Customer retention through customer relationship management : the exploration of two-way communication and conflict handling
- Authors: Roberts-Lombard, Mornay
- Date: 2011
- Subjects: Customer relationship management , CRM , Conflict management , Customer retention , Two-way communication , Short-term insurance industry - South Africa
- Type: Article
- Identifier: uj:5866 , ISSN 1993-8233 , http://hdl.handle.net/10210/7963
- Description: Organisations such as banks and short-term insurance organisations become more aware of the importance of customer relationship management (CRM) and its potential to help them acquire new customers, retain existing ones and maximise their lifetime value. A close relationship with customers will require a strong coordination between information technology (IT) and marketing departments to provide a long-term retention of selected customers. The primary objective of this study is to investigate the influence of selected independent variables, two-way communication and conflict handling on intentional customer loyalty via CRM as the intervening variable at a South African shortterm insurance organisation. Primary data were gathered using a questionnaire, with items referring to CRM, customer loyalty, two-way communication and conflict handling. The sample consisted of 254 customers in four major centres in South Africa. Data were factor-analysed. One independent variable, conflict handling exerted a statistically significant positive influence on the intervening variable (CRM), while two-way communication exerted a statistically significant negative influence on the intervening variable (CRM). The intervening variable (CRM) positively influenced the dependent variable (Customer Loyalty). If short-term insurance organisations communicate timeously and accurately, and are skilled in conflict handling, greater loyalty will be created among customers.
- Full Text:
- Authors: Roberts-Lombard, Mornay
- Date: 2011
- Subjects: Customer relationship management , CRM , Conflict management , Customer retention , Two-way communication , Short-term insurance industry - South Africa
- Type: Article
- Identifier: uj:5866 , ISSN 1993-8233 , http://hdl.handle.net/10210/7963
- Description: Organisations such as banks and short-term insurance organisations become more aware of the importance of customer relationship management (CRM) and its potential to help them acquire new customers, retain existing ones and maximise their lifetime value. A close relationship with customers will require a strong coordination between information technology (IT) and marketing departments to provide a long-term retention of selected customers. The primary objective of this study is to investigate the influence of selected independent variables, two-way communication and conflict handling on intentional customer loyalty via CRM as the intervening variable at a South African shortterm insurance organisation. Primary data were gathered using a questionnaire, with items referring to CRM, customer loyalty, two-way communication and conflict handling. The sample consisted of 254 customers in four major centres in South Africa. Data were factor-analysed. One independent variable, conflict handling exerted a statistically significant positive influence on the intervening variable (CRM), while two-way communication exerted a statistically significant negative influence on the intervening variable (CRM). The intervening variable (CRM) positively influenced the dependent variable (Customer Loyalty). If short-term insurance organisations communicate timeously and accurately, and are skilled in conflict handling, greater loyalty will be created among customers.
- Full Text:
Measuring the attitude and intention to purchase different cohorts towards a fast food retailer
- Madiba, Glen, Roberts-Lombard, Mornay
- Authors: Madiba, Glen , Roberts-Lombard, Mornay
- Date: 2011
- Subjects: Fast food retail outlets - South Africa - Johannesburg - Marketing , Extended marketing mix , Market surveys , Customers attitudes
- Type: Article
- Identifier: uj:5867 , ISSN 1993-8233 , http://hdl.handle.net/10210/7964
- Description: The elements of the extended marketing mix play a crucial role in assisting a business to gain a competitive advantage over competitors. A combination of the elements of the extended marketing mix is considered by consumers when making a decision to purchase at a fast-food outlet. The article attempts to emphasise whether race, gender and age groups experience the influence of the extended marketing mix elements differently on their intention to purchase at a fast-food retailer. The target population for this study included all visitors to a fast food retail brand in the greater Johannesburg Metropolitan region in Gauteng from which a convenience sample of 209 was selected. Respondents participated through personal interviews in the completion of questionnaires. The Independent sample T-test and the Pearson chi-square test was used to determine whether significant differences exist between the responses of the different gender and age groups in the study. The study established that there is a difference in the relationship between the elements of the extended marketing mix and consumers’ intention to purchase from a KFC fast food retailer based on race, gender and age. These differences require consideration by KFC fast food retail management to ensure that their marketing strategy encompasses biographical variables such as race, gender and age. This will ensure that the needs of the target market are addressed according to these biographical variables, resulting in increased customer satisfaction and market share growth.
- Full Text:
- Authors: Madiba, Glen , Roberts-Lombard, Mornay
- Date: 2011
- Subjects: Fast food retail outlets - South Africa - Johannesburg - Marketing , Extended marketing mix , Market surveys , Customers attitudes
- Type: Article
- Identifier: uj:5867 , ISSN 1993-8233 , http://hdl.handle.net/10210/7964
- Description: The elements of the extended marketing mix play a crucial role in assisting a business to gain a competitive advantage over competitors. A combination of the elements of the extended marketing mix is considered by consumers when making a decision to purchase at a fast-food outlet. The article attempts to emphasise whether race, gender and age groups experience the influence of the extended marketing mix elements differently on their intention to purchase at a fast-food retailer. The target population for this study included all visitors to a fast food retail brand in the greater Johannesburg Metropolitan region in Gauteng from which a convenience sample of 209 was selected. Respondents participated through personal interviews in the completion of questionnaires. The Independent sample T-test and the Pearson chi-square test was used to determine whether significant differences exist between the responses of the different gender and age groups in the study. The study established that there is a difference in the relationship between the elements of the extended marketing mix and consumers’ intention to purchase from a KFC fast food retailer based on race, gender and age. These differences require consideration by KFC fast food retail management to ensure that their marketing strategy encompasses biographical variables such as race, gender and age. This will ensure that the needs of the target market are addressed according to these biographical variables, resulting in increased customer satisfaction and market share growth.
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Customer relationship management (CRM) in a South African service environment : an exploratory study
- Roberts-Lombard, Mornay, Du Plessis, Leon
- Authors: Roberts-Lombard, Mornay , Du Plessis, Leon
- Date: 2011-04
- Subjects: Long-term insurance organization , Customer loyalty , Conflict management , Customer relationship management
- Type: Article
- Identifier: uj:5966 , ISSN 2141-2421 , http://hdl.handle.net/10210/8221
- Description: The primary objective of the study was to investigate the influence of trust, commitment, two-way communication and conflict handling on customer loyalty through customer relationship management (CRM) as a mediating variable at a South African long-term insurance organization. Both a qualitative and quantitative research approach was followed in the study. The population included all the customers of a long-term insurance provider in South Africa who held a life-insurance policy at the time of the study. The sample consisted of 254 customers in four major centers in South Africa. Primary data was gathered using a structured questionnaire, with items on a 7-point Likert scale referring to trust, commitment, two-way communication, conflict handling, CRM and customer loyalty. The statistical analysis that was used in the study included multiple regression analysis to test the hypotheses. The findings stipulate that a significant positive relationship exists between trust, commitment and conflict handling, and CRM at a long-term insurance provider in South Africa. The study further revealed that a significant negative relationship exists between two-way communication and CRM at the insurance provider. In addition, it was found that there is a significant positive relationship between CRM and customer loyalty at the insurance provider in South Africa. Therefore, long-term insurance providers in South Africa can improve and maintain the relationships between themselves and their customers if they exhibit trustworthy behavior, show genuine commitment to service, communicate information to customers efficiently and accurately, thereby also listening to their customers and handling potential and manifested conflicts skilfully. This will ultimately contribute to customer loyalty, which will ensure economic prosperity for the long-term insurance provider.
