ABSA'S implementation of mobile banking as a value-added mobile business offering
- Authors: Muir, Clarissa
- Date: 2008-06-13T09:34:19Z
- Subjects: ABSA Bank , Mobile communication systems , Mobile banks and banking , Customer services
- Type: Thesis
- Identifier: uj:2791 , http://hdl.handle.net/10210/622
- Description: A new economic order has developed that is referred to as the New Economy and has brought about a shift in focus from manufactured goods and services to an economy that places emphasis on knowledge and the application thereof within a specific context (Leung, 2002). Furthermore, this economy places emphasis on the saliency of information and how it can be used as a competitive and commercial tool. The New Economy is characterised by a unique consumer that functions within it called the New Consumer and this individual functions as a ubiquitous entity that is always on as this individual uses mobile devices that enables them to conduct business and communicate anywhere and at any time. The New Consumer is characterised by being individualistic, involved, independent and informed but also suffers from scarcities such as time, attention and trust. In view hereof, value has become a pivotal matter that all organisations should place emphasis on when delivering products and services to this consumer. Furthermore, Information and Communication Technologies (ICTs) has brought about a technological revolution in the New Economy and has changed the way in which the consumer works and conducts business. Mobile devices form an important component of the New Economy as it also offers organisations the opportunity to adopt new business models, using wireless technology, that enable mobile business (m-business) solutions. M-business refers to the purchasing of information, goods and services via a mobile device (Anon., 2000c) and organisations offering m-business in the New Economy are enabled to offer the advantages such as delivering just the right information, to just the right people at just the right time which means that convenient and personalised location-based information can be delivered to the individual. One industry that has adopted the m-business solution, as a value-added service, is the banking industry and various banks are offering the mobile financial solution to consumers meaning that they can access their accounts, pay their bills and make transfers using a mobile device. As many banks have adopted m-banking, as a value-added m-business offering, a credible source that elaborates on the implementation of m-banking and the industry requirements pertaining to the implementation process is Mobey Forum who has published the Mobey Forum White Paper (Anon., 2004p) that explains the implementation requirements of mobile financial services such as customer proposition, business priorities, technical issues and implementation issues. This study focuses on the industry requirements of m-banking, as set out by the Mobey Forum White Paper (Anon., 2004p). Absa, a South African bank, has been utilised as a one-shot case study todetermine how the industry requirements of mobile banking, as a value-added m-business offering, is implemented by the bank. , Ms. Andrea Crystal,
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- Authors: Muir, Clarissa
- Date: 2008-06-13T09:34:19Z
- Subjects: ABSA Bank , Mobile communication systems , Mobile banks and banking , Customer services
- Type: Thesis
- Identifier: uj:2791 , http://hdl.handle.net/10210/622
- Description: A new economic order has developed that is referred to as the New Economy and has brought about a shift in focus from manufactured goods and services to an economy that places emphasis on knowledge and the application thereof within a specific context (Leung, 2002). Furthermore, this economy places emphasis on the saliency of information and how it can be used as a competitive and commercial tool. The New Economy is characterised by a unique consumer that functions within it called the New Consumer and this individual functions as a ubiquitous entity that is always on as this individual uses mobile devices that enables them to conduct business and communicate anywhere and at any time. The New Consumer is characterised by being individualistic, involved, independent and informed but also suffers from scarcities such as time, attention and trust. In view hereof, value has become a pivotal matter that all organisations should place emphasis on when delivering products and services to this consumer. Furthermore, Information and Communication Technologies (ICTs) has brought about a technological revolution in the New Economy and has changed the way in which the consumer works and conducts business. Mobile devices form an important component of the New Economy as it also offers organisations the opportunity to adopt new business models, using wireless technology, that enable mobile business (m-business) solutions. M-business refers to the purchasing of information, goods and services via a mobile device (Anon., 2000c) and organisations offering m-business