The nature of diasporic tourism in Cameroon : an opportunity for tourism development
- Authors: Tichaawa, Tembi M.
- Date: 2017
- Subjects: Tourism development , Diaspora tourism , Cameroon
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/247688 , uj:25722 , Citation: Tichaawa, T.M. 2017. The nature of diasporic tourism in Cameroon : an opportunity for tourism development. African Journal of Hospitality, Tourism and Leisure, 6(4):1-13. , ISSN: 2223-814X
- Description: Abstract: While a number of studies have focused on diaspora tourism and the effects on communities, the focus has generally been on developed nation’s context with little focus on Africa, despite the high migration tendencies that have occurred to date. With specific reference to the Central African nation of Cameroon, this study examines the nature and the characteristics of diaspora tourism. It explores the contours of Cameroonian diasporas’ by way of profiling. The article argues that understanding the profiles of such a segment is important to understanding their behaviours and spending patterns, as well as their preferences for tourism marketers. Through a survey method, 281 respondents revealed the identities of such diaspora tourists as well-educated individuals, with high spending power, whose main reasons for visits were linked to visiting relatives and friends, conducting business, or attending a family event. The study argues that the segment is important for ‘turbocharging’ tourism development in Cameroon.
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Stakeholders’ assessments of tourism policy and product development in Zimbabwe
- Authors: Makoni, Logistic , Tichaawa, Tembi M.
- Date: 2018
- Subjects: Stakeholder , Tourism policy , Tourism product development
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/279530 , uj:30020 , Citation: Makoni, L. & Tichaawa, T.M. 2018. Stakeholders’ assessments of tourism policy and product development in Zimbabwe. African Journal of Hospitality, Tourism and Leisure, 7(4):1-19. , ISSN: 2223-814X
- Description: Abstract: The purpose of this paper is to determine the stakeholders’ assessments of tourism policy, and the state of tourism product development in Zimbabwe. The study is argued from the perspective that stakeholder views on tourism have remained an under-researched phenomenon in sub-Saharan Africa. Adopting an exploratory qualitative study design, semi-structured interviews were conducted with key tourism stakeholders identified by way of a purposive sampling technique. From the interviews, key issues that came to the fore, were that the tourism policy of Zimbabwe was said to be outdated, the distribution of tourism offerings limited, the economic performance poor, and the state of tourism offerings in the country having been negatively influenced by the political instabilities wracking the country. The study provides some insights into the importance of the role of tourism stakeholders in terms of policy formulation, planning and strategy implementation.
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Voices of local communities regarding their involvement and roles in the tourism development process in Victoria Falls, Zimbabwe
- Authors: Mudimba, Talent , Tichaawa, Tembi M.
- Date: 2017
- Subjects: Community voices , Tourism development and participation , Victoria Falls
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/248433 , uj:25826 , ISSN: 2223-814X , Citation: Mudimba, T. & Tichaawa, T.M. 2017. Voices of local communities regarding their involvement and roles in the tourism development process in Victoria Falls, Zimbabwe. African Journal of Hospitality, Tourism and Leisure, 6(4):1-15.
- Description: Abstract: In less developed destinations, rapid commercial tourism development has gradually suppressed local communities’ central participation in tourist activities. While the literature suggests a number of roles that local residents can play in tourism development, to date very little emphasis has been placed on how the locals themselves feel about the issue, despite it being explained in tourist destinations’ policy configurations. Based on the case of Victoria Falls, this paper’s aim was to understand the degree of community involvement in tourism development, with the intention of finding a way to advance host community stimuli in terms of policy formulation and implementation. Through the series of 270 household surveys and interviews with resource persons conducted, the findings revealed that the local community’s involvement and participation was mainly linked to economic activities and employment. Furthermore, the local communities wanted to be involved, and incorporated in, the prevailing systems when tourism policies are being made to influence policymakers in preparing a policy that meets their needs and protects their interests.