- Full Text:
Customer relationship management (CRM) in a South African service environment : an exploratory study
- Authors: Roberts-Lombard, Mornay , Du Plessis, Leon
- Date: 2011-04
- Subjects: Long-term insurance organization , Customer loyalty , Conflict management , Customer relationship management
- Type: Article
- Identifier: uj:5966 , ISSN 2141-2421 , http://hdl.handle.net/10210/8221
- Description: The primary objective of the study was to investigate the influence of trust, commitment, two-way communication and conflict handling on customer loyalty through customer relationship management (CRM) as a mediating variable at a South African long-term insurance organization. Both a qualitative and quantitative research approach was followed in the study. The population included all the customers of a long-term insurance provider in South Africa who held a life-insurance policy at the time of the study. The sample consisted of 254 customers in four major centers in South Africa. Primary data was gathered using a structured questionnaire, with items on a 7-point Likert scale referring to trust, commitment, two-way communication, conflict handling, CRM and customer loyalty. The statistical analysis that was used in the study included multiple regression analysis to test the hypotheses. The findings stipulate that a significant positive relationship exists between trust, commitment and conflict handling, and CRM at a long-term insurance provider in South Africa. The study further revealed that a significant negative relationship exists between two-way communication and CRM at the insurance provider. In addition, it was found that there is a significant positive relationship between CRM and customer loyalty at the insurance provider in South Africa. Therefore, long-term insurance providers in South Africa can improve and maintain the relationships between themselves and their customers if they exhibit trustworthy behavior, show genuine commitment to service, communicate information to customers efficiently and accurately, thereby also listening to their customers and handling potential and manifested conflicts skilfully. This will ultimately contribute to customer loyalty, which will ensure economic prosperity for the long-term insurance provider.
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Exploring the relationship between trust, commitment and customer loyalty through the intervening role of customer relationship management (CRM).
- Authors: Roberts-Lombard, Mornay
- Date: 2012
- Subjects: Customer relationship management , CRM , Short-term insurance industry - South Africa - Gauteng , Customer loyalty , Trust , Commitment
- Type: Article
- Identifier: uj:5865 , ISSN 1993-8233 , http://hdl.handle.net/10210/7962
- Description: The purpose of the study is to investigate customer relationship management (CRM) and its influence on customer loyalty at selected short-term insurance providers in the Gauteng province of South Africa. The target population included all South Africans who currently have a policy with at least one of the selected short-term insurance providers in the study. The convenience sampling method was applied, and a sample of 500 respondents was selected. An interview administered questionnaire was used for the gathering of data. The study indicated that a significant negative relationship existed between commitment and CRM. It was evident that no significant relationship existed between trust and CRM. The study also revealed that a strong positive relationship existed between CRM and customer loyalty at the four selected short-term insurance providers in South Africa. Strategies were also provided for ways in which the four selected short-term insurance providers can maintain and improve their relationships with their customers in order to encourage loyalty, and therefore increase profitability.
- Full Text:
- Authors: Roberts-Lombard, Mornay
- Date: 2012
- Subjects: Customer relationship management , CRM , Short-term insurance industry - South Africa - Gauteng , Customer loyalty , Trust , Commitment
- Type: Article
- Identifier: uj:5865 , ISSN 1993-8233 , http://hdl.handle.net/10210/7962
- Description: The purpose of the study is to investigate customer relationship management (CRM) and its influence on customer loyalty at selected short-term insurance providers in the Gauteng province of South Africa. The target population included all South Africans who currently have a policy with at least one of the selected short-term insurance providers in the study. The convenience sampling method was applied, and a sample of 500 respondents was selected. An interview administered questionnaire was used for the gathering of data. The study indicated that a significant negative relationship existed between commitment and CRM. It was evident that no significant relationship existed between trust and CRM. The study also revealed that a strong positive relationship existed between CRM and customer loyalty at the four selected short-term insurance providers in South Africa. Strategies were also provided for ways in which the four selected short-term insurance providers can maintain and improve their relationships with their customers in order to encourage loyalty, and therefore increase profitability.
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Relationship building dimensions to strengthen customer loyalty – an Islamic banking perspective
- Els, Shandi, Roberts-Lombard, Mornay, Conradie, Elsabie
- Authors: Els, Shandi , Roberts-Lombard, Mornay , Conradie, Elsabie
- Date: 2017
- Subjects: Relationship marketing , Customer loyalty , Emerging
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/240285 , uj:24718 , Citation: Els, S., Roberts-Lombard, M. & Conradie, E. 2017. Relationship building dimensions to strengthen customer loyalty – an Islamic banking perspective.
- Description: Abstract: Please refer to full text to view abstract
- Full Text: false
- Authors: Els, Shandi , Roberts-Lombard, Mornay , Conradie, Elsabie
- Date: 2017
- Subjects: Relationship marketing , Customer loyalty , Emerging
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/240285 , uj:24718 , Citation: Els, S., Roberts-Lombard, M. & Conradie, E. 2017. Relationship building dimensions to strengthen customer loyalty – an Islamic banking perspective.
- Description: Abstract: Please refer to full text to view abstract
- Full Text: false
Relationships amongst extended internal marketing variables, brand recognition and brand recall in service organisations : a comparative study
- Conradie, Elizabeth Stephanie, Roberts-Lombard, Mornay
- Authors: Conradie, Elizabeth Stephanie , Roberts-Lombard, Mornay
- Date: 2017
- Subjects: Service organisations , Internal marketing , Brand recognition
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/255323 , uj:26781 , Citation: Conradie, E.S. & Roberts-Lombard, M. 2017. Relationships amongst extended internal marketing variables, brand recognition and brand recall in service organisations : a comparative study.
