The glass ceiling phenomenon in the South African hospitality industry
- Authors: Mwashita, Tinaye Z.H.
- Date: 2019
- Subjects: Glass ceiling (Employment discrimination) - South Africa , Women executives - South Africa , Discrimination in employment - South Africa , Success in business - South Africa , Women - Employment - South Africa , Hospitality industry - South Africa
- Language: English
- Type: Masters (Thesis)
- Identifier: http://hdl.handle.net/10210/430829 , uj:37151
- Description: Abstract: The term ‘glass ceiling’ is used to describe the abstract factors that affect women’s career progression. The literature review examines the factors purported to constitute the ‘glass ceiling’ phenomenon. Since the 1950s, the number of women in the workplace has increased substantially on a worldwide basis, and the role of women in society, and in the workplace, has therefore changed, with it still continuing to evolve. Women are no longer viewed as being only homemakers and caregivers. Having claimed their rightful space in the workplace, they have, over the years, had to exert every effort to achieve equality and parity within the workplace. As yet, only a limited amount of scholarly work has been undertaken in the South African hospitality industry, so that the underlying aim of the current study was to add to the existing body of knowledge on the glass ceiling phenomenon. The study was, therefore, located within the South African hospitality industry, with a particular focus on four hotel groups’ hotels in Gauteng, where the primary aim was to investigate different perspectives on the glass ceiling phenomenon in the aforementioned context. The objectives of the study were to establish whether or not the glass ceiling exists in the South African hospitality industry, and whether it is a result of either intrinsic or extrinsic factors. The researcher adopted a mixed-methods approach, with the primary data required being obtained by means of the administration of a questionnaire survey, as well as through interviews that were conducted with the key informants. The study population comprised of individuals in lower to senior management positions, this included line managers, middle managers and senior/departmental managers. The sample for the questionnaire respondents was arrived at through the use of snowballing - a non-probability sampling method, the sample comprised of lower to senior management personnel and the sample size (n) was 150. .. , M.A. (Tourism & Hospitality)
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- Authors: Mwashita, Tinaye Z.H.
- Date: 2019
- Subjects: Glass ceiling (Employment discrimination) - South Africa , Women executives - South Africa , Discrimination in employment - South Africa , Success in business - South Africa , Women - Employment - South Africa , Hospitality industry - South Africa
- Language: English
- Type: Masters (Thesis)
- Identifier: http://hdl.handle.net/10210/430829 , uj:37151
- Description: Abstract: The term ‘glass ceiling’ is used to describe the abstract factors that affect women’s career progression. The literature review examines the factors purported to constitute the ‘glass ceiling’ phenomenon. Since the 1950s, the number of women in the workplace has increased substantially on a worldwide basis, and the role of women in society, and in the workplace, has therefore changed, with it still continuing to evolve. Women are no longer viewed as being only homemakers and caregivers. Having claimed their rightful space in the workplace, they have, over the years, had to exert every effort to achieve equality and parity within the workplace. As yet, only a limited amount of scholarly work has been undertaken in the South African hospitality industry, so that the underlying aim of the current study was to add to the existing body of knowledge on the glass ceiling phenomenon. The study was, therefore, located within the South African hospitality industry, with a particular focus on four hotel groups’ hotels in Gauteng, where the primary aim was to investigate different perspectives on the glass ceiling phenomenon in the aforementioned context. The objectives of the study were to establish whether or not the glass ceiling exists in the South African hospitality industry, and whether it is a result of either intrinsic or extrinsic factors. The researcher adopted a mixed-methods approach, with the primary data required being obtained by means of the administration of a questionnaire survey, as well as through interviews that were conducted with the key informants. The study population comprised of individuals in lower to senior management positions, this included line managers, middle managers and senior/departmental managers. The sample for the questionnaire respondents was arrived at through the use of snowballing - a non-probability sampling method, the sample comprised of lower to senior management personnel and the sample size (n) was 150. .. , M.A. (Tourism & Hospitality)
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The use of social media big data within South African hotels and lodges
- Authors: Gutfreund, Sebastian
- Date: 2019
- Subjects: Management - Data processing , Hospitality industry - Customer services , Online social networks , Data mining , Big data
- Language: English
- Type: Masters (Thesis)
- Identifier: http://hdl.handle.net/10210/421222 , uj:35895