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Towards a sustainable coastal tourism development in Ghana
- Authors: Eshun, Gabriel , Tichaawa, Tembi M. , Appiah, Divine Odame
- Date: 2019
- Subjects: Coastal tourism , policies , sanitation
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/396245 , uj:32891 , Citation: Eshun, G., Tichaawa, T.M. & Appiah, D. 2019. Towards a sustainable coastal tourism development in Ghana. African Journal of Hospitality, Tourism and Leisure, 8(4): 1-18. , ISSN: 2223-814X
- Description: Abstract: Beaches are great resources for coastal tourism development. They attract a large number of domestic and international tourists. This study focuses on ensuring clean beaches in Ghana for robust and sustainable coastal tourism development. The study specifically addressed the following objectives: policies to ensure clean beach, stakeholders’ participation, promotional activities and sanitation challenges facing beaches in Ghana. The study employed both quantitative and qualitative approaches. This involved administering semi-structured questionnaires to a total of 150 residents from the study community through convenience sampling. Using purposive sampling, key stakeholders from the Ministry of Tourism, Arts and Culture, Environmental Protection Agency, Accra Metropolitan Assembly and Ministry of Sanitation were interviewed. Also, through purposive sampling, management from Labadi Beach Resort, La Pleasure Beach Resort, Coco Beach, Next Door Beach, Laboma Beach, Bojo Beach, and La Palm Royal Beach were interviewed towards addressing the study objectives. The quantitative data were analysed using descriptive and inferential statistics with the aid of IBM SPSS Version 20.0. The data from the interviews were subjected to thematic explication. The findings revealed that there are some policy measures and practices in place to clean beaches, especially in Accra. However, factors such as limited local participation in beach cleaning, a poor image in some of the sites due to poor sanitation, poor facilities, ineffective coordination among stakeholders remain to be addressed towards achieving sustainable coastal tourism in Ghana.
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Ecotourism and alternative livelihood strategies in Cameroon’s protected areas
- Authors: Harilal, Vyasha , Tichaawa, Tembi M.
- Date: 2018
- Subjects: Mount Cameroon National Park , Douala Edéa Wildlife Reserve , Sustainable livelihoods framework
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/277098 , uj:29679 , Citation: Harilal, V. & Tichaawa, T.M. 2018. Ecotourism and alternative livelihood strategies in Cameroon’s protected areas. E u r o E c o n o m i c a, 1(37):127-142. , ISSN: 1582-8859
- Description: Abstract: The aim of this study was to investigate the alternative livelihood strategies that local community members utilise to insulate themselves against the fragmented nature of the tourism industry. The study employed a mixed method research approach, based on two case study areas (the Mount Cameroon National Park and the Douala Edéa Wildlife Reserve) in Cameroon. Semi-structured questionnaires were administered to 383 households, collectively, in the two study areas, and in-depth, face-to-face interviews were conducted with key informants. Key findings of the study suggest that many locals engage primarily in various agricultural activities as a livelihood strategy. Although the ecotourism activities present an opportunity in which the locals can engage, it is necessary to secure alternate forms of generating income, due to the seasonality and resultant instability of the industry. The extent to which the communities are impacted upon by ecotourism differs in each case study area. The study advises destination managers to devise plans, policy and strategies that will valorise the sector and facilitate participative management, including the local communities in decision-making processes and in the implementation of ecotourism in their communities.
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Sport tourism as a local economic development enhancer for emerging destinations
- Authors: Nyikana, Siyabulela , Tichaawa, Tembi M.
- Date: 2018
- Subjects: Sport tourism , Local economic development , Sustainability
- Language: English
- Type: Article
- Identifier: http://ujcontent.uj.ac.za8080/10210/368659 , http://hdl.handle.net/10210/277109 , uj:29680 , Citation: Nyikana, S. & Tichaawa, T.M. 2018. Sport tourism as a local economic development enhancer for emerging destinations. E u r o E c o n o m i c a, 1(37):70-83. , ISSN: 1582-8859
- Description: Abstract: This paper explores sport tourism and its contribution to local economic development in an emerging destination context. Sport tourism events have been earmarked as having the ability to spotlight previously neglected and underdeveloped destinations. Resultantly, countries in Africa have recognised the potential of sport tourism to stimulate LED. Using a mixed-method research design, the study collected 670 surveys with sport event attendees at four distinct events in Cameroon. In addition, key informant interviews were conducted with officials in the domain of tourism and sport. Data reveal that, by and large, sport tourism contributes significantly to LED and plays an important role in the promotion of the region. The study provides critical lessons for the local government and relevant authorities in tourism and sport regarding policy formulation and planning around sport tourism events. Particularly, the need for local authorities to leverage sport tourism events further for the broadening of community benefits exists.