in the New Economy are enabled to offer the advantages such as delivering just the right information, to just the right people at just the right time which means that convenient and personalised location-based information can be delivered to the individual. One industry that has adopted the m-business solution, as a value-added service, is the banking industry and various banks are offering the mobile financial solution to consumers meaning that they can access their accounts, pay their bills and make transfers using a mobile device. As many banks have adopted m-banking, as a value-added m-business offering, a credible source that elaborates on the implementation of m-banking and the industry requirements pertaining to the implementation process is Mobey Forum who has published the Mobey Forum White Paper (Anon., 2004p) that explains the implementation requirements of mobile financial services such as customer proposition, business priorities, technical issues and implementation issues. This study focuses on the industry requirements of m-banking, as set out by the Mobey Forum White Paper (Anon., 2004p). Absa, a South African bank, has been utilised as a one-shot case study todetermine how the industry requirements of mobile banking, as a value-added m-business offering, is implemented by the bank. , Ms. Andrea Crystal,
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Art or dark art? moral failure and ethical obligation in South African public relations practice
- Verwey, Sonja, Muir, Clarissa
- Authors: Verwey, Sonja , Muir, Clarissa
- Date: 2018
- Subjects: Public relations , Ethics , Moral framework
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/290206 , uj:31501 , Citation: Verwey, S. & Muir, C. 2018. Art or dark art? moral failure and ethical obligation in South African public relations practice. Communitas 2018 23: 1-17, DOI: https://dx.doi.org/10.18820/24150525/Comm.v23.1.
- Description: Abstract: Ethical failures are not just philosophical problems, but also economic problems that hold significant social and political consequences for the social and communal contexts in which these are enacted. Recent ethical scandals such as Bell Pottinger and Cambridge Analytica have reawakened public debate on ethical standards in professional practice. While some research on PR roles has been conducted in the South African context since 2002, there are no formally documented studies regarding the moral philosophy and ethics of PR practice in South Africa. This article seeks to determine how South African PR practitioners respond to their ethical obligations. Research findings confirm that partisan values still dominate and that contexts of practice do not facilitate ethical practice by meeting ethical obligations through ethics of care and communality. The findings seem to indicate that the roots of ethical failures in the industry run deep. South African PR practice will continue to be regarded as a “dark art” unless it can free itself of moral constraints inherent to the reflexive modernist PR practices and assumptions that prevail. To facilitate a transition away from compliance to codes of conduct towards greater moral accountability, moral character in role enactment must be engaged with on a more profound level.
- Full Text:
- Authors: Verwey, Sonja , Muir, Clarissa
- Date: 2018
- Subjects: Public relations , Ethics , Moral framework
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/290206 , uj:31501 , Citation: Verwey, S. & Muir, C. 2018. Art or dark art? moral failure and ethical obligation in South African public relations practice. Communitas 2018 23: 1-17, DOI: https://dx.doi.org/10.18820/24150525/Comm.v23.1.
- Description: Abstract: Ethical failures are not just philosophical problems, but also economic problems that hold significant social and political consequences for the social and communal contexts in which these are enacted. Recent ethical scandals such as Bell Pottinger and Cambridge Analytica have reawakened public debate on ethical standards in professional practice. While some research on PR roles has been conducted in the South African context since 2002, there are no formally documented studies regarding the moral philosophy and ethics of PR practice in South Africa. This article seeks to determine how South African PR practitioners respond to their ethical obligations. Research findings confirm that partisan values still dominate and that contexts of practice do not facilitate ethical practice by meeting ethical obligations through ethics of care and communality. The findings seem to indicate that the roots of ethical failures in the industry run deep. South African PR practice will continue to be regarded as a “dark art” unless it can free itself of moral constraints inherent to the reflexive modernist PR practices and assumptions that prevail. To facilitate a transition away from compliance to codes of conduct towards greater moral accountability, moral character in role enactment must be engaged with on a more profound level.
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