The attitudes of donors towards non-profit organisations (NPOs) in Gauteng, South Africa : a generational perspective
- Authors: Du Plessis, Laureane , Petzer, Daniël J.
- Date: 2011-11
- Subjects: Attitudes towards NPOs , Attitudes towards supporting NPOs , Non-profit organisations (NPOs) , Baby boomers , Generation Y , Generation X
- Type: Article
- Identifier: uj:5770 , ISSN 1993-8233 , http://hdl.handle.net/10210/7777
- Description: Individual factors such as the demographic, socio-economic and psychographic characteristics of donors affect the levels of donations made to non-profit organisations (NPOs). As such, it is necessary for NPOs to have a better understanding of their donors’ psychographic characteristics and more specifically, their attitudes as this would enable NPOs to develop more effective marketing campaigns. The purpose of this paper is to investigate the attitudes of Baby Boomers, Generations X and Y towards NPOs and towards supporting NPOs in Gauteng, South Africa. Both exploratory and descriptive research designs were used in this study. Quota sampling was used to select respondents from the target population in the three generations under investigation. Overall, respondents have a positive attitude towards NPOs and supporting NPOs. At the end, however, no significant differences exist between the generations in terms of their attitudes towards NPOs and towards supporting NPOs; however, small positive correlations were evident for all three generations between their attitudes towards NPOs and towards supporting NPOs.
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Using brand identity to build brand equity : a comparison between the South African and Dutch business-to-business architectural industry
- Authors: Verster, Alet , Petzer, Daniël J. , Cunningham, Nicole
- Date: 2019
- Subjects: Business-to-business , B2B , brand equity
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/296146 , uj:32261 , Citation: Verster, A., Petzer, D.J. & Cunningham, N., 2019, ‘Using brand identity to build brand equity: A comparison between the South African and Dutch business-tobusiness architectural industry’, South African Journal of Business Management 50(1), a1372. https://doi.org/10.4102/ sajbm.v50i1.1372
- Description: Abstract: Existing research in the B2B field focuses on relationship marketing and not the importance of building brand equity. By focusing efforts on building brand equity B2B service firms have the opportunity to develop a long-term competitive advantage. Objective: This study explores how Dutch and South African business-to-business architectural firms compare in their development of brand equity and use of brand identity dimensions. These groups were selected because one (Dutch) holds a favourable brand equity position, while the other (South African) is perceived less favourably. Providing a direct comparison allows the South African business-to-business architectural industry to obtain knowledge and be in a better position to develop their brand equity and identity...
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