- Description: Abstract: Big data is a revolutionary and disruptive technology that is used to identify behavioural patterns and track customer preferences. It has several advantages for the hospitality industry, where customer loyalty is integral for brand performance. However, big data is greatly underutilised. Therefore, a study was conducted to look at the use of social media big data within South African hotels and lodges The aim of this study was to focus on the general understanding of big data and the link it shares with social media. There was a further focus on the analytical tools that hotels and lodges make use of, as well as the benefits and challenges which social media big data elucidates for these sectors. This information provides an overall image of how South African hotels and lodges are wielding this technology, giving a future viewpoint on the progression and improvements that need to be undertaken. A comparison concerning the key similarities and differences between the lodge and hotel sector was also provided. This gave an overall picture on how South African hotels and lodges are using this technology, thus giving a future outlook on the progression and improvements that need to be taken into consideration. In order to fully grasp and appreciate big data, a literature review was provided in order to understand the relationship big data has with social media, and the impact it has within the hospitality industry, playing closer attention to hotels and lodges. The methodological approach of the study focused on the qualitative research method, where ten participants in total were interviewed - five being marketing managers in hotels and five marketing managers in lodges. The key findings of the study revealed that the South African hospitality industry is presently only at the genesis when it comes to the use of social media big data. This was revealed through the marketing manager’s generic understanding of the phenomenon. Furthermore, the data predominantly illustrated that only basic analytical tools were used, which indicates that there is a shortage of internal specialists who are capable of handling more advanced tools to further their findings. However, the benefits established were primarily related to the identification of behavioural patterns and preferences of both future and current customers, as well as the marketability of certain promotions that are placed on various platforms. In summary, the data is essentially used to enhance the guests experience through targeting their likes and dislikes. The primary challenges within both sectors of the industry emphasised areas such as education and training, the lack of advanced technology, and the security and privacy concerns pertaining to guest data. .. , M.Com. (Tourism and Hospitality Management)
- Full Text:
- Authors: Gutfreund, Sebastian
- Date: 2019
- Subjects: Management - Data processing , Hospitality industry - Customer services , Online social networks , Data mining , Big data
- Language: English
- Type: Masters (Thesis)
- Identifier: http://hdl.handle.net/10210/421222 , uj:35895
- Description: Abstract: Big data is a revolutionary and disruptive technology that is used to identify behavioural patterns and track customer preferences. It has several advantages for the hospitality industry, where customer loyalty is integral for brand performance. However, big data is greatly underutilised. Therefore, a study was conducted to look at the use of social media big data within South African hotels and lodges The aim of this study was to focus on the general understanding of big data and the link it shares with social media. There was a further focus on the analytical tools that hotels and lodges make use of, as well as the benefits and challenges which social media big data elucidates for these sectors. This information provides an overall image of how South African hotels and lodges are wielding this technology, giving a future viewpoint on the progression and improvements that need to be undertaken. A comparison concerning the key similarities and differences between the lodge and hotel sector was also provided. This gave an overall picture on how South African hotels and lodges are using this technology, thus giving a future outlook on the progression and improvements that need to be taken into consideration. In order to fully grasp and appreciate big data, a literature review was provided in order to understand the relationship big data has with social media, and the impact it has within the hospitality industry, playing closer attention to hotels and lodges. The methodological approach of the study focused on the qualitative research method, where ten participants in total were interviewed - five being marketing managers in hotels and five marketing managers in lodges. The key findings of the study revealed that the South African hospitality industry is presently only at the genesis when it comes to the use of social media big data. This was revealed through the marketing manager’s generic understanding of the phenomenon. Furthermore, the data predominantly illustrated that only basic analytical tools were used, which indicates that there is a shortage of internal specialists who are capable of handling more advanced tools to further their findings. However, the benefits established were primarily related to the identification of behavioural patterns and preferences of both future and current customers, as well as the marketability of certain promotions that are placed on various platforms. In summary, the data is essentially used to enhance the guests experience through targeting their likes and dislikes. The primary challenges within both sectors of the industry emphasised areas such as education and training, the lack of advanced technology, and the security and privacy concerns pertaining to guest data. .. , M.Com. (Tourism and Hospitality Management)
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