The readiness of South African consumers top technology-based banking products and services.
- Berndt, Adele, Petzer, Danie, Saunders, Stephen
- Authors: Berndt, Adele , Petzer, Danie , Saunders, Stephen
- Date: 2009
- Subjects: Technology readiness , Banking services
- Type: Article
- Identifier: uj:6195 , ISBN 978-86970-661-9 , http://hdl.handle.net/10210/5274
- Description: There is little published research regarding the technology-readiness of consumers in developing countries. The purpose of this paper is therefore to determine the technology readiness of South African consumers for technology-based products and services typically offered by banks. A telephone administered survey was conducted to elicit responses from 364 respondents regarding their technology readiness. Systematic sampling was used based upon a sampling frame considered representative of the South African population owning a telephone (fixed or mobile). An overall TRI score of 2.81 was realised for the sample. This is considered a 'medium'score compared to higher scores obtained in developed countries. In general, respondents are positive towards the use of technology and the effect that it has on their lives. The implication that it has for marketing managers relates to the way in which the technology is used by customers, and how it is communicated in marketing communication. This is critical as technology-readiness impacts on the adoption and use of products and services.
- Full Text:
- Authors: Berndt, Adele , Petzer, Danie , Saunders, Stephen
- Date: 2009
- Subjects: Technology readiness , Banking services
- Type: Article
- Identifier: uj:6195 , ISBN 978-86970-661-9 , http://hdl.handle.net/10210/5274
- Description: There is little published research regarding the technology-readiness of consumers in developing countries. The purpose of this paper is therefore to determine the technology readiness of South African consumers for technology-based products and services typically offered by banks. A telephone administered survey was conducted to elicit responses from 364 respondents regarding their technology readiness. Systematic sampling was used based upon a sampling frame considered representative of the South African population owning a telephone (fixed or mobile). An overall TRI score of 2.81 was realised for the sample. This is considered a 'medium'score compared to higher scores obtained in developed countries. In general, respondents are positive towards the use of technology and the effect that it has on their lives. The implication that it has for marketing managers relates to the way in which the technology is used by customers, and how it is communicated in marketing communication. This is critical as technology-readiness impacts on the adoption and use of products and services.
- Full Text:
Role of the learning organization paradigm in improving intellectual capital
- Du Toit, Adeline, Pienaar, Jaco
- Authors: Du Toit, Adeline , Pienaar, Jaco
- Date: 2009
- Subjects: Intellectual capital , Horseracing industry - South Africa , Phumelela (Firm: South Africa)
- Type: Article
- Identifier: uj:6188 , ISBN 978-86970-661-9 , http://hdl.handle.net/10210/5265
- Description: The purpose of this research was to determine to what extent intellectual capital is recognised and developed in a company in the South African horseracing industry. Intellectual capital is defined according to three categories -human, structural and relational capital. Intellectual capital's organizational importance is also discussed. The empirical study is conducted by examining the annual reports and financial statements of Phumelela. Intellectual capital is the main focus of the study, with knowledge sharing and the learning organisation seen as key intellectual capital development methods. The learning organisation is an essential paradigm in the knowledge economy and refers to an organisational and individua! mindset for knowledge improvement, goal achievement. and development. The importance of the learning organisation is discussed in an intellectual capital context.
- Full Text:
- Authors: Du Toit, Adeline , Pienaar, Jaco
- Date: 2009
- Subjects: Intellectual capital , Horseracing industry - South Africa , Phumelela (Firm: South Africa)
- Type: Article
- Identifier: uj:6188 , ISBN 978-86970-661-9 , http://hdl.handle.net/10210/5265
- Description: The purpose of this research was to determine to what extent intellectual capital is recognised and developed in a company in the South African horseracing industry. Intellectual capital is defined according to three categories -human, structural and relational capital. Intellectual capital's organizational importance is also discussed. The empirical study is conducted by examining the annual reports and financial statements of Phumelela. Intellectual capital is the main focus of the study, with knowledge sharing and the learning organisation seen as key intellectual capital development methods. The learning organisation is an essential paradigm in the knowledge economy and refers to an organisational and individua! mindset for knowledge improvement, goal achievement. and development. The importance of the learning organisation is discussed in an intellectual capital context.
- Full Text:
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