Consumer tipping : a study of the car guarding industry
- Authors: Saunders, Stephen G. , Petzer, Danie J.
- Date: 2009
- Subjects: Tipping , Service quality , Car guards
- Type: Article
- Identifier: uj:6226 , ISBN 1-86308-158-5 , http://hdl.handle.net/10210/5316
- Description: The act of guarding a car at a public parking space is a common service offered by "car guards" in Southern Africa. The car guard normally relies solely on tips in return for the service given. The objective of this research study is to better understand the predictors of consumer tipping decisions. More specifically this study examines, from a consumer decision making perspective, the role that service quality, personal norms and social norms play in determining a consumers' decision to tip car guards. The results showed that service quality and personal norms were significant predictors of tip size, while social norms are not significant predictors of tip size. The study discusses the theoretical and practical implications of these findings.
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Understanding international student mobility: what motivates African student choices?
- Authors: Mpinganjira, Mercy , Rugimbana, Robert
- Date: 2009
- Subjects: Postgraduate students (Africa) , Studying abroad
- Type: Article
- Identifier: uj:6233 , ISBN 1-86308-158-5 , http://hdl.handle.net/10210/5398
- Description: This paper aims to clarify the factors influencing African postgraduate students to undertake higher education studies abroad. A sample of 94 international postgraduate students from Africa studying at University of Witwatersrand in South Africa was used in the analysis. The results show that conditions in both the students' countries of origin and in the possible hosting countries contribute to the decision to study abroad. Of prime importance among the factors attracting students abroad is the need to acquire education of international standing. The findings have wider implications on the marketing of the higher education sector in the continent and the important role it can play in dealing with the problem of brain drain in Africa.
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