Design perspectives : an approach to support authentic entrepreneurial designers during pre-incubation
- Tselepis, Thea J., Lavelle, Carol
- Authors: Tselepis, Thea J. , Lavelle, Carol
- Date: 2018
- Subjects: Design Thinking , Empathy , Entrepreneurial Orientation
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/289740 , uj:31442 , Citation: Tselepis, T.J. & Lavelle, C. 2018. Design perspectives: an approach to support authentic entrepreneurial designers during pre-incubation.
- Description: Abstract: Potential design entrepreneurs often have to apply approaches that incorporate a clear business strategy through product design. Designers are however not primarily trained to design business strategies and often have to be pre-incubated in order to prepare them for business start-up. This paper proposes an approach relevant to pre-incubate potential design entrepreneurs so that they become more entrepreneurial during the practice led design process, yet still apply the cornerstone of design thinking namely empathy. The argument is made that creative analysis, creative synthesis and creative evaluation are phases in the design process that can be supported by the Empathy Map to enhance Entrepreneurial Orientation and business strategy. We recommend that the approach is used to facilitate feasible products/services, a business strategy and empowered entrepreneurial designers who are able to calculate risk bearing in mind multiple design perspectives. The recommendations from this paper is proposed for any environment relating to pre-incubation of practice led design entrepreneurs.
- Full Text:
- Authors: Tselepis, Thea J. , Lavelle, Carol
- Date: 2018
- Subjects: Design Thinking , Empathy , Entrepreneurial Orientation
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/289740 , uj:31442 , Citation: Tselepis, T.J. & Lavelle, C. 2018. Design perspectives: an approach to support authentic entrepreneurial designers during pre-incubation.
- Description: Abstract: Potential design entrepreneurs often have to apply approaches that incorporate a clear business strategy through product design. Designers are however not primarily trained to design business strategies and often have to be pre-incubated in order to prepare them for business start-up. This paper proposes an approach relevant to pre-incubate potential design entrepreneurs so that they become more entrepreneurial during the practice led design process, yet still apply the cornerstone of design thinking namely empathy. The argument is made that creative analysis, creative synthesis and creative evaluation are phases in the design process that can be supported by the Empathy Map to enhance Entrepreneurial Orientation and business strategy. We recommend that the approach is used to facilitate feasible products/services, a business strategy and empowered entrepreneurial designers who are able to calculate risk bearing in mind multiple design perspectives. The recommendations from this paper is proposed for any environment relating to pre-incubation of practice led design entrepreneurs.
- Full Text:
Developing a discourse in fashion design : what is research for fashion design?
- Smal, Desiree, Lavelle, Carol
- Authors: Smal, Desiree , Lavelle, Carol
- Date: 2011
- Subjects: Fashion - Study and teaching , Fashion design - Study and teaching
- Type: Article
- Identifier: http://ujcontent.uj.ac.za8080/10210/376596 , uj:6072 , http://hdl.handle.net/10210/10676
- Description: The concept of fashion has attracted a great deal of interest from a variety of academic disciplines such as history, culture, anthropology, sociology, psychology and semiotics to name a few. This has often resulted in tension between different approaches. At a conference held in England in 2009 concerning the future of fashion studies, a number of fashion scholars such Rebecca Arnold, Christopher Breward, Professor Stella Bruzzi and many others, deliberated on the methodologies and research agendas that have emerged in the growing research area of fashion studies. It was noted that although fashion studies has gained momentum over the last decade as an interdisciplinary field of research, fashion as an academic subject has remained weak. Research activities in the field of fashion studies include the contribution of authors from other fields of study that preserve their own disciplinary identities (Riello & McNeil 2010:7). In order to develop the area of fashion studies as an interdisciplinary field of study that is acknowledge by the academy, McNeil (2010) notes that key areas of concern need to be addressed. These areas include the development of research that combines theory and history with the development of material products resulting in a methodological richness. This poses a challenge for the development of fashion studies as a research area as students are required to have practical experience in the skills required in making a product as well as an understanding of historical and theoretical practices that encompass fashion as a broad and complex social phenomenon. In order to achieve this, an opportunity arises for fashion design education in South Africa to engage in a discourse that promotes research that emphasises issues of materiality combined with theoretical and historical constructs. Recent research activity in the department on masters and PhD level has emphasised the above. This paper is a discussion document by two lecturers from the department of Fashion Design, Faculty of Art, Design and Architecture at the University of Johannesburg, on the future and development of fashion design studies and suggests that design thinking provides an important basis on which further discussions on fashion design education may be pursued.