- Description: Abstract: This comparative study examined relationships among the extended internal marketing mix elements and brand recognition and recall in two South African service organisations. The internal marketing mix elements used to determine their influence on brand recognition and recall as perceived by customers of car rental companies and stakeholders of the Council for Medical Schemes (CMS), consisted of people, process, positioning and performance, while brand recall referred to trustworthiness, overall evaluation and loyalty. Structural equation modelling was used to analyse the data. The findings of the study indicated that process and performance are critical for car rental customers to recognise and recall the brand, compared to CMS stakeholders who perceived people, positioning and performance as important for recognising the brand and building trustworthy and loyal relationships. Hence, irrespective of the type of service organisation, the successful implementation of internal marketing programmes is essential to enhance the brand recognition and recall of these organisations.
- Full Text:
- Authors: Conradie, Elizabeth Stephanie , Roberts-Lombard, Mornay
- Date: 2017
- Subjects: Service organisations , Internal marketing , Brand recognition
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/255323 , uj:26781 , Citation: Conradie, E.S. & Roberts-Lombard, M. 2017. Relationships amongst extended internal marketing variables, brand recognition and brand recall in service organisations : a comparative study.
- Description: Abstract: This comparative study examined relationships among the extended internal marketing mix elements and brand recognition and recall in two South African service organisations. The internal marketing mix elements used to determine their influence on brand recognition and recall as perceived by customers of car rental companies and stakeholders of the Council for Medical Schemes (CMS), consisted of people, process, positioning and performance, while brand recall referred to trustworthiness, overall evaluation and loyalty. Structural equation modelling was used to analyse the data. The findings of the study indicated that process and performance are critical for car rental customers to recognise and recall the brand, compared to CMS stakeholders who perceived people, positioning and performance as important for recognising the brand and building trustworthy and loyal relationships. Hence, irrespective of the type of service organisation, the successful implementation of internal marketing programmes is essential to enhance the brand recognition and recall of these organisations.
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Social media in tourism : establishing factors influencing attitudes towards the usage of social networking sites for trip organisation
- Matikiti, Rosemary, Mpinganjira, Mercy, Roberts-Lombard, Mornay
- Authors: Matikiti, Rosemary , Mpinganjira, Mercy , Roberts-Lombard, Mornay
- Date: 2017
- Subjects: Tourism - Marketing - South Africa , Tourism - Social aspects - South Africa , Social media , Internet marketing - South Africa , Hospitality industry - Social aspects - South Africa
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/226848 , uj:22946 , Citation: Matikiti, R., Mpinganjira, M. & Roberts-Lombard, M. 2017. Social media in tourism : establishing factors influencing attitudes towards the usage of social networking sites for trip organisation.
- Description: Abstract: The main aim of this study was to determine the attitude towards the use of social networking sites for trip organisation and its precursors. Problem investigated: Tourism organisations and destination policy makers need to understand factors that influence tourist use of social networking sites for trip organisation in order for them to be able to effectively utilise social networking sites. Methodology: The methodological approach followed was exploratory and quantitative in nature. Data was collected from a total of 340 respondents using a structured questionnaire. Structural equation modelling through the use of Partial Least Squares was for data analysis. Findings and Implications: The results show that attitude towards the use of social networking sites for trip organisation is affected by perceived benefits, subjective norm and perceived behavioural control, with perceived usefulness having the greatest influence. The implication is that managers of tourism organisations need to ensure that their sites are informative, easy to use, and able to safeguard users’ online privacy if they are to attract more and loyal users to their sites. Value of the research: Very little research in the South African context exists with specific reference to how social networking sites are being utilised for trip organisation. This article contributes by unravelling factors which influence the usage of social networking sites for trip organisation. Conclusion: Perceived usefulness measured by functional benefits and social benefits is the key factor which influences attitude towards the use social networking sites for trip organisation. It is the responsibility of destination marketers to provide all the necessary or valuable information on their social networking site accounts, in order to encourage travellers to use social networking sites.
- Full Text:
- Authors: Matikiti, Rosemary , Mpinganjira, Mercy , Roberts-Lombard, Mornay
- Date: 2017
- Subjects: Tourism - Marketing - South Africa , Tourism - Social aspects - South Africa , Social media , Internet marketing - South Africa , Hospitality industry - Social aspects - South Africa
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/226848 , uj:22946 , Citation: Matikiti, R., Mpinganjira, M. & Roberts-Lombard, M. 2017. Social media in tourism : establishing factors influencing attitudes towards the usage of social networking sites for trip organisation.
- Description: Abstract: The main aim of this study was to determine the attitude towards the use of social networking sites for trip organisation and its precursors. Problem investigated: Tourism organisations and destination policy makers need to understand factors that influence tourist use of social networking sites for trip organisation in order for them to be able to effectively utilise social networking sites. Methodology: The methodological approach followed was exploratory and quantitative in nature. Data was collected from a total of 340 respondents using a structured questionnaire. Structural equation modelling through the use of Partial Least Squares was for data analysis. Findings and Implications: The results show that attitude towards the use of social networking sites for trip organisation is affected by perceived benefits, subjective norm and perceived behavioural control, with perceived usefulness having the greatest influence. The implication is that managers of tourism organisations need to ensure that their sites are informative, easy to use, and able to safeguard users’ online privacy if they are to attract more and loyal users to their sites. Value of the research: Very little research in the South African context exists with specific reference to how social networking sites are being utilised for trip organisation. This article contributes by unravelling factors which influence the usage of social networking sites for trip organisation. Conclusion: Perceived usefulness measured by functional benefits and social benefits is the key factor which influences attitude towards the use social networking sites for trip organisation. It is the responsibility of destination marketers to provide all the necessary or valuable information on their social networking site accounts, in order to encourage travellers to use social networking sites.
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The relevance of social media as information source when selecting private schools in South Africa
- Authors: Roberts-Lombard, Mornay
- Date: 2017
- Subjects: School marketing , Consumer behaviour , Information sources
- Language: English
- Type: Article
- Identifier: http://ujcontent.uj.ac.za8080/10210/378782 , http://hdl.handle.net/10210/249282 , uj:25933 , Citation: Roberts-Lombard, M. 2017. The relevance of social media as information source when selecting private schools in South Africa.
- Description: Abstract: Parents are considering many sources of information when selecting a private school in South Africa. The aim of this paper is to determine these sources of information and the relevant importance thereof. The research methodology was exploratory and quantitative in nature with respondents from thirty private schools surveyed in the study with a total of six hundred and sixty nine respondents. The analysis used was descriptive statistics as well as factor analysis. Nineteen (19) information sources were identified with social media indicated as a less preferred choice of information source. The opportunity however for private schools lies in social media as marketing tool.
- Full Text:
- Authors: Roberts-Lombard, Mornay
- Date: 2017
- Subjects: School marketing , Consumer behaviour , Information sources
- Language: English
- Type: Article
- Identifier: http://ujcontent.uj.ac.za8080/10210/378782 , http://hdl.handle.net/10210/249282 , uj:25933 , Citation: Roberts-Lombard, M. 2017. The relevance of social media as information source when selecting private schools in South Africa.
