Changing conversation and dialogue through LeadSA: an example of public relations activism in South Africa
- Benecke, D.R., Oksiutycz, A.
- Authors: Benecke, D.R. , Oksiutycz, A.
- Date: 2016
- Subjects: South Africa , Public relations activism , Third culture
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/91945 , uj:20165 , Citation: Benecke, D.R., & Oksiutycz, A. 2016. Changing conversation and dialogue through LeadSA: an example of public relations activism in South Africa.
- Description: Abstract:The words of Lund and Nabavi “we learn more about something if we talk about it” (2008, p. 27) highlight the importance of conversation and dialogue in bringing about change – be it in an organization or in society. In South Africa, given the country’s history, dialogue across ethnic, social and political divides does not come naturally. The need for changed and new conversations exists in South Africa. Despite celebrating 20 years of democracy South Africans still face many economic, social and moral challenges. These challenges manifest themselves through protest actions against the slow pace of improvement in the townships, frustration with lack of personal progress among young South Africans, a lack of tolerance and understanding of the “others” (Seekings, 2007). Unfortunately change takes time and concerted effort (Eyre & Littleton, 2013), trust must be built and is earned through participation in open dialogue and mutual negotiation (Bardhan, 2011, p. 97). Public relations activism as a manifestation of the postmodernist worldview and PR activists as change agents are at the heart of this exploratory study of the role of public relations in the South African society. The research aim of this article is to investigate the principles and methods used by Primedia Broadcasting South Africa’s LeadSA initiative to start and facilitate social dialogue and to contribute to social change. Data was collected by means of interviews with key decision-makers at LeadSA. In addition, a variety of documents, such as electronic newsletters, internal documents and research reports, were analysed. A case study approach was used to contextualise the theory and illustrate the principles and practices implemented by LeadSA.
- Full Text:
- Authors: Benecke, D.R. , Oksiutycz, A.
- Date: 2016
- Subjects: South Africa , Public relations activism , Third culture
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/91945 , uj:20165 , Citation: Benecke, D.R., & Oksiutycz, A. 2016. Changing conversation and dialogue through LeadSA: an example of public relations activism in South Africa.
- Description: Abstract:The words of Lund and Nabavi “we learn more about something if we talk about it” (2008, p. 27) highlight the importance of conversation and dialogue in bringing about change – be it in an organization or in society. In South Africa, given the country’s history, dialogue across ethnic, social and political divides does not come naturally. The need for changed and new conversations exists in South Africa. Despite celebrating 20 years of democracy South Africans still face many economic, social and moral challenges. These challenges manifest themselves through protest actions against the slow pace of improvement in the townships, frustration with lack of personal progress among young South Africans, a lack of tolerance and understanding of the “others” (Seekings, 2007). Unfortunately change takes time and concerted effort (Eyre & Littleton, 2013), trust must be built and is earned through participation in open dialogue and mutual negotiation (Bardhan, 2011, p. 97). Public relations activism as a manifestation of the postmodernist worldview and PR activists as change agents are at the heart of this exploratory study of the role of public relations in the South African society. The research aim of this article is to investigate the principles and methods used by Primedia Broadcasting South Africa’s LeadSA initiative to start and facilitate social dialogue and to contribute to social change. Data was collected by means of interviews with key decision-makers at LeadSA. In addition, a variety of documents, such as electronic newsletters, internal documents and research reports, were analysed. A case study approach was used to contextualise the theory and illustrate the principles and practices implemented by LeadSA.
- Full Text:
Using action research for curriculum development and improving the learning experience : a case study
- Authors: Oksiutycz, A. , Azionya, C.
- Date: 2017
- Subjects: Authentic learning , Projects-based teaching , Deep learning
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/240346 , uj:24726 , Citation: Oksiutycz, A. & Azionya, C. 2017. Using action research for curriculum development and improving the learning experience : a case study.
- Description: Abstract: Please refer to full text to view abstract
- Full Text:
- Authors: Oksiutycz, A. , Azionya, C.
- Date: 2017
- Subjects: Authentic learning , Projects-based teaching , Deep learning
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/240346 , uj:24726 , Citation: Oksiutycz, A. & Azionya, C. 2017. Using action research for curriculum development and improving the learning experience : a case study.
- Description: Abstract: Please refer to full text to view abstract
- Full Text:
- «
- ‹
- 1
- ›
- »