Die kontekstualisering van entrepreneurskap
- Authors: Crous, Frederik
- Date: 2009-08-18T06:00:02Z
- Subjects: Entrepreneurship
- Type: Thesis
- Identifier: uj:8619 , http://hdl.handle.net/10210/2958
- Description: D.Econ.
- Full Text:
- Authors: Crous, Frederik
- Date: 2009-08-18T06:00:02Z
- Subjects: Entrepreneurship
- Type: Thesis
- Identifier: uj:8619 , http://hdl.handle.net/10210/2958
- Description: D.Econ.
- Full Text:
Kognitiewe oriëntasie as determinant van verbruikerbesluitneming
- Authors: Crous, Frederik
- Date: 2014-02-05
- Subjects: Consumer behavior , Consumers - Attitudes
- Type: Thesis
- Identifier: http://ujcontent.uj.ac.za8080/10210/372593 , uj:3669 , http://hdl.handle.net/10210/9053
- Description: M.Comm. (Investment Management) , It was postulated that the aim of consumer psychology as a science is to create constructs which can serve as a framework according to which consumer behaviour can be explained, predicted and influenced. The consumer decision-making process approach proves to be the most comprehensive and integrated approach to explain and predict consumer behaviour in terms of the individualised consumer. A fundamental problem, however, is that, as a result of their complexity and cognitive substructure, the models which have been designed to express this approach cannot easily be verified in practice. It was indicated that the model designed by Overton (1981) provides a way out of this dilemma. On the one hand the model relates well to existing consumer decision-making models, and on the other hand it is extremely useful from the viewpoint of the marketer, since consumers can be segmented according to two scales resulting from 'the model in terms of their cognitive orientation towards prcxiJct purchasing in general. The two scales were defined operationally as a rational and social consumer orientation respectively. The aim of this study was to obtain more information about cognitive consumer orientation. Contently, the study also aimed to promote scientific unity by integrating cognitive consumer orientation theoretically with field dependence and field independence, to provide a broader classification system from which new hypotheses could be derived. It was shOW1 that field independence and a rational consumer orientation both point to autonomous and cognitive-analytical functioning. A social-interpersonal disposition, on the other hand, underlies both field dependence and a social consumer orientation. Hierarchically, the constructs were set out with field dependence and field independence as the two general constructs, and the social and rational consumer orientations as the two consumer-specific constructs. The theoretical implications which the broader classification system has for cognitive consumer orientation were spelled out; amongst others, that it indicates that "field independent" could be substituted for the troublesome term "rational" . It was also shown what implications research of field dependence and field independence with regard to certain biographical correlates has for cognitive consumer orientation in terms of certain existing market segments. scenarios for certain demographic and socia-economic market segments, as well as for the so-called black and white consumer markets, were outlined. Recently it was found that field dependence does not occupy a bipolar position with regard to field independence in a•unitary construct, as has been traditionally accepted, but that the two are independent constructs. Consequently, the empirical study could be conducted more narrowly than the literature study to which it refers. Cognitive consumer orientation was also only tested in terms of cross-Cultural and gender differences…
- Full Text:
- Authors: Crous, Frederik
- Date: 2014-02-05
- Subjects: Consumer behavior , Consumers - Attitudes
- Type: Thesis
- Identifier: http://ujcontent.uj.ac.za8080/10210/372593 , uj:3669 , http://hdl.handle.net/10210/9053
- Description: M.Comm. (Investment Management) , It was postulated that the aim of consumer psychology as a science is to create constructs which can serve as a framework according to which consumer behaviour can be explained, predicted and influenced. The consumer decision-making process approach proves to be the most comprehensive and integrated approach to explain and predict consumer behaviour in terms of the individualised consumer. A fundamental problem, however, is that, as a result of their complexity and cognitive substructure, the models which have been designed to express this approach cannot easily be verified in practice. It was indicated that the model designed by Overton (1981) provides a way out of this dilemma. On the one hand the model relates well to existing consumer decision-making models, and on the other hand it is extremely useful from the viewpoint of the marketer, since consumers can be segmented according to two scales resulting from 'the model in terms of their cognitive orientation towards prcxiJct purchasing in general. The two scales were defined operationally as a rational and social consumer orientation respectively. The aim of this study was to obtain more information about cognitive consumer orientation. Contently, the study also aimed to promote scientific unity by integrating cognitive consumer orientation theoretically with field dependence and field independence, to provide a broader classification system from which new hypotheses could be derived. It was shOW1 that field independence and a rational consumer orientation both point to autonomous and cognitive-analytical functioning. A social-interpersonal disposition, on the other hand, underlies both field dependence and a social consumer orientation. Hierarchically, the constructs were set out with field dependence and field independence as the two general constructs, and the social and rational consumer orientations as the two consumer-specific constructs. The theoretical implications which the broader classification system has for cognitive consumer orientation were spelled out; amongst others, that it indicates that "field independent" could be substituted for the troublesome term "rational" . It was also shown what implications research of field dependence and field independence with regard to certain biographical correlates has for cognitive consumer orientation in terms of certain existing market segments. scenarios for certain demographic and socia-economic market segments, as well as for the so-called black and white consumer markets, were outlined. Recently it was found that field dependence does not occupy a bipolar position with regard to field independence in a•unitary construct, as has been traditionally accepted, but that the two are independent constructs. Consequently, the empirical study could be conducted more narrowly than the literature study to which it refers. Cognitive consumer orientation was also only tested in terms of cross-Cultural and gender differences…
