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Efficacy of plastic shopping bag tax as a governance tool : lessons for South Africa from Irish and Danish success stories

Efficacy of plastic shopping bag tax as a governance tool : lessons for South Africa from Irish and Danish success stories

  • Authors: Muposhi, Asphat , Mpinganjira, Mercy , Wait, Marius
  • Date: 2021
  • Subjects: Single-use plastic bags , Plastic bag tax , Circular economy
  • Language: English
  • Type: Article
  • Identifier: http://hdl.handle.net/10210/483486 , uj:43881 , Citation: Muposhi, A., Mpinganjira, M. & Wait, M. 2021. Efficacy of plastic shopping bag tax as a governance tool: Lessons for South Africa from Irish and Danish success stories.
  • Description: Abstract: Orientation: The negative environmental effects of single-use plastic shopping bags have prompted national governments to implement interventions to curtail their use. Plastic bag tax is gaining prominence as a single-use plastic shopping bag governance tool in several jurisdictions. Research purpose: The primary objective of this study is to assess the efficacy of plastic shopping bag tax as a governance tool in South Africa by drawing lessons from Ireland and Denmark success stories. Motivation for the study: This study contributes to the evolving debate on managing plastic bag litter with the objective of proffering long-term plastic bag litter management strategies. Research design, approach and method: A quantitative case study methodology was employed in this study. South Africa, Ireland and Denmark qualified as units of analysis. A case study was appropriate for this study as it allowed for an in-depth, context specific analysis of the implementation of plastic bag tax. Document analysis in form of government and environmental reports was used to collected data. Thematic content analysis, which employed an inductive approach was used to analyse data. Main findings: Stakeholder acceptance, importance of a baseline assessment, proper tax governance, the necessity of continuously monitoring and enforcing the tax emerged as critical success factors. Practical/managerial implications: Consumer education, regular reviews, extended producer responsibility tax and improved transparency in the use of tax revenue are recommended as best practices to promote effective plastic bag tax implementation. Contribution/value-add: Effectiveness of the plastic bag tax should be assessed based on changes on volumes of plastic bag consumed, environmental quality and acceptance of the tax by key stakeholders such as manufacturers, retailers and consumers. Promotion of a circular economy in which discarded plastic bags can be reused for energy generation is recommended as a sustainable option.
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Factors influencing use of non-plastic reusable shopping bags : a cognitive-normative-habitual approach

Influence of personal value orientations on pro-environmental behaviour : a case of green shopping bags

Modelling green customer loyalty and positive word of mouth : can environmental knowledge make the difference in an emerging market?

  • Authors: Issock Issock, Paul Blaise , Mpinganjira, Mercy , Roberts-Lombard, Mornay
  • Date: 2020
  • Subjects: Green customer loyalty , Positive word of mouth (PWOM) , Consumption values
  • Language: English
  • Type: Article
  • Identifier: http://hdl.handle.net/10210/463905 , uj:41418 , Citation: Issock Issock, P.B., Mpinganjira, M., Roberts-Lombard, M. 2020. Modelling green customer loyalty and positive word of mouth : can environmental knowledge make the difference in an emerging market? , DOI: DOI: 10.1108/IJOEM-09-2018-0489
  • Description: Abstract: Purpose The purpose of this paper is to examine the influence of consumption values, green customer satisfaction and customer trust in energy-efficient labels on green customer loyalty and positive word of mouth (PWOM) towards energy-efficient products, and how environmental knowledge moderates these relationships. Design/methodology/approach A quantitative research approach was followed using a cross-sectional design. Data were collected from 440 consumers in South Africa, who used electronic home appliances that have energy efficiency labels. A structural equation model and a multigroup analysis were used to test the hypothesised relationships. Findings The results revealed that consumption values partially influence green customer satisfaction, which, in turn, affect green customer trust and loyalty, and PWOM. Environmental knowledge only marginally moderates the relationships in the model. Practical implications Green marketing practitioners should work on improving green customer satisfaction, which is central to a sustainable green consumption lifestyle. Originality/value The theoretical contribution of this study is through the application of a multidimensional approach to testing the impact of consumption values on green customer satisfaction. Moreover, this paper provides greater clarity on the specific determinants of PWOM and examines the interplay between green customer loyalty and positive word of mouth towards green products. Furthermore, the moderating effect of environmental knowledge on the relationships in the proposed model is explained.
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Perceived Guest House brand value : the influence of web interactivity on brand image and brand awareness