- Description: Abstract: Parents are considering many sources of information when selecting a private school in South Africa. The aim of this paper is to determine these sources of information and the relevant importance thereof. The research methodology was exploratory and quantitative in nature with respondents from thirty private schools surveyed in the study with a total of six hundred and sixty nine respondents. The analysis used was descriptive statistics as well as factor analysis. Nineteen (19) information sources were identified with social media indicated as a less preferred choice of information source. The opportunity however for private schools lies in social media as marketing tool.
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Validating the relationship between trust, commitment, economic and non-economic satisfaction in South African buyer-supplier relationships
- Mpinganjira, Mercy, Roberts-Lombard, Mornay
- Authors: Mpinganjira, Mercy , Roberts-Lombard, Mornay
- Date: 2017
- Subjects: Consumer satisfaction , Consumer behaviour , Trust , Marketing research
- Language: English
- Type: Article
- Identifier: http://ujcontent.uj.ac.za8080/10210/383824 , http://hdl.handle.net/10210/226860 , uj:22947 , Citation: Mpinganjira, M. & Roberts-Lombard, M. 2017. Validating the relationship between trust, commitment, economic and non-economic satisfaction in South African buyer-supplier relationships.
- Description: Abstract: The paper validates the relationship between satisfaction, trust and commitment in South African business buyer–supplier relationships. Satisfaction was looked at from the dual perspective of economic and non-economic satisfaction. Design/methodology/approach – A research model showing hypothesized relationships between the constructs was tested using data collected from 250 large companies in South Africa. Structural equation modelling using AMOS software was used to analyse the data. The results provide support for the distinctiveness of both economic and non-economic satisfaction and the mediating effect of trust. Findings – The findings show that economic satisfaction exerts a direct influence on trust, which in turn has a direct influence on commitment. Trust and commitment were both found to have a positive influence on non-economic satisfaction. Research implications – The tested nomological network of business relationship quality dimensions validates some of the recent findings by Ferro et al. (2015) in the South African context of buyer–supplier relationships. Originality/value – The study contributes to a better understanding of satisfaction and its relationship with other relationship quality constructs, especially in the context of large companies in South Africa.
- Full Text:
- Authors: Mpinganjira, Mercy , Roberts-Lombard, Mornay
- Date: 2017
- Subjects: Consumer satisfaction , Consumer behaviour , Trust , Marketing research
- Language: English
- Type: Article
- Identifier: http://ujcontent.uj.ac.za8080/10210/383824 , http://hdl.handle.net/10210/226860 , uj:22947 , Citation: Mpinganjira, M. & Roberts-Lombard, M. 2017. Validating the relationship between trust, commitment, economic and non-economic satisfaction in South African buyer-supplier relationships.
- Description: Abstract: The paper validates the relationship between satisfaction, trust and commitment in South African business buyer–supplier relationships. Satisfaction was looked at from the dual perspective of economic and non-economic satisfaction. Design/methodology/approach – A research model showing hypothesized relationships between the constructs was tested using data collected from 250 large companies in South Africa. Structural equation modelling using AMOS software was used to analyse the data. The results provide support for the distinctiveness of both economic and non-economic satisfaction and the mediating effect of trust. Findings – The findings show that economic satisfaction exerts a direct influence on trust, which in turn has a direct influence on commitment. Trust and commitment were both found to have a positive influence on non-economic satisfaction. Research implications – The tested nomological network of business relationship quality dimensions validates some of the recent findings by Ferro et al. (2015) in the South African context of buyer–supplier relationships. Originality/value – The study contributes to a better understanding of satisfaction and its relationship with other relationship quality constructs, especially in the context of large companies in South Africa.
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An experiential perspective on the continuum customer green satisfaction –green trust – positive word-of-mouth
- Issock, Paul Blaise, Mpinganjira, Mercy, Roberts-Lombard, Mornay
- Authors: Issock, Paul Blaise , Mpinganjira, Mercy , Roberts-Lombard, Mornay
- Date: 2018
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/277319 , uj:29712 , Citation: Issock, P.B., Mpinganjira, M. & Roberts-Lombard, M. 2018. An experiential perspective on the continuum customer green satisfaction –green trust – positive word-of-mouth. Academy of World Business, Marketing and Management Development, 8(1)1.
- Description: Abstract: Providing customers with memorable experiences and environmentally friendly offers have become the new mantra for many firms. Resulting from pleasant experiences, customer satisfaction, trust and positive word-of-mouth (WOM) are pivotal levers for building strong relationships with customers. The purpose of this study is to investigate the linkages between customer green satisfaction, green trust and positive WOM from an experiential perspective, and examine whether environmental consciousness moderates these relationships. A selfadministrated survey was used to collect the data from a sample of 440 South African owners of eco-friendly appliances. The results confirmed that positive WOM is impacted by levels of experiential green satisfaction and experiential green trust. Experiential green satisfaction was found to strongly affects experiential green trust. Further, the findings revealed that these relationships are not moderated by the customer’s level of environmental consciousness. Theoretical and managerial implications of the study are presented in the paper.
- Full Text:
- Authors: Issock, Paul Blaise , Mpinganjira, Mercy , Roberts-Lombard, Mornay
- Date: 2018
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/277319 , uj:29712 , Citation: Issock, P.B., Mpinganjira, M. & Roberts-Lombard, M. 2018. An experiential perspective on the continuum customer green satisfaction –green trust – positive word-of-mouth. Academy of World Business, Marketing and Management Development, 8(1)1.
- Description: Abstract: Providing customers with memorable experiences and environmentally friendly offers have become the new mantra for many firms. Resulting from pleasant experiences, customer satisfaction, trust and positive word-of-mouth (WOM) are pivotal levers for building strong relationships with customers. The purpose of this study is to investigate the linkages between customer green satisfaction, green trust and positive WOM from an experiential perspective, and examine whether environmental consciousness moderates these relationships. A selfadministrated survey was used to collect the data from a sample of 440 South African owners of eco-friendly appliances. The results confirmed that positive WOM is impacted by levels of experiential green satisfaction and experiential green trust. Experiential green satisfaction was found to strongly affects experiential green trust. Further, the findings revealed that these relationships are not moderated by the customer’s level of environmental consciousness. Theoretical and managerial implications of the study are presented in the paper.
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Antecedents and outcomes of positive disconfirmation after service failure and recovery
- Matikiti, Rosemary, Mpinganjira, Mercy, Roberts-Lombard, Mornay
- Authors: Matikiti, Rosemary , Mpinganjira, Mercy , Roberts-Lombard, Mornay
- Date: 2018
- Subjects: Service failure , Service recovery , Disconfirmation
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/395351 , uj:32777 , Citation: Matikiti, R., Mpinganjira, M. & Roberts-Lombard, M. 2019. Antecedents and outcomes of positive disconfirmation after service failure and recovery.
