Consumer perceptions of shopping channel attributes and risk factors influencing apparel purchases
- Authors: Cunningham, Nicole
- Date: 2015-08-26
- Subjects: Clothing trade - South Africa - Public opinion , Teleshopping - South Africa - Public opinion , Consumers - South Africa - Attitudes
- Type: Thesis
- Identifier: uj:13968 , http://hdl.handle.net/10210/14339
- Description: M.Com. , The South African apparel industry is growing tremendously with a sales value of R129.9 billion expected by 2019 (Marketline, 2015). This is due to the growth in the middle class, the increase in disposable income, and the fact that the South African economy is focused on technology, finance, and e-commerce (online shopping) (Marketline, 2013:2). Consumers are being exposed to various shopping channel options, both offline and online, which has been found to influence their purchase intention (Voinea & Filip, 2011:17). Retailers should therefore aim to understand how the offline and online shopping channels they offer are affecting consumers, and, in particular, they need to understand consumers’ reasons and motivation for selecting one channel over another. The literature on the subject has found that there are two main factors influencing shopping channel choice: shopping channel attributes – cost, time, convenience, and customer service – and perceived risk factors – delivery risk, product risk, and security risk (Al-Hawari & Mouakket, 2012:641; Lin & Sun, 2009:461; Martin & Camarero, 2008:629; Huang & Oppewal, 2006:347; van Dijk, Laing & Minocha, 2005:1). Thus, by understanding the two sets of factors influencing shopping channel choice, retailers will understand why consumers select one channel rather than another – which will allow retailers to design appropriate shopping channels for their goods. This will improve their efficiency and engagement as they will be offering consumers shopping channels that appeal to them...
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The relationship between perceived value and consumers’ purchase intentions of private label wine brands
- Authors: Oosthuizen, Daleen
- Date: 2015-07-14
- Subjects: Wine - Public opinion , House brands - South Africa , Consumers - South Africa - Attitudes , Willingness to pay - South Africa
- Type: Thesis
- Identifier: uj:13695 , http://hdl.handle.net/10210/13960
- Description: M.A. (Tourism and Hospitality Management) , The primary objective of this study was to determine the relationship between perceived value and the purchase intentions of consumers relating to Private Label Brands (PLBs) of wine within the retail sector in South Africa. Private Label Brands (PLBs), also referred to as store brands or house brands, are defined as products that the retailer owns, sells and distributes to consumers. Producer brands, which are also known as manufacturer or national brands, are made by a specific brand name company or producer. If retailers can successfully influence the perceived value of their PLB wines, it will allow them to influence consumers’ purchase intentions and increase their profits and market share. This study adds value to the limited research that is available on the perceived value of PLB wines in South Africa, and the effect that it has on consumers’ purchase intentions. The study provides valuable insight for Mass Grocery Retailers (MGRs) on how to effectively market their PLB wines in order to capture a larger market share, and gain a competitive edge over their brand name rivals. This study aimed to investigate the moderating role of perceived value on consumers’ purchase intentions of private label wine brands. Perceived relative price, perceived quality and perceived risk comprise the concept of perceived value, which affects consumers’ purchase intentions. These aspects in the wine purchasing decision have not been researched extensively in South Africa and in order for MGRs to take advantage of the unique growth opportunity that the PLB market has to offer, in-depth research needed to be conducted...
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