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Stakeholder perspectives of sport tourism development in Gabon – a case study of the Africa Cup of Nations
- Authors: Swart, Kamilla , Tichaawa, Tembi M. , Othy, Joelle-Desiree Odounga , Daniels, Tracy
- Date: 2018
- Subjects: Sport tourism , Development , Sport events
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/277039 , uj:29670 , Citation: Swart, K. et al. 2018. Stakeholder perspectives of sport tourism development in Gabon – a case study of the Africa Cup of Nations. E u r o E c o n o m i c a, 1(37):177-189.
- Description: Abstract: Abstract: Sport tourism, and sport tourism events in particular, have been identified as tools for developing nations to stimulate economic development and position themselves as tourist destinations within a global context. In this light, Libreville, Gabon hosted the 38th edition of the Africa Cup of Nations (AFCON) football tournament in 2012. Adding to the growing body of knowledge on the impacts of sport tourism and its development in developing nations, this research sought to explore stakeholder perspectives of sport tourism development in Libreville, Gabon, providing insights into lessons learned through the hosting of the AFCON event and identifying opportunities for the hosting of future mega-events, and for sport tourism development more broadly, in the region. To garner rich and in-depth data, the study employed the qualitative research design, conducting semi-structured interviews with stakeholders in the fields of sport, events, tourism and hospitality. The interviews were then transcribed and data analysed by thematic analysis. Results of the study show that although the AFCON was successfully hosted in Libreville, in order to develop a sustainable sport tourism industry, issues of poor infrastructure, the high cost of tourism in Gabon, a shortage of skills and corruption within government organisations needs to be addressed.
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Perceptions of local residents and authorities on human–wildlife coexistence in Zimbabwe
- Authors: Mudimba, Talent , Tichaawa, Tembi M.
- Date: 2019
- Subjects: Human–wildlife conflicts , Human–wildlife coexistence , Sustainable conservation tourism
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/396255 , uj:32892 , Citation: Mudimba, T. & Tichaawa, T.M. 2019. Perceptions of local residents and authorities on human–wildlife coexistence in Zimbabwe. African Journal of Hospitality, Tourism and Leisure, 8(4):1-17. , ISSN: 2223-814X
- Description: Abstract: Human–wildlife conflicts (HWCs) in human–wildlife coexisting communities have emerged as a direct impediment to sustainable conservation tourism in the protected areas (PAs). Despite the overemphasised prospects for conservation tourism redeeming worn-out economies in the human–wildlife coexisting communities, the resurgence of HWCs has resulted in the host communities’ resistance to human–wildlife coexistence (HWC). Subsequently, the community resistance to coexistence is a further deterrent to sustainable conservation tourism development. Based on the Victoria Falls case, this paper seeks to investigate HWCs affecting tourism development in human–wildlife coexisting communities, with the subsequent aim of suggesting policy and recommendations that promote symbiosis for sustainable tourism in terms of the communities residing in Zimbabwean PAs. Surveys and interviews were conducted with 265 household resource-related persons. The findings revealed that human population growth and urbanisation contribute significantly to HWCs in Victoria Falls. Furthermore, the results show that, despite the existing HWCs, the majority of the residents are open to HWC, if the processes of policy formulation and implementation inclusively embrace full local residents’ participation.
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Residents’ perceptions and attitudes towards urban tourism product offerings in Harare, Zimbabwe
- Authors: Makoni, Logistic , Tichaawa, Tembi M.
- Date: 2017
- Subjects: Residents , Tourism product offerings , Urban tourism
- Language: English
- Type: Article
- Identifier: http://ujcontent.uj.ac.za8080/10210/381064 , http://hdl.handle.net/10210/248434 , uj:25825 , Citation: Makoni, L. & Tichaawa, T.M. 2017. Residents’ perceptions and attitudes towards urban tourism product offerings in Harare, Zimbabwe. African Journal of Hospitality, Tourism and Leisure, 6(4):1-15. , ISSN: 2223-814X
- Description: Abstract: The main objective of the study in this article was to evaluate the perceptions of some Harare residents on urban tourism product offerings, particularly with regards to the current state of tourism product offerings and their contribution to the residents’ livelihoods. A questionnaire technique was used to meet the objective of the study, in which the residents’ perceptions were measured on a five-point Likert scale. A total of 246 respondents were interviewed, with the findings proving that their perceptions about tourism offerings were generally negative. The results show that the highest perception score was for the item “the current tourism policy of Harare allows for the residents to engage in tourism activities” (2.72), whereas the lowest perception score was for the item “I am happy with the current quality of tourism offerings in Harare” (1.88). With regards to the results, the study concludes that there could be a lack of STD, which is considered an overall objective of tourism development, and this raises concerns in relation to the well-being of the residents in Harare. With regard to the results, the study identified the ZTA as the main stakeholder with the mandate to address such issues identified in the study, in which three recommendations were put forward: (1) To formulate a tourism policy that promotes effective community involvement; (2) to promote local investment in tourism, which could serve to attract the community members and to boost their participation in tourism activities; and (3) to promote domestic tourism to the residents in such a way as to change how the residents perceive tourism offerings in the country.
