Attitude and behavioral intention towards internet banking adoption of generation Y customers – an emerging market perspective
- Bingwa, Siphamandla, Roberts-Lombard, M., Jaiyeoba, Olumide
- Authors: Bingwa, Siphamandla , Roberts-Lombard, M. , Jaiyeoba, Olumide
- Date: 2018
- Subjects: Perceived usefulness , Perceived web-based privacy , Attitude
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/270512 , uj:28755 , Citation: Bingwa, S., Roberts-Lombard, M. & Jaiyeoba, O. 2018. Attitude and behavioral intention towards internet banking adoption of generation Y customers – an emerging market perspective.
- Description: Abstract: The study investigates the extent to which perceived usefulness and perceived web-based privacy influences the attitude and behavioral intention towards internet banking adoption of Generation Y customers an emerging market...
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- Authors: Bingwa, Siphamandla , Roberts-Lombard, M. , Jaiyeoba, Olumide
- Date: 2018
- Subjects: Perceived usefulness , Perceived web-based privacy , Attitude
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/270512 , uj:28755 , Citation: Bingwa, S., Roberts-Lombard, M. & Jaiyeoba, O. 2018. Attitude and behavioral intention towards internet banking adoption of generation Y customers – an emerging market perspective.
- Description: Abstract: The study investigates the extent to which perceived usefulness and perceived web-based privacy influences the attitude and behavioral intention towards internet banking adoption of Generation Y customers an emerging market...
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Black Friday rituals, customer perceived value and loyalty among young adult customers in South Africa: A Stimulus-Organism-Response perspective
- Svotwa, Tendai Douglas, Roberts-Lombard, Mornay, Jaiyeoba, Olumide
- Authors: Svotwa, Tendai Douglas , Roberts-Lombard, Mornay , Jaiyeoba, Olumide
- Date: 2020
- Subjects: Black Friday , Young adults , Customer-perceived value
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/430754 , uj:37141 , DOI: https://doi.org/10.1080/23311975.2020.1793523 , Citation: Tendai Douglas Svotwa , Mornay Roberts-Lombard & Olumide Jaiyeoba | (2020) Black Friday rituals, customer perceived value and loyalty among young adult customers in South Africa: A Stimulus-Organism-Response perspective, Cogent Business & Management, 7:1, 1793523
- Description: Abstract: The study explores the nexus of relationship between Black Friday rituals, customer value and customer loyalty among young adult customers in South Africa. A descriptive research design was followed and data were collected from 400 young adult customers aged 18–35 in the Gauteng province of South Africa through selfadministered questionnaires. Furthermore, the measurement and structural models were assessed using Amos 23.0. Relational capital and social influence significantly and positively influence customer-perceived value, while customer-perceived value significantly and positively influences the customer loyalty of young adult customers towards Black Friday rituals. The testing of the proposed model validates the relationships that are hypothesised between the independent variables (cognitive capital, relational capital, social identification, social influence, social convenience), customer-perceived value and customer loyalty of young adult customers. The findings assist retailers in understanding how relational capital and social influence...
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- Authors: Svotwa, Tendai Douglas , Roberts-Lombard, Mornay , Jaiyeoba, Olumide
- Date: 2020
- Subjects: Black Friday , Young adults , Customer-perceived value
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/430754 , uj:37141 , DOI: https://doi.org/10.1080/23311975.2020.1793523 , Citation: Tendai Douglas Svotwa , Mornay Roberts-Lombard & Olumide Jaiyeoba | (2020) Black Friday rituals, customer perceived value and loyalty among young adult customers in South Africa: A Stimulus-Organism-Response perspective, Cogent Business & Management, 7:1, 1793523
- Description: Abstract: The study explores the nexus of relationship between Black Friday rituals, customer value and customer loyalty among young adult customers in South Africa. A descriptive research design was followed and data were collected from 400 young adult customers aged 18–35 in the Gauteng province of South Africa through selfadministered questionnaires. Furthermore, the measurement and structural models were assessed using Amos 23.0. Relational capital and social influence significantly and positively influence customer-perceived value, while customer-perceived value significantly and positively influences the customer loyalty of young adult customers towards Black Friday rituals. The testing of the proposed model validates the relationships that are hypothesised between the independent variables (cognitive capital, relational capital, social identification, social influence, social convenience), customer-perceived value and customer loyalty of young adult customers. The findings assist retailers in understanding how relational capital and social influence...
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Predicting entrepreneurial intentions from entrepreneurial self‐efficacy and entrepreneurs’ personal characteristics : a Botswana perspective
- Svotwa, Douglas, Roberts‐Lombard, Mornay, Jaiyeoba, Olumide
- Authors: Svotwa, Douglas , Roberts‐Lombard, Mornay , Jaiyeoba, Olumide
- Date: 2019
- Subjects: Entrepreneurial intention , Iocus of control , Self‐confidence
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/404286 , uj:33898 , Citation: Svotwa, D., Roberts‐Lombard, M. & Jaiyeoba, O. 2019. Predicting entrepreneurial intentions from entrepreneurial self‐efficacy and entrepreneurs’ personal characteristics : a Botswana perspective.
