Rising trend in social media usage by women entrepreneurs across the globe to unlock their potentials for business success
- Ukpere, Wilfred I., Slabbert, Andre D, Ukpere, Celestine Lugaye
- Authors: Ukpere, Wilfred I. , Slabbert, Andre D , Ukpere, Celestine Lugaye
- Date: 2014
- Subjects: Women entrepreneurs , Social media , Success in business
- Type: Journal
- Identifier: uj:5460 , ISSN 2039-2117 , http://hdl.handle.net/10210/13436
- Description: Dwindling circulation of traditional media such as television, radio, newspapers and magazines has resulted from the growth of adapting digital technology and tools that involve the internet. The practice of surfing the web 2.0 to obtain real time information instantly, has led to the rise of an ever more connected infrastructure atmosphere globally. Digital marketing and online trading through e-commerce and m-commerce platforms is applied in these interconnected environment; it involves wide variety of approaches, whose success depends on the user-centric and interrelated approach to technology. A new type of media has been enabled with the use of the Internet and the World Wide Web. Marketers are realising the power of the Internet, as a communication platform and a way of following conversation since the past two decades. In marketing, strategy starts on the outside, considering the needs and expectations of the consumer and moving inwards to the root of the brand’s identity, to see where the business can gain advantage and add value. The study of Social Media Platforms and their impact in unlocking the financial success of the women entrepreneurs globally has been widely observed and quite vital to the new generation of gender based ventures that are digitally driven through the use of technology. This type of development through which women adapt and utilise Social Media platforms promotes the creation of a new revolution of modern digital entrepreneurial culture, by changing the female society from a technologically challenged to a technologically savvy one that changes their mind-set from the job seeking culture to embrace a job creating one, through opportunities that are made available by the use of Social Media Platforms and the Internet. Both formal and informal women owned ventures have been observed to adopt social media platforms to grow their communities as a medium for keeping in touch and getting current and ground feedback on products or services from existing and prospective clients.
- Full Text:
- Authors: Ukpere, Wilfred I. , Slabbert, Andre D , Ukpere, Celestine Lugaye
- Date: 2014
- Subjects: Women entrepreneurs , Social media , Success in business
- Type: Journal
- Identifier: uj:5460 , ISSN 2039-2117 , http://hdl.handle.net/10210/13436
- Description: Dwindling circulation of traditional media such as television, radio, newspapers and magazines has resulted from the growth of adapting digital technology and tools that involve the internet. The practice of surfing the web 2.0 to obtain real time information instantly, has led to the rise of an ever more connected infrastructure atmosphere globally. Digital marketing and online trading through e-commerce and m-commerce platforms is applied in these interconnected environment; it involves wide variety of approaches, whose success depends on the user-centric and interrelated approach to technology. A new type of media has been enabled with the use of the Internet and the World Wide Web. Marketers are realising the power of the Internet, as a communication platform and a way of following conversation since the past two decades. In marketing, strategy starts on the outside, considering the needs and expectations of the consumer and moving inwards to the root of the brand’s identity, to see where the business can gain advantage and add value. The study of Social Media Platforms and their impact in unlocking the financial success of the women entrepreneurs globally has been widely observed and quite vital to the new generation of gender based ventures that are digitally driven through the use of technology. This type of development through which women adapt and utilise Social Media platforms promotes the creation of a new revolution of modern digital entrepreneurial culture, by changing the female society from a technologically challenged to a technologically savvy one that changes their mind-set from the job seeking culture to embrace a job creating one, through opportunities that are made available by the use of Social Media Platforms and the Internet. Both formal and informal women owned ventures have been observed to adopt social media platforms to grow their communities as a medium for keeping in touch and getting current and ground feedback on products or services from existing and prospective clients.
- Full Text:
The relevance of modern technology usage on the business ventures of Kenyan women entrepreneurs
- Ukpere, Celestine Lugaye, Slabbert, Andre D, Ukpere, Wilfred I.
- Authors: Ukpere, Celestine Lugaye , Slabbert, Andre D , Ukpere, Wilfred I.
- Date: 2014
- Subjects: Businesswomen - Kenya , Women entrepreneurs - Kenya , Information and Communication Technology
- Type: Journal
- Identifier: uj:5480 , ISSN 2039-2117 , http://hdl.handle.net/10210/13457
- Description: Technological advancement, the adoption of digital marketing and incorporation of digital platforms and websites have fundamentally changed the entrepreneurial landscape in Africa especially from a gender based perspective. Reduced data bundle rates, growth and spread of Internet use in Kenya has contributed to the development and incorporation of technology and digital tools by most women entrepreneurs in their business. During the last decade women based entrepreneurial ventures on the African continent has had to adapt and develop with the digital and modern technologies. This paper is a case study based on three business ventures, namely an informal small scale venture and two formal woman entrepreneurial ventures. The purpose of the paper was to establish the experiences of these women entrepreneurs with regards to their use of technology and digital marketing platforms, in order to ascertain their impact on the growth and development of their ventures. Incorporating technology tools in business has supported the survival and expansion of most Kenyan women entrepreneurs, through the creation of competitive advantages that allows and encourages prosperity within a global economic setting. This enables technology and digital marketing platforms to be categorised as an important strategic component and tool in modern commercial ventures. Women entrepreneurs on the African continent seem to have adapted to these new developments. This paper also reports specifically on the findings of an online survey conducted in Kenya in 2013, which investigated the experiences of women entrepreneurs in adapting and incorporating online social network platforms and digital tools in both the formal and informal sectors. This paper further explains the role digital technology tools such as ICTs, Online Marketing, and EMarketing including the Social media platforms, play to enhance Kenyan women entrepreneurial ventures.
- Full Text:
- Authors: Ukpere, Celestine Lugaye , Slabbert, Andre D , Ukpere, Wilfred I.
- Date: 2014
- Subjects: Businesswomen - Kenya , Women entrepreneurs - Kenya , Information and Communication Technology
- Type: Journal
- Identifier: uj:5480 , ISSN 2039-2117 , http://hdl.handle.net/10210/13457
- Description: Technological advancement, the adoption of digital marketing and incorporation of digital platforms and websites have fundamentally changed the entrepreneurial landscape in Africa especially from a gender based perspective. Reduced data bundle rates, growth and spread of Internet use in Kenya has contributed to the development and incorporation of technology and digital tools by most women entrepreneurs in their business. During the last decade women based entrepreneurial ventures on the African continent has had to adapt and develop with the digital and modern technologies. This paper is a case study based on three business ventures, namely an informal small scale venture and two formal woman entrepreneurial ventures. The purpose of the paper was to establish the experiences of these women entrepreneurs with regards to their use of technology and digital marketing platforms, in order to ascertain their impact on the growth and development of their ventures. Incorporating technology tools in business has supported the survival and expansion of most Kenyan women entrepreneurs, through the creation of competitive advantages that allows and encourages prosperity within a global economic setting. This enables technology and digital marketing platforms to be categorised as an important strategic component and tool in modern commercial ventures. Women entrepreneurs on the African continent seem to have adapted to these new developments. This paper also reports specifically on the findings of an online survey conducted in Kenya in 2013, which investigated the experiences of women entrepreneurs in adapting and incorporating online social network platforms and digital tools in both the formal and informal sectors. This paper further explains the role digital technology tools such as ICTs, Online Marketing, and EMarketing including the Social media platforms, play to enhance Kenyan women entrepreneurial ventures.
- Full Text:
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