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Authors: Nhedzi, Abyshey
Date: 2015
Language: English
Type: Doctoral (Thesis)
Identifier: http://hdl.handle.net/10210/66180
Description: Abstract: While the effectiveness of brand linkage strategy is internationally undisputed, no studies have empirically explored and identified the effectiveness of linked brands in the South African c ... More
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Date: 2012-11-02
Subject: Marketing | Branding
Type: Thesis
Identifier: uj:7290
Description: Ph.D.
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