Environmental concern of South African cohorts : an exploratory study
- Berndt, Adele, Petzer, Danie
- Authors: Berndt, Adele , Petzer, Danie
- Date: 2011-09
- Subjects: Environmental attitudes , Environmental awareness , Recycling
- Type: Article
- Identifier: uj:5772 , ISSN 1993-8233 , http://hdl.handle.net/10210/7779
- Description: Environmental issues receive ever increasing attention in society and a general level of concern is expressed in the society, yet specific action-related programmes (such as recycling campaigns) do not experience the success that could be expected, given the level of attention and concern. This poses questions regarding the awareness and actions towards environmental issues. These are however, influenced by attitudes, making them critical. The focus of this quantitative study was to investigate the attitudes (and their components) of South Africans towards environmental and recycling issues. The study was conducted among a convenience sample of 139 respondents using a self administered paper-based survey. The findings show that respondents exhibited relatively positive attitudes towards environmental issues. No significant differences were, however, found between groups based upon gender or income, while significant differences were found between older and younger respondents. This paper indicates that organisations involved in environmental issues (including recycling) can harness positive attitudes to increase the success of programmes that are introduced.
- Full Text:
- Authors: Berndt, Adele , Petzer, Danie
- Date: 2011-09
- Subjects: Environmental attitudes , Environmental awareness , Recycling
- Type: Article
- Identifier: uj:5772 , ISSN 1993-8233 , http://hdl.handle.net/10210/7779
- Description: Environmental issues receive ever increasing attention in society and a general level of concern is expressed in the society, yet specific action-related programmes (such as recycling campaigns) do not experience the success that could be expected, given the level of attention and concern. This poses questions regarding the awareness and actions towards environmental issues. These are however, influenced by attitudes, making them critical. The focus of this quantitative study was to investigate the attitudes (and their components) of South Africans towards environmental and recycling issues. The study was conducted among a convenience sample of 139 respondents using a self administered paper-based survey. The findings show that respondents exhibited relatively positive attitudes towards environmental issues. No significant differences were, however, found between groups based upon gender or income, while significant differences were found between older and younger respondents. This paper indicates that organisations involved in environmental issues (including recycling) can harness positive attitudes to increase the success of programmes that are introduced.
- Full Text:
The attitudes of Generation Y students at a South African university towards supporting charitable organisations
- Du Plessis, Laureane, Berndt, Adele, Petzer, Danie
- Authors: Du Plessis, Laureane , Berndt, Adele , Petzer, Danie
- Date: 2009
- Subjects: Non-profit organisations , Generation Y students , Charitable marketing
- Type: Article
- Identifier: uj:6224 , ISBN 1-9322917-05-5 , http://hdl.handle.net/10210/5314
- Description: Non-profit organisations across the globe are very aware of the challenges they face: an increase in the number of charities, a lack of funding, a lack of volunteers and a changing donor-market. With donations declining as donors get older, charitable marketers need to turn their attention to a younger generation. This paper attempts to provide some insight into the supporting behaviour (through donations and volunteering) of Generation Y students at a South African University and measures their attitude towards supporting charitable organisations. Based on the results, managerial implications and recommendations for future research are proposed.
- Full Text:
- Authors: Du Plessis, Laureane , Berndt, Adele , Petzer, Danie
- Date: 2009
- Subjects: Non-profit organisations , Generation Y students , Charitable marketing
- Type: Article
- Identifier: uj:6224 , ISBN 1-9322917-05-5 , http://hdl.handle.net/10210/5314
- Description: Non-profit organisations across the globe are very aware of the challenges they face: an increase in the number of charities, a lack of funding, a lack of volunteers and a changing donor-market. With donations declining as donors get older, charitable marketers need to turn their attention to a younger generation. This paper attempts to provide some insight into the supporting behaviour (through donations and volunteering) of Generation Y students at a South African University and measures their attitude towards supporting charitable organisations. Based on the results, managerial implications and recommendations for future research are proposed.
- Full Text:
The readiness of South African consumers top technology-based banking products and services.
- Berndt, Adele, Petzer, Danie, Saunders, Stephen
- Authors: Berndt, Adele , Petzer, Danie , Saunders, Stephen
- Date: 2009
- Subjects: Technology readiness , Banking services
- Type: Article
- Identifier: uj:6195 , ISBN 978-86970-661-9 , http://hdl.handle.net/10210/5274
- Description: There is little published research regarding the technology-readiness of consumers in developing countries. The purpose of this paper is therefore to determine the technology readiness of South African consumers for technology-based products and services typically offered by banks. A telephone administered survey was conducted to elicit responses from 364 respondents regarding their technology readiness. Systematic sampling was used based upon a sampling frame considered representative of the South African population owning a telephone (fixed or mobile). An overall TRI score of 2.81 was realised for the sample. This is considered a 'medium'score compared to higher scores obtained in developed countries. In general, respondents are positive towards the use of technology and the effect that it has on their lives. The implication that it has for marketing managers relates to the way in which the technology is used by customers, and how it is communicated in marketing communication. This is critical as technology-readiness impacts on the adoption and use of products and services.
- Full Text:
- Authors: Berndt, Adele , Petzer, Danie , Saunders, Stephen
- Date: 2009
- Subjects: Technology readiness , Banking services
- Type: Article
- Identifier: uj:6195 , ISBN 978-86970-661-9 , http://hdl.handle.net/10210/5274
- Description: There is little published research regarding the technology-readiness of consumers in developing countries. The purpose of this paper is therefore to determine the technology readiness of South African consumers for technology-based products and services typically offered by banks. A telephone administered survey was conducted to elicit responses from 364 respondents regarding their technology readiness. Systematic sampling was used based upon a sampling frame considered representative of the South African population owning a telephone (fixed or mobile). An overall TRI score of 2.81 was realised for the sample. This is considered a 'medium'score compared to higher scores obtained in developed countries. In general, respondents are positive towards the use of technology and the effect that it has on their lives. The implication that it has for marketing managers relates to the way in which the technology is used by customers, and how it is communicated in marketing communication. This is critical as technology-readiness impacts on the adoption and use of products and services.
- Full Text:
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