Precursors and outcomes of satisfaction in seller-customer business relationships : a sales perspective

Trying to recycle household waste and feelings of guilt : a moderated mediation model applied to an emerging market

An application of stages of change to the household waste separation programs in South Africa : a practical guide for social marketing

Cognitive absorption and behavioural intentions in virtual health communities : a focus on posters

  • Authors: Mpinganjira, Mercy
  • Date: 2019
  • Subjects: Virtual health community , Cognitive absorption , Perceived usefulness
  • Language: English
  • Type: Article
  • Identifier: http://hdl.handle.net/10210/402574 , uj:33694 , Citation: Mpinganjira, M. 2019. Cognitive absorption and behavioural intentions in virtual health communities : a focus on posters.
  • Description: Abstract: Purpose - This paper aims at providing a conceptual model that elucidates the role of cognitive absorption in explaining behavioural intentions in virtual health communities. Design/methodology/approach - Data was collected from 361 contributing members of virtual health communities from Gauteng, South Africa using a structured questionnaire. Structural equation modelling using AMOS software was used to analyse the data. Findings - The findings show that cognitive absorption has significant direct positive influence on members’ intentions to continue participating on virtual health community platforms. Cognitive absorption was also found to have indirect influence on behavioural intentions through its influence on members’ attitude. It was also found to play a mediating role on the influence of perceived usefulness and behavioural intention. Research limitations/implications - The study shows the value of linking the flow theory and the technology acceptance model to provide a comprehensive understanding of behavioural intentions in virtual health community forums. Practical Implications - Managers of virtual health communities need to pay attention to experiential aspects of their sites. Success in ensuring that community members are cognitively absorbed is key to the development of positive attitude and intentions towards virtual health community forums. Originality/value - Virtual health communities play a new and growing role in the way health-related information and support is offered and accessed by those in need. Despite their importance, not much research has been done to explain the role of consumer experience on member behaviour on such forums. The study contributes to this understanding by demonstrating the value of cognitive absorption...
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The antecedents and postcedents of satisfaction in business-to-business relationships in South Africa

The influence of vlogging communities on brand image and loyalty

  • Authors: Pillay, Semona , Mpinganjira, Mercy
  • Date: 2019
  • Subjects: Vlogging communities , Brand image , Brand loyalty
  • Language: English
  • Type: Article
  • Identifier: http://hdl.handle.net/10210/405933 , uj:34108 , Citation: Pillay, S., Mpinganjira, M. 2019 : The influence of vlogging communities on brand image and loyalty.
  • Description: Abstract : The purpose of this paper is to explore the influence of vlogging communities on brand image and brand loyalty for colour cosmetics among Generation Y women. The study followed a qualitative approach. Semi-structured, in-depth interviews were conducted with twelve Generation Y women who engaged with colour cosmetics vlogging communities. The data was analysed using thematic analysis. Through participants’ narratives, it was discovered that i) brand experiences shared on vlogging community sites shape the online image of brands and brand image at individual consumer level, ii) brand image does influence brand loyalty, and iii) the extent to which vlogging communities influence the brand image and brand loyalty of consumers depends on their personal experiences with brands and on the message valence, specifically as it relates to quality and ratio. The findings show the need for marketing managers to pay attention to sentiments expressed on vlogging community sites. Such sentiments can help them gain market intelligence to devise strategies aimed at building favourable brand image and ensuring brand loyalty towards colour cosmetic brands among Generation Y women. Despite the growing popularity of vlogging sites, studies looking at their influence on consumers are rare. This study contributes to literature by providing useful insights on the influence of vlogging communities on brand image and on brand loyalty.
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The influence of vlogging communities on brand image and loyalty

