'n Lewensvatbaarheidsondersoek vir 'n direkte bemarkingsonderneming gefokus op die swart verbruikersmark
- Authors: Smit, Petrus Coenrad
- Date: 2014-02-11
- Subjects: Marketing - Management , Consumer credit - South Africa , Marketing research - South Africa
- Type: Thesis
- Identifier: uj:3782 , http://hdl.handle.net/10210/9157
- Description: M.Com. (Business Management) , This dissertation deals with the subject of feasibility studies, as applied to the determination of the viability of a business idea or - concept. The first section of the study comprised a search for available material on the topic. Information regarding feasibility studies and business plans, and the difference between the two, was gleaned from contemporary literature covering the subject, such as tutorials by the Small Business Development Corporation, as well as several local and international text books, in order to construe an appropriate framework for the compilation of such a study. In the second section of the dissertation the framework decided on was applied to a specific business idea. Information for the completion of this section was obtained by interviewing representatives actually engaged in a similar enterprise, requesting information from various departments of state and business enterprises, as well as searches in relevant literature. The dissertation concludes by reiterating that the purpose of such a study is purely to determine the viability or feasibility of a project or business idea, and should it be necessary to obtain funds from third parties in order to initiate such a business (given a positive result from the feasibility study), a comprehensive business plan should be compiled...
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