Parental involvement in school marketing
- Authors: Mathye, Annah Khetani
- Date: 2012-09-11
- Subjects: Public relations - Schools - South Africa , School publicity , Advertising - Schools - South Africa , Education - Parent participation - South Africa
- Type: Mini-Dissertation
- Identifier: uj:10028 , http://hdl.handle.net/10210/7418
- Description: M.Ed. , The aims of this study are: To probe parental involvement in the marketing of schools. To gain closer insight into what parental involvement in school marketing is. To gauge the extent in which schools utilize parental involvement in school marketing. To discover prevailing problems encountered in parental involvement in the marketing of schools. To explore ways and means of bringing about a solution to the problem.
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