- Description: Abstract: The main purpose of this study was to identify the precursors of disconfirmation and examine the influence of disconfirmation on customer satisfaction in the airline industry of an emerging economy. The target population was airline travellers who had previously experienced service failure with a South African airline. Data was collected from a total of 300 respondents and analysed using structural equation modelling (SEM). The results revealed that positive disconfirmation is influenced by service recovery expectations and the perceived quality of recovery performance; that recovery expectation is positively related to the perceived quality of recovery performance; that service failure severity influences customer service recovery expectations; and that disconfirmation influences customer recovery satisfaction, which in turn affects customer loyalty. The study recommends that airlines establish in advance their customer expectations after service failure so that they can craft appropriate service recovery strategies.
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- Authors: Matikiti, Rosemary , Mpinganjira, Mercy , Roberts-Lombard, Mornay
- Date: 2018
- Subjects: Service failure , Service recovery , Disconfirmation
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/395351 , uj:32777 , Citation: Matikiti, R., Mpinganjira, M. & Roberts-Lombard, M. 2019. Antecedents and outcomes of positive disconfirmation after service failure and recovery.
- Description: Abstract: The main purpose of this study was to identify the precursors of disconfirmation and examine the influence of disconfirmation on customer satisfaction in the airline industry of an emerging economy. The target population was airline travellers who had previously experienced service failure with a South African airline. Data was collected from a total of 300 respondents and analysed using structural equation modelling (SEM). The results revealed that positive disconfirmation is influenced by service recovery expectations and the perceived quality of recovery performance; that recovery expectation is positively related to the perceived quality of recovery performance; that service failure severity influences customer service recovery expectations; and that disconfirmation influences customer recovery satisfaction, which in turn affects customer loyalty. The study recommends that airlines establish in advance their customer expectations after service failure so that they can craft appropriate service recovery strategies.
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Application of the Technology Acceptance Model and the Technology–Organisation–Environment Model to examine social media marketing use in the South African tourism industry
- Matikiti, Rosemary, Mpinganjira, Mercy, Roberts-Lombard, Mornay
- Authors: Matikiti, Rosemary , Mpinganjira, Mercy , Roberts-Lombard, Mornay
- Date: 2018
- Subjects: Social media marketing , South Africa , Tourism industry
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/270262 , uj:28723 , Citation: Matikiti, R., Mpinganjira, M. & Roberts-Lombard, M., 2018, ‘Application of the Technology Acceptance Model and the Technology– Organisation–Environment Model to examine social media marketing use in the South African tourism industry’, South African Journal of Information Management 20(1), a790. https://doi.org/10.4102/ sajim.v20i1.790 , ISSN: 1560-683X (Online) , ISSN: 2078-1865 (Print)
- Description: Abstract: Background: In tourism globally there is a growing interest in social media marketing research. However, most previous research on social media marketing has focused on large tourism enterprises such as chain hotels, leaving out small tourism businesses such as travel agencies and tour operators. Objective: The aim of this research was to establish factors that influence attitude towards the use of social media marketing by travel agencies and tour operators in South Africa. Method: The study adopted a quantitative approach through the use of questionnaires. Data used in the analysis was collected from a total of 150 travel agencies and tour operators by means of a structured questionnaire. Multiple regression analysis and one‐way ANOVA were used for data analysis...
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- Authors: Matikiti, Rosemary , Mpinganjira, Mercy , Roberts-Lombard, Mornay
- Date: 2018
- Subjects: Social media marketing , South Africa , Tourism industry
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/270262 , uj:28723 , Citation: Matikiti, R., Mpinganjira, M. & Roberts-Lombard, M., 2018, ‘Application of the Technology Acceptance Model and the Technology– Organisation–Environment Model to examine social media marketing use in the South African tourism industry’, South African Journal of Information Management 20(1), a790. https://doi.org/10.4102/ sajim.v20i1.790 , ISSN: 1560-683X (Online) , ISSN: 2078-1865 (Print)
- Description: Abstract: Background: In tourism globally there is a growing interest in social media marketing research. However, most previous research on social media marketing has focused on large tourism enterprises such as chain hotels, leaving out small tourism businesses such as travel agencies and tour operators. Objective: The aim of this research was to establish factors that influence attitude towards the use of social media marketing by travel agencies and tour operators in South Africa. Method: The study adopted a quantitative approach through the use of questionnaires. Data used in the analysis was collected from a total of 150 travel agencies and tour operators by means of a structured questionnaire. Multiple regression analysis and one‐way ANOVA were used for data analysis...
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Customer satisfaction/delight and behavioural intentions of cell phone network customers – an emerging market perspective
- Roberts-Lombard, Mornay, Petzer, Daniël Johannes
- Authors: Roberts-Lombard, Mornay , Petzer, Daniël Johannes
- Date: 2018
- Subjects: Perceived value , Customer satisfaction , Behavioural intention
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/273304 , uj:29113 , Citation: Mornay Roberts-Lombard, Daniël Johannes Petzer, (2018) "Customer satisfaction/delight and behavioural intentions of cell phone network customers – an emerging market perspective", European Business Review, Vol. 30 Issue: 4, pp.427-445, https://doi.org/10.1108/EBR-03-2017-0061
- Description: Abstract: Purpose – The study investigates the extent to which the satisfaction/delight experienced by customers of cell phone network service providers is influenced by their perceptions of the networks’ employee service delivery skills and the value that the customers derive from the networks’ offerings. In turn, the influence of the extent of their satisfaction/delight on future behavioural intention is determined. Design/methodology/approach – An explanatory research design was followed and data was collected from satisfied/delighted cell phone network service provider customers using self-administered questionnaires. A total of 593 responses were suitable for analysis. An exploratory factor analysis was used to uncover the interrelationships between the items measuring the study’s constructs. Furthermore, the measurement and structural models were assessed. Findings – Perceived employee service delivery skills and value significantly and positively influence customer satisfaction/delight experiences, while customer satisfaction/delight experiences significantly and positively influence their behavioural intentions. Research implications – The model tested confirms the hypothesised relationships between perceived employee service delivery skills, perceived value, customer satisfaction/delight experiences and behavioural intentions of cell phone network customers. Customer satisfaction/delight experiences are linked to their two antecedents (perceived employee service delivery skills and value) and their outcome, behavioural intention. Managerial implications – The findings assist cell phone network service providers in understanding how perceived employee service delivery skills and value can foster customer delight, ultimately leading to positive behavioural intentions from customers. Originality/value – The study focused only on satisfied customers and determined the interrelationships of the extent to which they encounter customer satisfaction/delight experiences and related constructs. Few research studies, however, have examined how customer satisfaction/delight experiences relate to the antecedents and outcome. Keywords Perceived employee service delivery skills, Perceived value, Customer satisfaction, Customer delight, Customer satisfaction/delight experiences, Behavioural intention, Cell phone network service provider.
