Marketing construction business in Ghana : the problems, prospects and strategies
- Authors: Yankah, J.E. , Thwala, Wellington Didibhuku , Aigbavboa, C.O. , Pretorius, J.G.
- Date: 2015
- Subjects: Marketing , Construction , Ghana
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/80811 , uj:18761 , Citation: Yankah, J.E. et al. 2015. Marketing construction business in Ghana : the problems, prospects and strategies.
- Description: Abstract: Many construction enterprises still oftenfail to realize that marketing entails more than just playing withfew isolated promotional tools, such as distributing brochures, advertising, promotional videos, which they often employ without following a structured marketing plan formulated in line with the organization's aims and objectives. Such ad hoc approach to marketing in the construction industry has resulted in an uphill struggle with little to no success. This paper identifies the problems that has led to the ad hoc approach to marketing in the construction industry and examines the prospects for improving the situation. It discusses the strategies to be adopted to improve the effectiveness of implementing marketing in the management of construction business. The study adopts descriptive research design and the use of literature review as a method to identify, summarize and synthesize extant literature on construction marketing to show why the need exist for marketing in the management of construction business. The paper finds that gaps exist in existing construction marketing research knowledge in general and Ghana in particular . There is the need for scientific research which focuses on development of frameworks or models to guide the marketing of construction businesses in developing countries. Construction enterprise owners, construction marketing/management researchers, construction education curriculum developers and managers of construction business organizations will find this paper useful. Future research work must focus on developing construction industry specific frameworks or models to guide the marketing of construction businesses.
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Occupational Health and Safety challenges in the Ghanaian construction industry
- Authors: Mustapha, Zakari , Aigbavboa, Clinton , Thwala, Wellington Didibhuku
- Date: 2015
- Subjects: Construction , Ghana , Performance
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/75838 , uj:18726 , Citation: Mustapha, Z., Aigbavboa, C. & Thwala, W.D. 2015. Occupational Health and Safety challenges in the Ghanaian construction industry.
- Description: Abstract: The prevalence of Occupational Health and Safety (OHS) issues in most of the African countries have been attributed to the insufficient attention received from industry and government. The review of literature in the existing body of knowledge becomes paramount on the subject matter. The road map for the identification of occupational health and safety practices in the Ghanaian construction industry was obtained through literature review. Studies relevant to OHS practices were selected out of the numerous studies reviewed, through a rigorous process. The results from the literature study were analysed to obtain specific issues that are relevant to the OHS in the Ghanaian construction industry. Based on the identified practices, needs are clearly defined and strategies are proposed to come out with appropriate solutions for health and safety improvements in the Ghanaian construction industry. Findings from the study show that ignorance and lack of interest in dealing with OHS issues in Ghana is one of the contributing factors to the OHS challenging. It is concluded that proactive measures should be provided at all levels of organisations in the country to deal with OHS issues. There should also be the establishment of OHS culture robust enough to deal with all issues in the country. Serious attention should be given to effective OHS management in order to eliminate accident in the construction industries.
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