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Sociodemographic influences on residents’ perceptions of tourism development in Zimbabwe
- Authors: Tichaawa, Tembi M. , Makoni, Logistic
- Date: 2018
- Subjects: Socieodemographic profiles , Residents , Tourism development
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/271533 , uj:28881 , Citation: Tichaawa, T.M. & Makoni, L. 2018. Sociodemographic influences on residents’ perceptions of tourism development in Zimbabwe. GeoJournal of Tourism and Geosites, 22(2):432-446. DOI 10.30892/gtg.22213-300 , ISSN 2065-0817(Print) , ISSN: 2065-1198 (Online)
- Description: Abstract: This study sought to determine the sociodemographic influences on residents’ perceptions of tourism development in Zimbabwe. The study emanates from a concern over the lack of such a research angle in the context of sub-Saharan African tourism research. Adopting an explorative quantitative design, a structured survey was used to generate 246 valid responses from the residents in Harare. The results obtained showed that there were both similarities and differences in the perceptions of residents with different sociodemographic characteristics. The study brought to light that sociodemographic characteristics are an important variable in determining the influences of residents’ perceptions of tourism development. This article offers developing destinations augmented insight into the influence of demographic characteristics on residents’ perceptions of tourism development, as well as discernments respecting tourism planning, policy formulation, strategy implementation, and tourism marketing in transforming communities and enhancing destination’s image.
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The importance of the fashion industry in the South African tourism context
- Authors: Adinolfi, Maisa C. , Tichaawa, Tembi M. , Banda, Gugulethu
- Date: 2018
- Subjects: MICE , Domestic tourism , Business tourism
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/277070 , uj:29675 , Citation: Adinolfi, M.C., Tichaawa, T.M. & Banda, G. 2018. The importance of the fashion industry in the South African tourism context. E u r o E c o n o m i c a, 1(37):245-258. , ISSN: 1582-8859 SPECIAL ISSUE
- Description: Abstract: The nexus of fashion and tourism is analyzed in this investigation. This study unpacks the creative event industry in the South African context, making a case for it as an emerging, and potentially powerful contributor for tourism development. Using semi-structured surveys conducted with key role players (models, agents and other related professionals) across fashion events in South Africa, the research uncovers the importance that the fashion industry has on South Africa’s tourism economy. Findings show that the creative fashion industry attracts both domestic and international crew participants, who have a high earning power and spend money on shopping and visiting local attractions. Additionally, they tend to stay longer than the traditional tourists, and visit other local destinations after the event. The study concludes that the fashion industry represents a hidden aspect of the South African event industry that must be taken seriously by destination managers in the planning and development of tourism as it has significant implications for marketing, strategy and policy.
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Factors influencing choice of souvenirs by international tourists
- Authors: Mawufemor, Kugbonu , Eshun, Gabriel , Tichaawa, Tembi M.
- Date: 2019
- Subjects: Souvenirs , Choice , Tourists
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/399327 , uj:33278 , Citation: Mawufemor, K., Eshun, G. & Tichaawa, T.M. 2019. Factors influencing choice of souvenirs by international tourists. African Journal of Hospitality, Tourism and Leisure, 8(5):1-10.
