Marketing culture in public schools : implications for school management
- Authors: Mahamood, Abdul Samed
- Date: 2012-08-14
- Subjects: School publicity , Schools - Marketing , Schools - Public relations , Public schools - South Africa , School management and organization - South Africa - Decision making
- Type: Mini-Dissertation
- Identifier: uj:9194 , http://hdl.handle.net/10210/5645
- Description: M.A. , The purpose of this study is to determine what school marketing entails and furthermore to gauge the perceptions of public school principals on marketing and its implications on school management. Information pertaining to school marketing will be collected, inter alia, through the study of the relevant literature and through interviews with the principals of four schools. Through an analysis of the data collected from the literature study and interviews with the principals, guidelines will be provided on how principals of public schools can both create and maintain a marketing culture through effective management. The research does not propose to undertake any type of comparative international study of marketing in education. While the latter is worth pursuing, for the purpose of this research it is sufficient to note that de-zoning (open enrolment), cost cutting, deregulation and devolution of an increasing number of management functions of schools are the most immediate impulses behind the marketisation of public schooling in South Africa. In view of the stipulations of the South African Schools Act 84/1996 and the consequent need for schools to embark on a programme of marketing, the aims of this research study can be outlined as follows : To determine: 1.3.1 What school marketing is. 1.3.2 The perceptions of school principals on school marketing culture and its implications on management, and 1.3.3 how a school principal can create and maintain a marketing culture through effective management.
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Recruitment of learners as an aspect of school marketing
- Authors: Litshani, Ndanganeni Florence
- Date: 2012-08-16
- Subjects: Public relations - Schools - South Africa , School publicity , Advertising - Schools , School management and organization - South Africa - Decision making
- Type: Mini-Dissertation
- Identifier: uj:9449 , http://hdl.handle.net/10210/5881
- Description: M.Ed. , The research project hopes to achieve the following: What is the essence of learner recruitment as an aspect of school marketing? Which burning issues exist in the recruitment of learners as perceived by the principals of two secondary schools in Nzhelele West circuit office? How can these burning issues be addressed? The method envisaged in order to research the problem of learner recruitment will now be discussed. Selecting a paradigm. Qualitative research methods will be used in this study so as to allow the researcher to "share" in the understanding and perceptions of others and explore how people structure and give meaning to their daily lives (Stevens, 1993 : 66). In addition, qualitative data are sources of well founded, rich descriptions and "explanations of processes" occurring in local context (Miles & Huberman,1984 :12)
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Parental involvement in school marketing
- Authors: Mathye, Annah Khetani
- Date: 2012-09-11
- Subjects: Public relations - Schools - South Africa , School publicity , Advertising - Schools - South Africa , Education - Parent participation - South Africa
- Type: Mini-Dissertation
- Identifier: uj:10028 , http://hdl.handle.net/10210/7418
- Description: M.Ed. , The aims of this study are: To probe parental involvement in the marketing of schools. To gain closer insight into what parental involvement in school marketing is. To gauge the extent in which schools utilize parental involvement in school marketing. To discover prevailing problems encountered in parental involvement in the marketing of schools. To explore ways and means of bringing about a solution to the problem.
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Die skool en eksterne betrekking : 'n bestuursopgaaf
- Authors: Van der Wal, Abel S
- Date: 2014-04-14
- Subjects: Community and school , School publicity , Advertising - Schools
- Type: Thesis
- Identifier: uj:10650 , http://hdl.handle.net/10210/10169
- Description: M.Ed. , External relations is a product of the twentieth century and at school it should also be regarded as a worthy management concern, apart from other management functions. The term external relations (public relations) needs to be closely defined. It refers to relations between an organisation (a school, in this instance) and all persons and institutions outside the organisation. The organisation's attitude towards instances outside itself, is of the utmost importance. In this respect the school's task is important as it has to establish and maintain relations with the community. The community's image of a school is either positive or negative depending on its experiences with the school. The contribution of participants to the external relations programme, i.e. principal, teacher, pupil and the community (especially the parent), is of cardinal importance. The principal is the key communicator and through effective management activities he has to establish the necessary communications network, to ensure community trust in the school. It is of utmost importance to inform all those concerned of school activities which concern them. Dialogue strengthens public trust and promotes public participation. Due to this the school has to identify its most important relations (both internal and external), as it is necessary to maintain positive relations with certain persons and institutions. Oral and written communications procedures should be thoroughly utilised by the school to convey information concerning the school to parents and the community. A few guidelines for effective feed back, without which the school's external relations programme certainly won't succeed, are introduced. Effective management is any organisation's key to success. The principal's influence in the inisiation, planning, implementing and execution of the external relations programme is of cardinal importance. An open climate should be created and the school should be characterised as being healthy. Therefore moving out, pupil participation in community projects and, above all, the principal's contact with community leaders are important. The principal should continuously remind teachers and pupils of the importance of external relations. The relationships between principal and teacher and teacher and pupil cannot be disregarded as they definitely influence the image portrayed by the school and the promotion of external relations. Basic guidelines for successful communication with the community have to be set and each principal should evaluate these according to his school's specific situation. Suggestions on how to promote awareness of the importance of external relations at school and in the community, are submitted. The principal and teacher must be equipped with the necessary knowledge of communication with the external community. The principal should realise the importance of external relations. It is a time consuming process which has to be maintained
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