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Indeterminateness in industrial and organisational psychological research: A root metaphor analysis
- Authors: Crous, Frederik
- Date: 2019
- Subjects: precision/imprecision , world hypothesis , cognitive pathway
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/404953 , uj:33983 , Citation: Crous, F. 2019: Indeterminateness in industrial and organisational psychological research: A root metaphor analysis. SA Journal of Industrial Psychology/SA Tydskrif vir Bedryfsielkunde, 45(0), a1756. DOI: https://doi. org/10.4102/sajip.v45i01756
- Description: Abstract : Problematisation: Efendic and Van Zyl (2019) attribute the so-called replication crisis in psychological research and industrial and organisational (I/O) psychological research in particular to a series of systemic issues. Be that as it may, their opinion does not consider the worldview/world hypothesis/world theory/paradigm with its distinct, underlying logic/ cognitive pathway and root metaphor in which the replication crisis is embedded. Implications: By considering the worldview in which they operate, researchers and practitioners may come to understand the basis of the reproducibility and replicability challenge in psychological research. By ignoring it, those researchers and practitioners may become increasingly frustrated with their research efforts. By understanding it, they should appreciate and value Efendic and Van Zyl’s (2019) recommended strategies. Purpose: The purpose of this rebuttal in the form of an opinion paper is not to provide an opposing argument or dispute but rather to offer an extension to, or refinement of, these authors’ opinion. This effort is initiated by the following question: what is the problem of indeterminateness (suggested by the replication crisis), which is endemic to the dominant I/O psychological research paradigm? By going beyond the systemic issues identified by Efendic and Van Zyl, this problem is addressed on a worldview level. Recommendation: In view of the evidence provided, it is concluded that – contrary to belief – psychologists employ a formistic, rather than a mechanistic, root metaphor or logic. As imprecision is an inherent weakness of formism, psychologists who research and practise from this worldview have no choice but to adhere to the recommendations or strategies proposed by Efendic and Van Zyl. In doing so, however, they will not be able to completely do away with the problem of indeterminateness in I/O psychology, but these authors’ recommended strategies will provide them with the means for dealing with this weakness inherent in their research paradigm in a responsible manner.
- Full Text:
- Authors: Crous, Frederik
- Date: 2019
- Subjects: precision/imprecision , world hypothesis , cognitive pathway
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/404953 , uj:33983 , Citation: Crous, F. 2019: Indeterminateness in industrial and organisational psychological research: A root metaphor analysis. SA Journal of Industrial Psychology/SA Tydskrif vir Bedryfsielkunde, 45(0), a1756. DOI: https://doi. org/10.4102/sajip.v45i01756
- Description: Abstract : Problematisation: Efendic and Van Zyl (2019) attribute the so-called replication crisis in psychological research and industrial and organisational (I/O) psychological research in particular to a series of systemic issues. Be that as it may, their opinion does not consider the worldview/world hypothesis/world theory/paradigm with its distinct, underlying logic/ cognitive pathway and root metaphor in which the replication crisis is embedded. Implications: By considering the worldview in which they operate, researchers and practitioners may come to understand the basis of the reproducibility and replicability challenge in psychological research. By ignoring it, those researchers and practitioners may become increasingly frustrated with their research efforts. By understanding it, they should appreciate and value Efendic and Van Zyl’s (2019) recommended strategies. Purpose: The purpose of this rebuttal in the form of an opinion paper is not to provide an opposing argument or dispute but rather to offer an extension to, or refinement of, these authors’ opinion. This effort is initiated by the following question: what is the problem of indeterminateness (suggested by the replication crisis), which is endemic to the dominant I/O psychological research paradigm? By going beyond the systemic issues identified by Efendic and Van Zyl, this problem is addressed on a worldview level. Recommendation: In view of the evidence provided, it is concluded that – contrary to belief – psychologists employ a formistic, rather than a mechanistic, root metaphor or logic. As imprecision is an inherent weakness of formism, psychologists who research and practise from this worldview have no choice but to adhere to the recommendations or strategies proposed by Efendic and Van Zyl. In doing so, however, they will not be able to completely do away with the problem of indeterminateness in I/O psychology, but these authors’ recommended strategies will provide them with the means for dealing with this weakness inherent in their research paradigm in a responsible manner.
- Full Text:
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