Evaluating the service quality within the aftermarket components industry in South Africa
- Authors: Van Coller, Riana
- Date: 2012-09-12
- Subjects: Customer services - Management , Consumer satisfaction , Customer relations , Service industries - Quality control , Service industries - Customer services
- Type: Thesis
- Identifier: http://ujcontent.uj.ac.za8080/10210/382548 , uj:10108 , http://hdl.handle.net/10210/7491
- Description: M.Comm. , Previously the engine components industry relied on being in the game by competing on product availability, product quality and pricing. The cost of not having customer driven strategic plans created certain drawbacks. These include: the use of crisis management (companies being reactive rather than proactive), diverse directions being taken and redundancy, loss of competitive edge and openness to outside influences. Local component manufacturers have to reduce their dependence on OEM manufacturing alone. This means that they will have to move into the after market, locally and overseas, and export more to foreign OEMs and component producers. Those who do not make the transition will have to diversify or close their doors. The result is that South African engine component companies do not only have to adapt to the reality of pricing pressure of intense competition, but also have to adapt to the increased service expectations of customers on all levels. Service quality can be defined as the extent of discrepancy between customers' expectations and their perceptions (Zeithaml, et al, 1990: 19). The question arises whether engine component companies in the current climate are basing their competitive advantage on a customer-orientated culture with an inner driving force. Service quality is an abstract and elusive concept, because it is intangible, heterogeneous and inseparable from production and consumption. In the process of growing towards customer retention and moving away from the initial concept of just providing customer satisfaction through product availability, product quality, basic service and pricing, superior service quality must be obtained. The measurement of perceived service quality within the engine component industry has not received much attention up till now. This dissertation addresses the problem of measuring the current quality of service (in the engine component industry), and provides guidelines on closing existing gaps. The objectives of the study can be summarised as follows: To assess the service expectations of engine component suppliers' customers. To assess customer perceptions of the performance of the engine component suppliers. To assess which customer - orientated strategies are perceived to be employed by engine component suppliers. To assess how engine component suppliers can narrow or eliminate the customerprovider gaps that exist.
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Assessing service quality in business-to-business relationships within the international telecommunications carrier market.
- Authors: Mostert, Konrad Egbert
- Date: 2012-08-20
- Subjects: Service industries - Quality control , Service industries - Customer services , Consumer satisfaction , Telecommunication - Customer services
- Type: Thesis
- Identifier: uj:2764 , http://hdl.handle.net/10210/6205
- Description: M.Comm. , The objectives of this study are : To determine customers' perception of service quality of international telecommunications carrier services delivered by Telkom in the business-tobusiness relationships with carriers in Europe; To establish whether differences in service quality exist among the selected business customers; To identify and examine customers' needs and expectations regarding the service delivery by Telkom; To assess how well Telkom is currently performing relative to specific customer needs and expectations; To determine some of Telkom's strengths and weaknesses
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Service quality in a statutory research organisation
- Authors: Pretorius, C.
- Date: 2014-02-10
- Subjects: Consumer satisfaction - Evaluation , Service industries - Marketing , Service industries - Quality control , Customer services - South Africa - Evaluation
- Type: Thesis
- Identifier: uj:3736 , http://hdl.handle.net/10210/9115
- Description: M.Com. (Business Management) , In the light of the ever increasing competition characterising today's global economy (Dale, 1995: 48) and the drastic changes brought about by the new South Africa, local businesses would have to make a conscious effort to prosper in future. Research organisations accustomed to being subsidised by the state have a particular challenge to face in the new South Africa where all subsidies are being shrunk. The reason for this is political pressure to redirect state spending towards social upliftment programmes. Quality and customer satisfaction are important topics that get attention world-wide. Well managed service organisations have the following common virtues [Kotler & Armstrong, 1991: 610]: • A history of top management commitment to quality; • High standards for service quality are set; • Service performance is well monitored - both their own and that of competitors; • Employees as well as customers are being satisfied. The distinction between service quality and customer satisfaction is that, perceived service quality is a global judgement relating to the superiority of the service, whereas satisfaction is related to a specific transaction [Parasuraman, et al., 1988: 16]. Incidents of satisfaction over time, result in perceptions of service quality. According to Cronin & Taylor [1992: 65] perceived quality may play a bigger role (in comparison with satisfaction) in customer-intimate companies who need to do more than simply meet customers' "minimum requirements". Customer-intimate companies (for example research organisations) continually tailor and shape products and services to fit an increasingly fine definition of the customer [Treacy &Wiersema, 1993: 87]...
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