being a friendly environment for the tourists, and the locals are welcoming and friendly (M=4.44), and the lowest being There is a good road network in Harare that allows for easy access to and from tourism offerings (M=1.86). The study offers insights into an understanding of the development and marketing of tourism offerings, service quality and delivery, as well as of the policy and planning direction for destination managers.
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Muslim tourist experiences and return intention in hotels : a South African study
- Tichaawa, Tembi Maloney, Mhlanga, Oswald
- Authors: Tichaawa, Tembi Maloney , Mhlanga, Oswald
- Date: 2018
- Subjects: Muslim tourists , Hotel attributes , Return intentions
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/273344 , uj:29118 , Citation: Tichaawa, T.M. & Mhlanga, O. 2018. Muslim tourist experiences and return intention in hotels : a South African study. AUDOE, Vol. 14, no. 4, pp. 42-57.
- Description: Abstract: This research endeavour locates the manifestation of Islam in the context of tourism, arguing for its viability as a significant component of an emerging global Islamic tourism market. By way of empirical research focused on Muslim tourists visiting Cape Town, this study presents a South African case study, with it arguing for the need to capitalise on the opportunities that the market represents. A mixed-methods research design was followed. The views of hoteliers were explored (qualitative) and 400 Muslim travellers of eight hotels successfully completed questionnaires (quantitative). Analysis of variance, correlation and regression analysis were performed to reach the objectives of the study. Prayer facilities highly influenced Muslim tourist experiences, whilst halal food highly influenced their return intentions to a hotel. The study provides hotel management with an improved understanding of the unique attributes that impact on Muslim tourist experiences and return intentions to South Africa.
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- Authors: Tichaawa, Tembi Maloney , Mhlanga, Oswald
- Date: 2018
- Subjects: Muslim tourists , Hotel attributes , Return intentions
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/273344 , uj:29118 , Citation: Tichaawa, T.M. & Mhlanga, O. 2018. Muslim tourist experiences and return intention in hotels : a South African study. AUDOE, Vol. 14, no. 4, pp. 42-57.
- Description: Abstract: This research endeavour locates the manifestation of Islam in the context of tourism, arguing for its viability as a significant component of an emerging global Islamic tourism market. By way of empirical research focused on Muslim tourists visiting Cape Town, this study presents a South African case study, with it arguing for the need to capitalise on the opportunities that the market represents. A mixed-methods research design was followed. The views of hoteliers were explored (qualitative) and 400 Muslim travellers of eight hotels successfully completed questionnaires (quantitative). Analysis of variance, correlation and regression analysis were performed to reach the objectives of the study. Prayer facilities highly influenced Muslim tourist experiences, whilst halal food highly influenced their return intentions to a hotel. The study provides hotel management with an improved understanding of the unique attributes that impact on Muslim tourist experiences and return intentions to South Africa.
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Adaptive strategies employed by the mice sector in response to COVID-19
- Lekgau, Refiloe Julia, Tichaawa, Tembi Maloney
- Authors: Lekgau, Refiloe Julia , Tichaawa, Tembi Maloney
- Date: 2021
- Subjects: MICE tourism , Virtual events , COVID-19
- Language: English
- Type: Journal article
- Identifier: http://hdl.handle.net/10210/490507 , uj:44760 , Citation: Lekgau, R.J., & Tichaawa, T.M. (2021). ADAPTIVE STRATEGIES EMPLOYED BY THE MICE SECTOR IN RESPONSE TO COVID-19. GeoJournal of Tourism and Geosites, 38(4), 1203–1210. https://doi.org/10.30892/gtg.38427-761 , DOI: 10.30892/gtg.38427-761 , ISSN: 2065-1198
- Description: Abstract: COVID-19 has brought to the fore drastic and transformative changes to MICE tourism. The current study therefore sought to examine the adaptive responses employed by the MICE sector of South Africa to survive and maintain business continuity during the COVID-19 pandemic. Adopting a qualitative research design, 19 representatives of various subsectors of the MICE industry (including organisers, suppliers, and associations) were interviewed. The data reveals that the immediate strategies implemented by many MICE organisations involved the reevaluation of their operational costs. Moreover, the study found that the sector has readjusted its business models to include virtual events in order to ensure recovery and resilience in light of the pandemic. The study argues the importance of understanding adaptive strategies as broadening theory on tourism and crises (specifically to the MICE sector) as well as understanding the process of sector resilience post-COVID-19.
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- Authors: Lekgau, Refiloe Julia , Tichaawa, Tembi Maloney
- Date: 2021
- Subjects: MICE tourism , Virtual events , COVID-19
- Language: English
- Type: Journal article
- Identifier: http://hdl.handle.net/10210/490507 , uj:44760 , Citation: Lekgau, R.J., & Tichaawa, T.M. (2021). ADAPTIVE STRATEGIES EMPLOYED BY THE MICE SECTOR IN RESPONSE TO COVID-19. GeoJournal of Tourism and Geosites, 38(4), 1203–1210. https://doi.org/10.30892/gtg.38427-761 , DOI: 10.30892/gtg.38427-761 , ISSN: 2065-1198
- Description: Abstract: COVID-19 has brought to the fore drastic and transformative changes to MICE tourism. The current study therefore sought to examine the adaptive responses employed by the MICE sector of South Africa to survive and maintain business continuity during the COVID-19 pandemic. Adopting a qualitative research design, 19 representatives of various subsectors of the MICE industry (including organisers, suppliers, and associations) were interviewed. The data reveals that the immediate strategies implemented by many MICE organisations involved the reevaluation of their operational costs. Moreover, the study found that the sector has readjusted its business models to include virtual events in order to ensure recovery and resilience in light of the pandemic. The study argues the importance of understanding adaptive strategies as broadening theory on tourism and crises (specifically to the MICE sector) as well as understanding the process of sector resilience post-COVID-19.
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