A risk management system for the international services marketing division of a financial institution
- Authors: Swanepoel, André Pieter
- Date: 2011-12-06
- Subjects: ABSA Bank , Risk management , Financial institutions management
- Type: Mini-Dissertation
- Identifier: uj:1856 , http://hdl.handle.net/10210/4213
- Description: M.Comm. , The International Banking division of Absa has an administrative as well as a sales aspect forming the basis of services delivered to the banking customer. For the administrative aspect a risk management system along with audit methodology have been implemented whilst for the Sales aspect no control procedure have been applied at all. The purpose of this dissertation therefore was to put forward a risk management system which could be applied to the International Services Marketing division of a Financial Institution like Absa. This was achieved by performing a literature study of risk management applied in the financial industry in order to identify relevant risks and relating it to the International Banking division and its sales process to design an adequate risk management system. The system was designed and implemented with relative ease although sceptism contrived to some teething problems. However, in a joint effort to mitigate risk all obstacles in the application of the system were removed, resulting in a successful risk and control analysis being performed along with implementing risk management plans. The system has been applied in the local as well as several African financial industries with great success in mitigating risk relevant to the International Banking Sales divisions of the financial institutions. The emphasis is now on implementation in more developed (western) financial industries where Absa has several subsidiaries as well as the design of audit methodology for the relevant divisions.
- Full Text:
- Authors: Swanepoel, André Pieter
- Date: 2011-12-06
- Subjects: ABSA Bank , Risk management , Financial institutions management
- Type: Mini-Dissertation
- Identifier: uj:1856 , http://hdl.handle.net/10210/4213
- Description: M.Comm. , The International Banking division of Absa has an administrative as well as a sales aspect forming the basis of services delivered to the banking customer. For the administrative aspect a risk management system along with audit methodology have been implemented whilst for the Sales aspect no control procedure have been applied at all. The purpose of this dissertation therefore was to put forward a risk management system which could be applied to the International Services Marketing division of a Financial Institution like Absa. This was achieved by performing a literature study of risk management applied in the financial industry in order to identify relevant risks and relating it to the International Banking division and its sales process to design an adequate risk management system. The system was designed and implemented with relative ease although sceptism contrived to some teething problems. However, in a joint effort to mitigate risk all obstacles in the application of the system were removed, resulting in a successful risk and control analysis being performed along with implementing risk management plans. The system has been applied in the local as well as several African financial industries with great success in mitigating risk relevant to the International Banking Sales divisions of the financial institutions. The emphasis is now on implementation in more developed (western) financial industries where Absa has several subsidiaries as well as the design of audit methodology for the relevant divisions.
- Full Text:
The role of internal marketing in building corporate reputation in South African retail banking, particularly ABSA
- Authors: Mokgoatlheng, Jacob Elias
- Date: 2012-06-05
- Subjects: Banks and banking , Corporate image , Communication in organizations , ABSA Bank , Reputation
- Type: Mini-Dissertation
- Identifier: uj:2459 , http://hdl.handle.net/10210/4916
- Description: M.Comm. , Many authors perceive corporate reputation as one of the important intangibles for organisations. It is therefore important that organisations manage corporate reputation effectively. There are several ways by which organisations can build and maintain corporate reputation. One such way is through using internal marketing. This study intends to explore the research problem that is presented in the form of a question. What is the role that internal marketing can play to help Absa as a retail bank in South Africa build its corporate reputation?
- Full Text:
- Authors: Mokgoatlheng, Jacob Elias
- Date: 2012-06-05
- Subjects: Banks and banking , Corporate image , Communication in organizations , ABSA Bank , Reputation
- Type: Mini-Dissertation
- Identifier: uj:2459 , http://hdl.handle.net/10210/4916
- Description: M.Comm. , Many authors perceive corporate reputation as one of the important intangibles for organisations. It is therefore important that organisations manage corporate reputation effectively. There are several ways by which organisations can build and maintain corporate reputation. One such way is through using internal marketing. This study intends to explore the research problem that is presented in the form of a question. What is the role that internal marketing can play to help Absa as a retail bank in South Africa build its corporate reputation?
- Full Text:
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