- Description: Abstract: Research has shown that the promotion of entrepreneurship in tertiary institutions is now viewed as a seedbed of innovation, employment creation and economic growth. In order to extend the literature on entrepreneurial intentions, this study focuses on the exploration of the nexus of relationship between entrepreneurial intention and entrepreneurs’ personal characteristics in the context of the need for achievement, locus of control, selfconfidence, and risk‐taking propensity among Batswana youth. This study was underpinned by the Theory of Planned Behaviour and the Social Cognitive Career Theory, based on a descriptive and explanatory research design among the sampled 520 tertiary students with 500 questionnaires fully complete and returned for further statistical analysis. The major findings of the study indicated that entrepreneurial self ‐efficacy is significantly and positively associated with entrepreneurial intentions; the need for achievement is significantly and positively associated with entrepreneurial intentions, while locus of control and risk‐taking propensity are significantly and positively associated with entrepreneurial intentions. This study had limitations to the extent that it only focused on university students (education sector), whose recommendations may not be generalised to other sectors of the economy. However, the paper offers practical and managerial implications for Botswana policy‐makers by providing a strategic direction and environment that will help facilitate youth empowerment and resourcefulness in an era of environmental munificence and entrepreneurial orientation.
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- Authors: Svotwa, Douglas , Roberts‐Lombard, Mornay , Jaiyeoba, Olumide
- Date: 2019
- Subjects: Entrepreneurial intention , Iocus of control , Self‐confidence
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/404286 , uj:33898 , Citation: Svotwa, D., Roberts‐Lombard, M. & Jaiyeoba, O. 2019. Predicting entrepreneurial intentions from entrepreneurial self‐efficacy and entrepreneurs’ personal characteristics : a Botswana perspective.
- Description: Abstract: Research has shown that the promotion of entrepreneurship in tertiary institutions is now viewed as a seedbed of innovation, employment creation and economic growth. In order to extend the literature on entrepreneurial intentions, this study focuses on the exploration of the nexus of relationship between entrepreneurial intention and entrepreneurs’ personal characteristics in the context of the need for achievement, locus of control, selfconfidence, and risk‐taking propensity among Batswana youth. This study was underpinned by the Theory of Planned Behaviour and the Social Cognitive Career Theory, based on a descriptive and explanatory research design among the sampled 520 tertiary students with 500 questionnaires fully complete and returned for further statistical analysis. The major findings of the study indicated that entrepreneurial self ‐efficacy is significantly and positively associated with entrepreneurial intentions; the need for achievement is significantly and positively associated with entrepreneurial intentions, while locus of control and risk‐taking propensity are significantly and positively associated with entrepreneurial intentions. This study had limitations to the extent that it only focused on university students (education sector), whose recommendations may not be generalised to other sectors of the economy. However, the paper offers practical and managerial implications for Botswana policy‐makers by providing a strategic direction and environment that will help facilitate youth empowerment and resourcefulness in an era of environmental munificence and entrepreneurial orientation.
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Social media usage amongst generation y in South Africa – does gender matter?
- Mayiya, S., Roberts-Lombard, M., Jaiyeoba, Olumide
- Authors: Mayiya, S. , Roberts-Lombard, M. , Jaiyeoba, Olumide
- Date: 2017
- Subjects: Social Media , Social media usage , Behaviour
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/254886 , uj:26699 , Citation: Mayiya, S., Roberts-Lombard, M. & Jaiyeoba, O. 2017. Social media usage amongst generation y in South Africa – does gender matter?
- Description: Abstract: Social media has become one of the most popular tools for social interaction, and has transformed how individuals socialise, seek and share information with each other. Despite the widespread usage of social media in South Africa, there is a lack of empirical research studies that crystallise the differences in usage of social media by men and women, and of the relationship between social media usage and behaviour. The purpose of the study was to establish the differences between how men and women use social media and if there are any differences in their behaviour on social platforms. The sample consisted of 1 176 individuals who have used a social media account within the last six months, and interviews were conducted via a self-administered questionnaire. The results indicate that most of the respondents had been on their preferred social media platform for five years or more, are of Generation Y, have a university degree, and were single and living alone. The results demonstrate that there are no statistically significant differences in the usage and behaviour of social media networking sites of men and women. Marketers therefore need to invest in developing and maintaining a presence on social media if they want to develop a loyal following amongst Generation Y. Social media can therefore be leveraged by marketers to disseminate information about new products or products that existing customers had not considered buying at the time of social media interaction.
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- Authors: Mayiya, S. , Roberts-Lombard, M. , Jaiyeoba, Olumide
- Date: 2017
- Subjects: Social Media , Social media usage , Behaviour
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/254886 , uj:26699 , Citation: Mayiya, S., Roberts-Lombard, M. & Jaiyeoba, O. 2017. Social media usage amongst generation y in South Africa – does gender matter?
- Description: Abstract: Social media has become one of the most popular tools for social interaction, and has transformed how individuals socialise, seek and share information with each other. Despite the widespread usage of social media in South Africa, there is a lack of empirical research studies that crystallise the differences in usage of social media by men and women, and of the relationship between social media usage and behaviour. The purpose of the study was to establish the differences between how men and women use social media and if there are any differences in their behaviour on social platforms. The sample consisted of 1 176 individuals who have used a social media account within the last six months, and interviews were conducted via a self-administered questionnaire. The results indicate that most of the respondents had been on their preferred social media platform for five years or more, are of Generation Y, have a university degree, and were single and living alone. The results demonstrate that there are no statistically significant differences in the usage and behaviour of social media networking sites of men and women. Marketers therefore need to invest in developing and maintaining a presence on social media if they want to develop a loyal following amongst Generation Y. Social media can therefore be leveraged by marketers to disseminate information about new products or products that existing customers had not considered buying at the time of social media interaction.
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