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- Authors: Roberts-Lombard, Mornay , Petzer, Daniël Johannes
- Date: 2018
- Subjects: Perceived value , Customer satisfaction , Behavioural intention
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/273304 , uj:29113 , Citation: Mornay Roberts-Lombard, Daniël Johannes Petzer, (2018) "Customer satisfaction/delight and behavioural intentions of cell phone network customers – an emerging market perspective", European Business Review, Vol. 30 Issue: 4, pp.427-445, https://doi.org/10.1108/EBR-03-2017-0061
- Description: Abstract: Purpose – The study investigates the extent to which the satisfaction/delight experienced by customers of cell phone network service providers is influenced by their perceptions of the networks’ employee service delivery skills and the value that the customers derive from the networks’ offerings. In turn, the influence of the extent of their satisfaction/delight on future behavioural intention is determined. Design/methodology/approach – An explanatory research design was followed and data was collected from satisfied/delighted cell phone network service provider customers using self-administered questionnaires. A total of 593 responses were suitable for analysis. An exploratory factor analysis was used to uncover the interrelationships between the items measuring the study’s constructs. Furthermore, the measurement and structural models were assessed. Findings – Perceived employee service delivery skills and value significantly and positively influence customer satisfaction/delight experiences, while customer satisfaction/delight experiences significantly and positively influence their behavioural intentions. Research implications – The model tested confirms the hypothesised relationships between perceived employee service delivery skills, perceived value, customer satisfaction/delight experiences and behavioural intentions of cell phone network customers. Customer satisfaction/delight experiences are linked to their two antecedents (perceived employee service delivery skills and value) and their outcome, behavioural intention. Managerial implications – The findings assist cell phone network service providers in understanding how perceived employee service delivery skills and value can foster customer delight, ultimately leading to positive behavioural intentions from customers. Originality/value – The study focused only on satisfied customers and determined the interrelationships of the extent to which they encounter customer satisfaction/delight experiences and related constructs. Few research studies, however, have examined how customer satisfaction/delight experiences relate to the antecedents and outcome. Keywords Perceived employee service delivery skills, Perceived value, Customer satisfaction, Customer delight, Customer satisfaction/delight experiences, Behavioural intention, Cell phone network service provider.
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E-service usage and satisfaction in Botswana
- Jaiyeoba, Olumide Olasimbo, Chimbise, Totwana Tito, Roberts-Lombard, Mornay
- Authors: Jaiyeoba, Olumide Olasimbo , Chimbise, Totwana Tito , Roberts-Lombard, Mornay
- Date: 2018
- Subjects: Electronic service usage , Satisfaction , Health insurance
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/270252 , uj:28722 , Citation: Jaiyeoba, O.O., Chimbise, T.T. & Roberts-Lombard, M. 2018. E-service usage and satisfaction in Botswana.African Journal of Economic and Management Studies, 9(1)2-13. , Link to Published Version: https://doi.org/10.1108/AJEMS-03-2017-0061
- Description: Abstract: Purpose: The study seeks to establish the level of usage of e-services (websites and email) by Botswana Public Officers Medical Aid Scheme (BPOMAS) and PULA Medical Aid (PULA) customers; the level of satisfaction; perceived value; and benefits derived from the website and email services. Design/methodology/approach: 200 BPOMAS members and 100 PULA members were sampled. Systematic sampling technique was used to select the participants. A questionnaire mainly guided by the E-S-QUAL and E-RecS-QUAL scales was designed to gain an in-depth understanding of customers’ perceptions and experiences of e-service quality. Findings: It was established that there is a positive and significant relationship between the usage of e-services and benefits derived from e-services and between the usage of e-services and satisfaction. In addition, a nexus of relationship was observed between perceived value of the eservices and satisfaction...
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- Authors: Jaiyeoba, Olumide Olasimbo , Chimbise, Totwana Tito , Roberts-Lombard, Mornay
- Date: 2018
- Subjects: Electronic service usage , Satisfaction , Health insurance
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/270252 , uj:28722 , Citation: Jaiyeoba, O.O., Chimbise, T.T. & Roberts-Lombard, M. 2018. E-service usage and satisfaction in Botswana.African Journal of Economic and Management Studies, 9(1)2-13. , Link to Published Version: https://doi.org/10.1108/AJEMS-03-2017-0061
- Description: Abstract: Purpose: The study seeks to establish the level of usage of e-services (websites and email) by Botswana Public Officers Medical Aid Scheme (BPOMAS) and PULA Medical Aid (PULA) customers; the level of satisfaction; perceived value; and benefits derived from the website and email services. Design/methodology/approach: 200 BPOMAS members and 100 PULA members were sampled. Systematic sampling technique was used to select the participants. A questionnaire mainly guided by the E-S-QUAL and E-RecS-QUAL scales was designed to gain an in-depth understanding of customers’ perceptions and experiences of e-service quality. Findings: It was established that there is a positive and significant relationship between the usage of e-services and benefits derived from e-services and between the usage of e-services and satisfaction. In addition, a nexus of relationship was observed between perceived value of the eservices and satisfaction...
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Generational cohort differences in technology readiness (TRI 2.0) and mobile self-service technology adoption in the airline industry – an emerging market perspective
- Smit, Cameron Sean, Roberts-Lombard, Mornay, Mpinganjira, Mercy
- Authors: Smit, Cameron Sean , Roberts-Lombard, Mornay , Mpinganjira, Mercy
- Date: 2018
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/278153 , uj:29843 , Citation: Smit, C.S., Roberts-Lombard, M. & Mpinganjira, M. 2018. Generational cohort differences in technology readiness (TRI 2.0) and mobile self-service technology adoption in the airline industry – an emerging market perspective.
- Description: Abstract: The primary objective of the study was to determine the influence of consumer age on passengers’ level of technology readiness for using mobile applications in the airline industry and for adopting them in South Africa. Primary data was gathered from 315 respondents using a structured questionnaire. The sample included South African citizens who had travelled using an airline either nationally or internationally over a twelve-month period. Hierarchical regression analysis was applied to test the proposed hypotheses in the study. The findings indicate that airline mobile application adoption is influenced by technology readiness where consumer age is shown to have a negative relationship with technology readiness and with subsequent airline mobile application adoption. As a result, airline and airport companies must ensure that a structured research approach is followed whereby insights on the technology readiness levels of the respective target markets are incorporated into any mobile application launch or communication strategy aimed at increasing the adoption of mobile applications in the airline industry.
