Craft routes for developing craft business in South Africa : is it a good practice or limited policy option?
- Rogerson, C.M., Rogerson, J.M.
- Authors: Rogerson, C.M. , Rogerson, J.M.
- Date: 2011-11
- Subjects: Craft tourism , Craft development , Craft routes
- Type: Article
- Identifier: uj:5785 , ISSN 1993-8233 , http://hdl.handle.net/10210/7792
- Description: The establishment of themed routes by packaging together geographically disparate tourism products is an important issue in tourism planning. New interest has been raised around the potential of craft routes. This article examines the utility of craft routes for developing the craft sector. In the context of South Africa it is argued craft development is promoted through a number of existing initiatives, including the establishment of integrated craft hubs and support for attendance at trade shows. The international and South African experience highlights several promising initiatives for craft sector development and suggests the establishment of craft routes offers only a marginal policy option for growing craft sector businesses.
- Full Text:
- Authors: Rogerson, C.M. , Rogerson, J.M.
- Date: 2011-11
- Subjects: Craft tourism , Craft development , Craft routes
- Type: Article
- Identifier: uj:5785 , ISSN 1993-8233 , http://hdl.handle.net/10210/7792
- Description: The establishment of themed routes by packaging together geographically disparate tourism products is an important issue in tourism planning. New interest has been raised around the potential of craft routes. This article examines the utility of craft routes for developing the craft sector. In the context of South Africa it is argued craft development is promoted through a number of existing initiatives, including the establishment of integrated craft hubs and support for attendance at trade shows. The international and South African experience highlights several promising initiatives for craft sector development and suggests the establishment of craft routes offers only a marginal policy option for growing craft sector businesses.
- Full Text:
Market segmentation and the changing South African hotel industry (1990 to 2010)
- Authors: Rogerson, J.M. , Kotze, N.
- Date: 2011
- Subjects: Hotels , Tourism , Market segmentation
- Type: Article
- Identifier: uj:5844 , ISSN 1993-8233 , http://hdl.handle.net/10210/7899
- Description: Market segmentation is an expanding focus in tourism scholarship. Only limited application of this concept has been undertaken to interpret hotel business development, especially in sub-Saharan Africa. This article shows that in South Africa, one of Africa’s leading tourism destinations, market segmentation has been a distinguishing feature of the country’s hotel sector especially over the past 20 years. It is argued that as post-apartheid South Africa shed its international pariah status and emerged as a new destination in the international tourism economy, the national tourism industry experienced a phase of considerable restructuring. The growth and subsequent acceleration of market segmentation in South Africa’s hotel industry is one outcome of the country’s reintegration into the global tourism economy which facilitated a range of new upgrading opportunities for business development and property investment.
- Full Text:
- Authors: Rogerson, J.M. , Kotze, N.
- Date: 2011
- Subjects: Hotels , Tourism , Market segmentation
- Type: Article
- Identifier: uj:5844 , ISSN 1993-8233 , http://hdl.handle.net/10210/7899
- Description: Market segmentation is an expanding focus in tourism scholarship. Only limited application of this concept has been undertaken to interpret hotel business development, especially in sub-Saharan Africa. This article shows that in South Africa, one of Africa’s leading tourism destinations, market segmentation has been a distinguishing feature of the country’s hotel sector especially over the past 20 years. It is argued that as post-apartheid South Africa shed its international pariah status and emerged as a new destination in the international tourism economy, the national tourism industry experienced a phase of considerable restructuring. The growth and subsequent acceleration of market segmentation in South Africa’s hotel industry is one outcome of the country’s reintegration into the global tourism economy which facilitated a range of new upgrading opportunities for business development and property investment.
- Full Text:
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