Parental involvement in school marketing
- Authors: Mathye, Annah Khetani
- Date: 2012-09-11
- Subjects: Public relations - Schools - South Africa , School publicity , Advertising - Schools - South Africa , Education - Parent participation - South Africa
- Type: Mini-Dissertation
- Identifier: uj:10028 , http://hdl.handle.net/10210/7418
- Description: M.Ed. , The aims of this study are: To probe parental involvement in the marketing of schools. To gain closer insight into what parental involvement in school marketing is. To gauge the extent in which schools utilize parental involvement in school marketing. To discover prevailing problems encountered in parental involvement in the marketing of schools. To explore ways and means of bringing about a solution to the problem.
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Private sector involvement in school marketing
- Authors: Sefali, Rabotinki Sidwell
- Date: 2014-03-27
- Subjects: Community and school - South Africa , Education - Parent participation , School improvement programs - South Africa , Public relations - Schools - South Africa
- Type: Thesis
- Identifier: uj:4531 , http://hdl.handle.net/10210/9868
- Description: M.Ed. (Educational Management) , Marketing in historically black public secondary schools in Phuthaditjhaba was never used as a management strategy by school principals. However principals ofindependent schools in the same region are using marketing to promote the image of their institutions in order to increase the enrolment of learners. These principals hold discussions with business men who evaluate their school programmes with the purpose of Keeping pace with the external environment. The failure to market the public secondary schools has a negative impact on the image ofthese schools and on the attitude that the community adopts towards them. This attitude compels parents to remove their children from such schools and to relocate them to others where marketing of the institution is a daily process and where a sound relationship with both the private sector and the external community of the institution has been established...
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Recruitment of learners as an aspect of school marketing
- Authors: Litshani, Ndanganeni Florence
- Date: 2012-08-16
- Subjects: Public relations - Schools - South Africa , School publicity , Advertising - Schools , School management and organization - South Africa - Decision making
- Type: Mini-Dissertation
- Identifier: uj:9449 , http://hdl.handle.net/10210/5881
- Description: M.Ed. , The research project hopes to achieve the following: What is the essence of learner recruitment as an aspect of school marketing? Which burning issues exist in the recruitment of learners as perceived by the principals of two secondary schools in Nzhelele West circuit office? How can these burning issues be addressed? The method envisaged in order to research the problem of learner recruitment will now be discussed. Selecting a paradigm. Qualitative research methods will be used in this study so as to allow the researcher to "share" in the understanding and perceptions of others and explore how people structure and give meaning to their daily lives (Stevens, 1993 : 66). In addition, qualitative data are sources of well founded, rich descriptions and "explanations of processes" occurring in local context (Miles & Huberman,1984 :12)
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