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- Authors: Smit, Cameron Sean , Roberts-Lombard, Mornay , Mpinganjira, Mercy
- Date: 2018
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/278153 , uj:29843 , Citation: Smit, C.S., Roberts-Lombard, M. & Mpinganjira, M. 2018. Generational cohort differences in technology readiness (TRI 2.0) and mobile self-service technology adoption in the airline industry – an emerging market perspective.
- Description: Abstract: The primary objective of the study was to determine the influence of consumer age on passengers’ level of technology readiness for using mobile applications in the airline industry and for adopting them in South Africa. Primary data was gathered from 315 respondents using a structured questionnaire. The sample included South African citizens who had travelled using an airline either nationally or internationally over a twelve-month period. Hierarchical regression analysis was applied to test the proposed hypotheses in the study. The findings indicate that airline mobile application adoption is influenced by technology readiness where consumer age is shown to have a negative relationship with technology readiness and with subsequent airline mobile application adoption. As a result, airline and airport companies must ensure that a structured research approach is followed whereby insights on the technology readiness levels of the respective target markets are incorporated into any mobile application launch or communication strategy aimed at increasing the adoption of mobile applications in the airline industry.
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Measurement properties of the construct of the code of ethics content : the South African experience
- Mpinganjira, Mercy, Roberts-Lombard, Mornay, Svensson, Goran, Wood, Greg
- Authors: Mpinganjira, Mercy , Roberts-Lombard, Mornay , Svensson, Goran , Wood, Greg
- Date: 2018
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/276413 , uj:29577 , Citation: Mpinganjira, M., Roberts- Lombard, M., Svensson, G. & Wood, G., 2018, ‘Measurement properties of the construct of the code of ethics content: The South African experience’, South African Journal of Business Management 49(1), a197. https://doi.org/10.4102/ sajbm.v49i1.197 , ISSN: 2078-5976 (Online) , ISSN: 2078-5585 (Print)
- Description: Abstract: Many organisations develop codes of ethics to help guide business conduct. However, not much is known about the contents of codes of ethics. Objectives: This article aims at investigating the code of ethics content construct and its measurement properties using a sample of firms from South Africa. Method: The study followed a quantitative research approach. The sampling frame consisted of the top 500 companies in South Africa. A structured questionnaire was administered using the telephone survey method. The respondents consisted of company secretaries and heads or managers responsible for ethics in the respective companies. At the end of the data collection period, a total of 222 usable responses were obtained.
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Measurement properties of the construct of the code of ethics content : the South African experience
- Authors: Mpinganjira, Mercy , Roberts-Lombard, Mornay , Svensson, Goran , Wood, Greg
- Date: 2018
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/276413 , uj:29577 , Citation: Mpinganjira, M., Roberts- Lombard, M., Svensson, G. & Wood, G., 2018, ‘Measurement properties of the construct of the code of ethics content: The South African experience’, South African Journal of Business Management 49(1), a197. https://doi.org/10.4102/ sajbm.v49i1.197 , ISSN: 2078-5976 (Online) , ISSN: 2078-5585 (Print)
- Description: Abstract: Many organisations develop codes of ethics to help guide business conduct. However, not much is known about the contents of codes of ethics. Objectives: This article aims at investigating the code of ethics content construct and its measurement properties using a sample of firms from South Africa. Method: The study followed a quantitative research approach. The sampling frame consisted of the top 500 companies in South Africa. A structured questionnaire was administered using the telephone survey method. The respondents consisted of company secretaries and heads or managers responsible for ethics in the respective companies. At the end of the data collection period, a total of 222 usable responses were obtained.
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Technology readiness and mobile self-service technology adoption in the airline industry : an emerging market perspective
- Smit, Cameron, Roberts-Lombard, Mornay, Mpinganjira, Mercy
- Authors: Smit, Cameron , Roberts-Lombard, Mornay , Mpinganjira, Mercy
- Date: 2018
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/278921 , uj:29940 , Citation: Smit, C., Roberts-Lombard, M. & Mpinganjira, M., 2018, ‘Technology readiness and mobile self-service technology adoption in the airline industry: An emerging market perspective’, Acta Commercii 18(1), a580. https://doi.org/10.4102/ ac.v18i1.580 , ISSN: 1684-1999 (Online) , ISSN: 2413-1903 (Print)
- Description: Abstract: While mobile applications are seen as the way forward for airlines and airports alike, not much is known about consumers’ readiness to adopt such self-service technologies. This is important because of lower than expected adoption rates of traditional self-service technologies (online websites and check-in kiosks) in the airline industry. Research purpose: The purpose of this study was to determine passengers’ level of technology readiness and its influence on their adoption of mobile self-service technologies in the airline industry of South Africa. Motivation for the study: To ensure the adoption of mobile self-service technologies in the airline industry, it is necessary to uncover consumers’ readiness and adoption behaviours towards such technologies.
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- Authors: Smit, Cameron , Roberts-Lombard, Mornay , Mpinganjira, Mercy
- Date: 2018
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/278921 , uj:29940 , Citation: Smit, C., Roberts-Lombard, M. & Mpinganjira, M., 2018, ‘Technology readiness and mobile self-service technology adoption in the airline industry: An emerging market perspective’, Acta Commercii 18(1), a580. https://doi.org/10.4102/ ac.v18i1.580 , ISSN: 1684-1999 (Online) , ISSN: 2413-1903 (Print)
- Description: Abstract: While mobile applications are seen as the way forward for airlines and airports alike, not much is known about consumers’ readiness to adopt such self-service technologies. This is important because of lower than expected adoption rates of traditional self-service technologies (online websites and check-in kiosks) in the airline industry. Research purpose: The purpose of this study was to determine passengers’ level of technology readiness and its influence on their adoption of mobile self-service technologies in the airline industry of South Africa. Motivation for the study: To ensure the adoption of mobile self-service technologies in the airline industry, it is necessary to uncover consumers’ readiness and adoption behaviours towards such technologies.
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The influence of perceived justice on recovery satisfaction in the airline industry
- Matikiti, Rosemary, Roberts-Lombard, Mornay, Mpinganjira, Mercy
- Authors: Matikiti, Rosemary , Roberts-Lombard, Mornay , Mpinganjira, Mercy
- Date: 2018
- Subjects: Perceived justice , Customer satisfaction , Customer delight
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/270245 , uj:28721 , Citation: Matikiti, R., Roberts-Lombard, M. & Mpinganjira, M. 2018. The influence of perceived justice on recovery satisfaction in the airline industry. , Link to Published Version: https://doi.org/10.1080/15228916.2018.1475784
- Description: Abstract: This study examines the influence of perceived justice on customer satisfaction with service recovery and on the future behavioural intentions of customers in the airline industry. The study uses an exploratory research design that is quantitative in nature. Questionnaires were used to collect data, and structural equation modelling was used for hypothesis testing. The study revealed that the three dimensions of perceived justice, namely interactional, distributive and procedural justice, influence satisfaction with service recovery in the South African airline industry. However, only interactional and distributive justice had a positive influence on future behavioural intention.