  • Authors: Pillay, Semona , Mpinganjira, Mercy
  • Date: 2019
  • Subjects: Vlogging communities , Brand image , Brand loyalty
  • Language: English
  • Type: Article
  • Identifier: http://hdl.handle.net/10210/406418 , uj:34169 , Citation: Pillay, S., Mpinganjira, M. 2019 : The influence of vlogging communities on brand image and loyalty.
  • Description: Abstract : The purpose of this paper is to explore the influence of vlogging communities on brand image and brand loyalty for colour cosmetics among Generation Y women. The study followed a qualitative approach. Semi-structured, in-depth interviews were conducted with twelve Generation Y women who engaged with colour cosmetics vlogging communities. The data was analysed using thematic analysis. Through participants’ narratives, it was discovered that i) brand experiences shared on vlogging community sites shape the online image of brands and brand image at individual consumer level, ii) brand image does influence brand loyalty, and iii) the extent to which vlogging communities influence the brand image and brand loyalty of consumers depends on their personal experiences with brands and on the message valence, specifically as it relates to quality and ratio. The findings show the need for marketing managers to pay attention to sentiments expressed on vlogging community sites. Such sentiments can help them gain market intelligence to devise strategies aimed at building favourable brand image and ensuring brand loyalty towards colour cosmetic brands among Generation Y women. Despite the growing popularity of vlogging sites, studies looking at their influence on consumers are rare. This study contributes to literature by providing useful insights on the influence of vlogging communities on brand image and on brand loyalty.
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Validating trust and commitment as mediators between economic and non-economic satisfaction in Puerto Rican buyer-supplier relationships

Willingness to reciprocate in virtual health communities : the role of social capital, gratitude and indebtedness

  • Authors: Mpinganjira, Mercy
  • Date: 2019
  • Subjects: Social Capital , Indebtedness , Willingness to Reciprocate
  • Language: English
  • Type: Article
  • Identifier: http://hdl.handle.net/10210/402575 , uj:33695 , Citation: Mpinganjira, M. 2019. Willingness to reciprocate in virtual health communities : the role of social capital, gratitude and indebtedness.
  • Description: Abstract: Virtual health communities have become popular social environments where patients and carers are able to receive advice and support from other members of the community. However, not much is known of factors that influence willingness to share personal health information. Using the resource exchange theory and the affect theory of social exchange, this paper examines the role of social capital, gratitude and indebtedness in explaining levels of willingness to reciprocate in virtual health communities. Data was collected from 361 users of virtual health community sites in a cross-sectional survey conducted in Gauteng, South Africa. Structural equation modelling was used to analyse the data. The findings show that willingness to reciprocate is directly influenced by social capital, emotions of gratitude and indebtedness. The results also show that gratitude and indebtedness mediate the influence of social capital on willingness to reciprocate. The findings can be used by managers of virtual health communities to inform strategies aimed at stimulating more knowledge sharing on their sites.
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Adoption of online customer reviews : the influence of central and peripheral route factors

An experiential perspective on the continuum customer green satisfaction –green trust – positive word-of-mouth

Antecedents and outcomes of positive disconfirmation after service failure and recovery

Application of the Technology Acceptance Model and the Technology–Organisation–Environment Model to examine social media marketing use in the South African tourism industry

Continued use of online consumer review sites : the influence of information quality

  • Authors: Motan, Jaraad , Searle, Ethan , Khotle, Likeleli , Ndondo, Siphokazi , Mpinganjira, Mercy
  • Date: 2018
  • Subjects: Information quality , Behavioural intention , Guesthouses
  • Language: English
  • Type: Conference proceedings
  • Identifier: http://hdl.handle.net/10210/278313 , uj:29863 , Citation: Motan, J. et al. 2018. Continued use of online consumer review sites : the influence of information quality.
  • Description: Abstract: The purpose of this study is to examine the influence of information quality on user satisfaction with online review websites and on customers’ behavioural intention to continue using guest house review websites. Data used in the analysis was collected using a structured questionnaire from 306 users of customer review sites from Gauteng, South Africa. The data was analysed using version 24 of SPSS. The findings revealed that perceived quality of information on review sites has positive influence on user satisfaction and on continued use intentions of the review websites. The findings also revealed a positive relationship between user satisfaction with a review website and behavioural intention. The findings point to the need for guesthouse owners to recognise that users go through a purchasing decision process, the first step of which is conducting research through online review sites. Site owners should promote provision of high quality information on review sites and should ensure that reviews accurately reflect their guest house.
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