- Description: Abstract: The purpose of this paper is to assess the factors influencing souvenir choice by international tourists in Ghana. Data was collected from 196 international tourists who were systematically sampled from souvenir shops and attraction sites within the capital city of Accra. The results showed that accessibility to the shopping outlets, shopping environment, travel characteristic and souvenirs characteristic played key roles in the tourists’ choice of souvenir. This study intends to provide baseline information needed to promote research in the role of souvenirs to the tourism experience in Ghana since this theme has attracted limited attention from tourism researchers. Knowledge of these factors would help artist and the management of Center for National Culture (CNC) to modify souvenirs to reflect the features that would attract more tourists and increase spending on souvenirs. The observation that accessibility to shopping outlet is foremost, implies that demand for souvenirs could reduce in tourist do not locate outlets with ease while other factors could be re-looked at by regulatory bodies so as to enhance the demand. This study provides insight into the component of the souvenir decision making which is vital as souvenirs serves as memory tokens that preserve tourists’ experiences and a source of tourism revenue to the tourism destination.
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Leveraging wildlife tourism for employment generation and sustainable livelihoods : the case of the Kgalagadi Transfrontier Park, Southern Africa
- Authors: Lekgau, Refiloe J. , Tichaawa, Tembi M.
- Date: 2020
- Subjects: Wildlife tourism , Employment , Sustainable livelihoods approach
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/445426 , uj:38968 , Citation: Lekgau, R.J. Tichaawa, T.M. (2020). Leveraging Wildlife Tourism for Employment Generation and Sustainable Livelihoods: The Case of the Kgalagadi Transfrontier Park, Southern Africa. Bulletin of Geography. Socio-economic Series, 49(49): 93-108. DOI: http://doi.org/10.2478/bog-2020-0026
- Description: Abstract: This study examined the contribution of wildlife tourism and conservation to employment generation and sustainable livelihoods of a community residing adjacent to the Kgalagadi Transfrontier Park, Southern Africa. Adopting a qualitative approach, semi-structured interviews were conducted with tourism stakeholders and focus group discussions with members of the community. The findings reveal wildlife tourism to have positively contributed towards providing diverse employment opportunities for the community. Additionally, the livelihood diversification strategies largely involved integrating the cultural and natural resources with the wilderness experience of the region. However, a major concern is the significant lack of linkages between wildlife tourism and the local economy of the community. While the study concludes wildlife tourism to be an important economic sector for the community, it recommends further integration of micro and small local businesses into wildlife tourism so as to enhance the contribution of the Park and wildlife tourism to community livelihoods.
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Community perceptions of the economic impacts of ecotourism in Cameroon
- Authors: Harilal, Vyasha , Tichaawa, Tembi M.
- Date: 2020
- Subjects: Ecotourism , Economic impacts , Cameroon
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/460782 , uj:41016 , ISSN: 2223-814X , Citation: Harilal, V. & Tichaawa, T.M. (2020). Community Perceptions of the Economic Impacts of Ecotourism in Cameroon. African Journal of Hospitality, Tourism and Leisure, 9(6):959-978. DOI: https://doi.org/10.46222/ajhtl.19770720-62
- Description: Abstract: This study aimed to investigate community perceptions of the economic impact of ecotourism in Cameroon. Using a mixed-method research approach, based on two case study areas (the Mount Cameroon National Park and the Douala Edéa Wildlife Reserve), community surveys were administered to 442 households. In addition, in-depth, face-to-face interviews were conducted with relevant key informants. Key findings suggest that, while respondents generally agreed that ecotourism has many positive economic benefits, such benefits are often concentrated at government level, or contained within privately owned businesses. The lack of benefit sharing can be attributed to the low level of involvement of locals in the sector, unsuitable management practices that promote neither inclusiveness, nor the nomination of locals as economic beneficiaries of the sector, and an absence of dedicated ecotourism policy to guide the overall development and management of the sector. The study recommends that policies and strategies that encourage local economic development from ecotourism be established in the country, to ensure that the appropriate structures are put in place for the equitable distribution of the economic benefits to locals.
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Community perceptions on the socio-economic impacts of wildlife tourism from the Kgalagadi Transfrontier Park in Botswana : the case of Tsabong
- Authors: Lekgau, Refiloe Julia , Tichaawa, Tembi M.
