Stakeholders’ assessments of tourism policy and product development in Zimbabwe
- Authors: Makoni, Logistic , Tichaawa, Tembi M.
- Date: 2018
- Subjects: Stakeholder , Tourism policy , Tourism product development
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/279530 , uj:30020 , Citation: Makoni, L. & Tichaawa, T.M. 2018. Stakeholders’ assessments of tourism policy and product development in Zimbabwe. African Journal of Hospitality, Tourism and Leisure, 7(4):1-19. , ISSN: 2223-814X
- Description: Abstract: The purpose of this paper is to determine the stakeholders’ assessments of tourism policy, and the state of tourism product development in Zimbabwe. The study is argued from the perspective that stakeholder views on tourism have remained an under-researched phenomenon in sub-Saharan Africa. Adopting an exploratory qualitative study design, semi-structured interviews were conducted with key tourism stakeholders identified by way of a purposive sampling technique. From the interviews, key issues that came to the fore, were that the tourism policy of Zimbabwe was said to be outdated, the distribution of tourism offerings limited, the economic performance poor, and the state of tourism offerings in the country having been negatively influenced by the political instabilities wracking the country. The study provides some insights into the importance of the role of tourism stakeholders in terms of policy formulation, planning and strategy implementation.
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Residents’ perceptions and attitudes towards urban tourism product offerings in Harare, Zimbabwe
- Authors: Makoni, Logistic , Tichaawa, Tembi M.
- Date: 2017
- Subjects: Residents , Tourism product offerings , Urban tourism
- Language: English
- Type: Article
- Identifier: http://ujcontent.uj.ac.za8080/10210/381064 , http://hdl.handle.net/10210/248434 , uj:25825 , Citation: Makoni, L. & Tichaawa, T.M. 2017. Residents’ perceptions and attitudes towards urban tourism product offerings in Harare, Zimbabwe. African Journal of Hospitality, Tourism and Leisure, 6(4):1-15. , ISSN: 2223-814X
- Description: Abstract: The main objective of the study in this article was to evaluate the perceptions of some Harare residents on urban tourism product offerings, particularly with regards to the current state of tourism product offerings and their contribution to the residents’ livelihoods. A questionnaire technique was used to meet the objective of the study, in which the residents’ perceptions were measured on a five-point Likert scale. A total of 246 respondents were interviewed, with the findings proving that their perceptions about tourism offerings were generally negative. The results show that the highest perception score was for the item “the current tourism policy of Harare allows for the residents to engage in tourism activities” (2.72), whereas the lowest perception score was for the item “I am happy with the current quality of tourism offerings in Harare” (1.88). With regards to the results, the study concludes that there could be a lack of STD, which is considered an overall objective of tourism development, and this raises concerns in relation to the well-being of the residents in Harare. With regard to the results, the study identified the ZTA as the main stakeholder with the mandate to address such issues identified in the study, in which three recommendations were put forward: (1) To formulate a tourism policy that promotes effective community involvement; (2) to promote local investment in tourism, which could serve to attract the community members and to boost their participation in tourism activities; and (3) to promote domestic tourism to the residents in such a way as to change how the residents perceive tourism offerings in the country.
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