- Full Text:
- Authors: Smal, Desiree , Lavelle, Carol
- Date: 2011
- Subjects: Fashion - Study and teaching , Fashion design - Study and teaching
- Type: Article
- Identifier: http://ujcontent.uj.ac.za8080/10210/376596 , uj:6072 , http://hdl.handle.net/10210/10676
- Description: The concept of fashion has attracted a great deal of interest from a variety of academic disciplines such as history, culture, anthropology, sociology, psychology and semiotics to name a few. This has often resulted in tension between different approaches. At a conference held in England in 2009 concerning the future of fashion studies, a number of fashion scholars such Rebecca Arnold, Christopher Breward, Professor Stella Bruzzi and many others, deliberated on the methodologies and research agendas that have emerged in the growing research area of fashion studies. It was noted that although fashion studies has gained momentum over the last decade as an interdisciplinary field of research, fashion as an academic subject has remained weak. Research activities in the field of fashion studies include the contribution of authors from other fields of study that preserve their own disciplinary identities (Riello & McNeil 2010:7). In order to develop the area of fashion studies as an interdisciplinary field of study that is acknowledge by the academy, McNeil (2010) notes that key areas of concern need to be addressed. These areas include the development of research that combines theory and history with the development of material products resulting in a methodological richness. This poses a challenge for the development of fashion studies as a research area as students are required to have practical experience in the skills required in making a product as well as an understanding of historical and theoretical practices that encompass fashion as a broad and complex social phenomenon. In order to achieve this, an opportunity arises for fashion design education in South Africa to engage in a discourse that promotes research that emphasises issues of materiality combined with theoretical and historical constructs. Recent research activity in the department on masters and PhD level has emphasised the above. This paper is a discussion document by two lecturers from the department of Fashion Design, Faculty of Art, Design and Architecture at the University of Johannesburg, on the future and development of fashion design studies and suggests that design thinking provides an important basis on which further discussions on fashion design education may be pursued.
- Full Text:
The status and development of a theoretical basis for advanced study in fashion design
- Authors: Lavelle, Carol
- Date: 2014-09-23
- Subjects: Fashion design - South Africa , Fashion design , Fashion - Study and teaching (Higher)
- Type: Thesis
- Identifier: uj:12363 , http://hdl.handle.net/10210/12148
- Description: M.Tech. (Fashion) , Advanced studies in fashion design in South Africa have attracted little interest. Master’s studies are limited and doctoral studies are almost non-existent. This situation has resulted in the academic vulnerability of the discipline as a creative and commercial practice. In order to promote and expand research activities and advanced studies within fashion design at the University of Johannesburg, this study contends that it is necessary to develop a systematic understanding of the theoretical and practicing manifestations of fashion design in relation to the nature and process of design and fashion systems. In order to develop a deeper understanding of the interconnection between theory and practice, this study adopts a thematic style and a qualitative methodological approach to the examination of fashion design from the perspectives of history, theory and practice. The study synthesises key ideas from these areas and applies relevant frameworks to review the South African fashion system and to determine the theoretical orientation of selected advanced studies and research activities pursued over the last decade. The study proposes that considerations for the theoretical grounding of advanced studies in fashion design that could be taken into account include the need to: encourage an approach that accommodates the broader theoretical and practical dimensions of fashion design when engaging in advanced studies and research activities; view fashion design within the constellation of specialist design practices integral to ideas of a unitary discipline which could underpin and enrich advanced studies; adopt forward-oriented theoretical foundations for research and advanced studies which would ensure greater and more meaningful connections to practice; develop third- and fourth-order design theory and thinking in advanced studies in any discipline of design; take cognisance of developments in design theory concerning the nature and context of design problems and ensure an understanding of fashion systems and the multiple positioning of fashion designers within such systems.
- Full Text:
- Authors: Lavelle, Carol
- Date: 2014-09-23
- Subjects: Fashion design - South Africa , Fashion design , Fashion - Study and teaching (Higher)
- Type: Thesis
- Identifier: uj:12363 , http://hdl.handle.net/10210/12148
- Description: M.Tech. (Fashion) , Advanced studies in fashion design in South Africa have attracted little interest. Master’s studies are limited and doctoral studies are almost non-existent. This situation has resulted in the academic vulnerability of the discipline as a creative and commercial practice. In order to promote and expand research activities and advanced studies within fashion design at the University of Johannesburg, this study contends that it is necessary to develop a systematic understanding of the theoretical and practicing manifestations of fashion design in relation to the nature and process of design and fashion systems. In order to develop a deeper understanding of the interconnection between theory and practice, this study adopts a thematic style and a qualitative methodological approach to the examination of fashion design from the perspectives of history, theory and practice. The study synthesises key ideas from these areas and applies relevant frameworks to review the South African fashion system and to determine the theoretical orientation of selected advanced studies and research activities pursued over the last decade. The study proposes that considerations for the theoretical grounding of advanced studies in fashion design that could be taken into account include the need to: encourage an approach that accommodates the broader theoretical and practical dimensions of fashion design when engaging in advanced studies and research activities; view fashion design within the constellation of specialist design practices integral to ideas of a unitary discipline which could underpin and enrich advanced studies; adopt forward-oriented theoretical foundations for research and advanced studies which would ensure greater and more meaningful connections to practice; develop third- and fourth-order design theory and thinking in advanced studies in any discipline of design; take cognisance of developments in design theory concerning the nature and context of design problems and ensure an understanding of fashion systems and the multiple positioning of fashion designers within such systems.
- Full Text:
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