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- Authors: Matikiti, Rosemary , Roberts-Lombard, Mornay , Mpinganjira, Mercy
- Date: 2018
- Subjects: Perceived justice , Customer satisfaction , Customer delight
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/270245 , uj:28721 , Citation: Matikiti, R., Roberts-Lombard, M. & Mpinganjira, M. 2018. The influence of perceived justice on recovery satisfaction in the airline industry. , Link to Published Version: https://doi.org/10.1080/15228916.2018.1475784
- Description: Abstract: This study examines the influence of perceived justice on customer satisfaction with service recovery and on the future behavioural intentions of customers in the airline industry. The study uses an exploratory research design that is quantitative in nature. Questionnaires were used to collect data, and structural equation modelling was used for hypothesis testing. The study revealed that the three dimensions of perceived justice, namely interactional, distributive and procedural justice, influence satisfaction with service recovery in the South African airline industry. However, only interactional and distributive justice had a positive influence on future behavioural intention.
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An application of stages of change to the household waste separation programs in South Africa : a practical guide for social marketing
- Issock, Paul Blaise Issock, Mpinganjira, Mercy, Roberts-Lombard, Mornay
- Authors: Issock, Paul Blaise Issock , Mpinganjira, Mercy , Roberts-Lombard, Mornay
- Date: 2019
- Subjects: Social marketing , Household waste separation , Stages of change
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/402413 , uj:33674 , Citation: Issock, P.B.I., Mpinganjira, M. & Roberts-Lombard, M. 2019. An application of stages of change to the household waste separation programs in South Africa : a practical guide for social marketing.
- Description: Abstract: To preserve the environment and prevent the landfills from getting full, South African households are urged to separate their domestic waste before disposal. Drawing from the transtheoretical model behaviour of change, the purpose of this study is to identify and understand the stages of change that best describe the level of engagement in domestic waste in South Africa. A survey questionnaire was administered to collect data from 350 households residing in the city of Johannesburg that is currently implementing a mandatory recycling program and 349 households from the city of Tshwane that is not. The findings of this study reveal that most households are in the pre-contemplation phase of change, and that there are no significant differences in proportion of households in each stage of change between the two cities. This study is of importance to social marketers and municipality managers in the sense that it recommends actionable strategies to facilitate progress from one stage of change to another.
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- Authors: Issock, Paul Blaise Issock , Mpinganjira, Mercy , Roberts-Lombard, Mornay
- Date: 2019
- Subjects: Social marketing , Household waste separation , Stages of change
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/402413 , uj:33674 , Citation: Issock, P.B.I., Mpinganjira, M. & Roberts-Lombard, M. 2019. An application of stages of change to the household waste separation programs in South Africa : a practical guide for social marketing.
- Description: Abstract: To preserve the environment and prevent the landfills from getting full, South African households are urged to separate their domestic waste before disposal. Drawing from the transtheoretical model behaviour of change, the purpose of this study is to identify and understand the stages of change that best describe the level of engagement in domestic waste in South Africa. A survey questionnaire was administered to collect data from 350 households residing in the city of Johannesburg that is currently implementing a mandatory recycling program and 349 households from the city of Tshwane that is not. The findings of this study reveal that most households are in the pre-contemplation phase of change, and that there are no significant differences in proportion of households in each stage of change between the two cities. This study is of importance to social marketers and municipality managers in the sense that it recommends actionable strategies to facilitate progress from one stage of change to another.
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Measuring adolescent influence tactics with parents in family vacation decisions : a comparable scale across 19 societies
- Su, Che-Jen, Liao, Hsin-Hsing, Lorgnier, Nicolas, Yen, Wen-Shen, Bouchet, Patrick, Hirooka, Yuichi, Jallouli, Rim, Roberts-Lombard, Mornay, Lan, Yi-Fang
- Authors: Su, Che-Jen , Liao, Hsin-Hsing , Lorgnier, Nicolas , Yen, Wen-Shen , Bouchet, Patrick , Hirooka, Yuichi , Jallouli, Rim , Roberts-Lombard, Mornay , Lan, Yi-Fang
- Date: 2019
- Subjects: Adolescent influence tactics, The Commonwealth Research Program, Family vacation decisions,
- Type: Article
- Identifier: http://hdl.handle.net/10210/396428 , uj:32914 , Citation : Su, C. et al. 2019. Measuring adolescent influence tactics with parents in family vacation decisions : a comparable scale across 19 societies , 10.1177/2158244019835950
- Description: Abstract : Exhibiting evidence of the applicability of scales developed in one society to other societies is a critical issue in establishing the general models of consumer behavior. This study investigates the measurement model of adolescent influence tactics with their parents in family vacation decision making in 19 societies. By conducting a series of exploratory and confirmatory factor analyses, adolescent influence behavior emerges in a refined and validated model of four subscales indicating its construct equivalence across societies. Procrustes rotation assessing the similarity of each society’s factor structure reveals a substantial degree of metric equivalence. Moreover, the original measures of influence tactics were relatively free from cross- cultural response bias, achieving the necessary degree of scalar equivalence. Our findings not only furnish future empirical research with cross-societal evidence of the generalized model of measuring adolescent influence behaviors but also highlight the participative role that adolescents play in family vacation decisions.
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- Authors: Su, Che-Jen , Liao, Hsin-Hsing , Lorgnier, Nicolas , Yen, Wen-Shen , Bouchet, Patrick , Hirooka, Yuichi , Jallouli, Rim , Roberts-Lombard, Mornay , Lan, Yi-Fang
- Date: 2019
- Subjects: Adolescent influence tactics, The Commonwealth Research Program, Family vacation decisions,
- Type: Article
- Identifier: http://hdl.handle.net/10210/396428 , uj:32914 , Citation : Su, C. et al. 2019. Measuring adolescent influence tactics with parents in family vacation decisions : a comparable scale across 19 societies , 10.1177/2158244019835950
- Description: Abstract : Exhibiting evidence of the applicability of scales developed in one society to other societies is a critical issue in establishing the general models of consumer behavior. This study investigates the measurement model of adolescent influence tactics with their parents in family vacation decision making in 19 societies. By conducting a series of exploratory and confirmatory factor analyses, adolescent influence behavior emerges in a refined and validated model of four subscales indicating its construct equivalence across societies. Procrustes rotation assessing the similarity of each society’s factor structure reveals a substantial degree of metric equivalence. Moreover, the original measures of influence tactics were relatively free from cross- cultural response bias, achieving the necessary degree of scalar equivalence. Our findings not only furnish future empirical research with cross-societal evidence of the generalized model of measuring adolescent influence behaviors but also highlight the participative role that adolescents play in family vacation decisions.
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