- Date: 2020
- Subjects: Wildlife tourism , Community perceptions , Employment generation
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/460790 , uj:41017 , Citation: Lekgau, R.J. & Tichaawa, T.M. (2020). Community Perceptions on the Socio-economic Impacts of Wildlife Tourism from the Kgalagadi Transfrontier Park in Botswana: The Case of Tsabong. African Journal of Hospitality, Tourism and Leisure, 9(6):1044-1059. DOI: https://doi.org/10.46222/ajhtl.19770720-67 , ISSN: 2223-814X
- Description: Abstract: The overall purpose of the current study was to investigate the socio-economic contributions made by wildlife tourism in the Kgalagadi Transfrontier Park to a community living adjacent to the Park. Following a mixed methods approach, the study used Tsabong, a community in Botswana, as the case study area. Interviews were conducted with key tourism stakeholders and semi-structured questionnaires were distributed to the residents involved. The study found that (i) wildlife tourism has contributed to employment creation and economic development in Tsabong, (ii) wildlife tourism has increased the community’s sense of pride in their culture and preservation of local culture because of wildlife tourism, however, also revealed that (iii) local community participation in wildlife tourism and conservation projects of the KTP is generally low and (iv) positive economic benefits of wildlife tourism are not seen by the entire community. The main recommendations of the study centre on facilitating community participation in the collaborative management of the Park.
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The urban legacy impacts of mega-event stadia : selected case studies from South Africa
- Authors: Bama, Hilary K. N. , Tichaawa, Tembi M.
- Date: 2020
- Subjects: Mega-event stadia , FIFA World Cup , Tourism
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/479929 , uj:43429 , ISSN: 2393-1353 , Citation: Bama, H.K.N. , Tichaawa, T.M. (2020). The Urban Legacy Impacts of Mega-Event Stadia: Selected Case Studies from South Africa. Geosport for Society, 14(1), 28-46. https://doi.org/10.30892/gss.1404-074
- Description: Abstract: This study considered the urban infrastructure legacy impacts of mega-events in the Global South with a specific focus on South Africa’s 2010 stadia. By way of multiple case studies, undertaken in 2010 FIFA World Cup stadia in host cities Cape Town, Durban and Port Elizabeth, and applying a mixed-method approach, n=1120 urban residents living within a 2-km radius were surveyed in addition to interviews with key resource persons. The empirical findings indicate the existence of significant statistical differences in the perceptions of the urban residents and other stakeholder groups regarding the sustainability precepts that accompany the construction of stadia associated with the long-term urban infrastructure legacy implications. While the urban residents and the key resource persons agreed that the stadia had the potential to attract positive urban infrastructure legacy outcomes to their communities, one of the critical observations noted was the agreement that the costs associated with the maintenance and operations of these stadia were currently enormous, posing significant sustainability challenges and contentions. The study provides fresh insights into long-term mega-event urban infrastructure legacy impact assessment from a developing country perspective with innovative planning and strategy implications.
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Stakeholder and visitor reflections of sport brand positioning in South Africa
- Authors: Hemmonsbey, Janice , Tichaawa, Tembi M.
- Date: 2021
- Subjects: Sport brand positioning , Positioning strategy , Sport events
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/482461 , uj:43751 , Citation: Hemmonsbey, J., & Tichaawa, T.M. (2021). STAKEHOLDER AND VISITOR REFLECTIONS OF SPORT BRAND POSITIONING IN SOUTH AFRICA. GeoJournal of Tourism and Geosites, 34(1), 177–185. https://doi.org/10.30892/gtg.34123-634
- Description: Abstract: The purpose of this paper was to identify stakeholder and visitor perceptions of brand images of the South African destination brand in order to examine how sport is utilised as a catalytic agent for achieving brand positioning. Following a mixed method approach, in-depth semi-structured interviews were conducted with 24 sport, tourism, and government stakeholders. Survey questionnaires were administered with 403 sport event visitors at major events across South Africa. The results show congruence between stakeholder and sport event visitor perceptions on the multi-layered brand images of South Africa. Uniquely defined city brand images raise challenges and opportunities for establishing a coherent national brand positioning. The utilisation of sport for brand positioning is greatly dependent on brand distinctiveness and dedicated stakeholder vision and policy. The study provides a framework of recommendations that practically guide key industry stakeholders on value propositions that underpin brand positioning strategies. This study also makes a contribution to existing brand positioning theories and practice by exploring the value proposition construct to a unique sport environment while employing real-life destination brand scenarios.
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The urban legacy impacts of mega-event stadia : selected case studies from South Africa
- Authors: Bama, Hilary K. N. , Tichaawa, Tembi M.
- Date: 2021
- Subjects: Mega-event stadia , FIFA World Cup , Tourism
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/482449 , uj:43750 , Citation: Bama, H.K.N. , Tichaawa, T.M. (2020). The Urban Legacy Impacts of Mega-Event Stadia: Selected Case Studies from South Africa. Geosport for Society, 14(1), 28-46. https://doi.org/10.30892/gss.1404-074
- Description: Abstract: This study considered the urban infrastructure legacy impacts of mega-events in the Global South with a specific focus on South Africa’s 2010 stadia. By way of multiple case studies, undertaken in 2010 FIFA World Cup stadia in host cities Cape Town, Durban and Port Elizabeth, and applying a mixed-method approach, n=1120 urban residents living within a 2-km radius were surveyed in addition to interviews with key resource persons. The empirical findings indicate the existence of significant statistical differences in the perceptions of the urban residents and other stakeholder groups regarding the sustainability precepts that accompany the construction of stadia associated with the long-term urban infrastructure legacy implications. While the urban residents and the key resource persons agreed that the stadia had the potential to attract positive urban infrastructure legacy outcomes to their communities, one of the critical observations noted was the agreement that the costs associated with the maintenance and operations of these stadia were currently enormous, posing significant sustainability challenges and contentions. The study provides fresh insights into long-term mega-event urban infrastructure legacy impact assessment from a developing country perspective with innovative planning and strategy implications.
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Tourism digital marketing tools and views on future trends: a systematic review of literature
- Authors: Chamboko-Mpotaringa, Mavis , Tichaawa, Tembi M.
- Date: 2021
- Subjects: Africa Tourism , Digital marketing , Social media
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/482448 , uj:43749 , Citation: Chamboko-Mpotaringa, M. & Tichaawa, T.M. (2021). Tourism Digital Marketing Tools and Views on Future Trends: A Systematic Review of Literature. African Journal of Hospitality, Tourism and Leisure, 10(1): 712-726. DOI: https://doi.org/10.46222/ajhtl.19770720-128
- Description: Abstract: Owing to the unprecedented advancements in digital technologies adopted for use in marketing tourism, their use in tourism is expected only to gain momentum. The purpose of this paper is to systematically review literature published in tourism-related journals on digital marketing tools in tourism from 2016-2020, and to discuss future trends. The analysis reveals that the increased adoption of digital marketing tools has disrupted the status quo of the tourism industry. Findings also highlight a growing and broad digital marketing tools terrain that is thematically diverse. Tourism marketers have to ensure that they understand the trends in the digital marketing domain and be able to adapt to the changes in order to remain competitive. Based on literature synthesis, the study provides insights into practical managerial implications and provides the groundwork for future studies.
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Exploring the relationships between satisfaction, place attachment and loyalty in Nigerian zoos
- Authors: Ajayi, Omolola O. , Tichaawa, Tembi M.
- Date: 2021
- Subjects: Loyalty , Place attachment , Satisfaction
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/488147 , uj:44461 , Citation: Ajayi, O.O. & Tichaawa, T.M. (2021). Exploring the relationships between satisfaction, place attachment and loyalty in Nigerian zoos. GeoJournal of Tourism and Geosites, 37(3), 861–872. https://doi.org/10.30892/gtg.37317-719
- Description: Abstract: Surveys exploring satisfaction, place attachment and loyalty in a zoo context are scarce despite the prevalence of such studies vis a vis other tourism destinations, and their valued importance in understanding travel behaviour and contributions to destinations’ success. This study explores the relationships between visitors’ satisfaction, place attachment (place identity, place dependence, place affect and place social bonding) and loyalty in one of Nigeria’s prominent zoos. This study adoped a qunatitative research approach, with data obtained from a sample of 395 visitors through a structured questionnaire. Using structural equation modeling, we found that the most important causal factor of loyalty is satisfaction, either directly or indirectly through some dimensions of place attachment. In addition, it was revealed that place social bonding can act as either a predictor or an outcome of visitors’ satisfaction. Satisfaction was found to be a significant and positive mediator between place attachment (place identity and place social bonding) while place attachment was found not to mediate the relationship between satisfaction and loyalty. The findings were discussed and practical applications were drawn, particularly aimed at optimizing and providing satisfying experiences which enhances place attachment as well as loyalty.
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