An analyses of the effect of living habits on water conservation among Gauteng residents
- Gule, Palesa T., Maduku, Daniel K., Dilotsotlhe, Nombulelo
- Authors: Gule, Palesa T. , Maduku, Daniel K. , Dilotsotlhe, Nombulelo
- Date: 2018
- Subjects: Attitude , Living Habit , Intention to Conserve Water
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/273328 , uj:29116 , Citation: Gule, P.T., Maduku, D.K. & Dilotsotlhe, N. 2018. An analyses of the effect of living habits on water conservation among Gauteng residents.
- Description: Abstract: South Africa’s water resources are constantly under pressure as a result of severe weather conditions, pollution, destruction of wetlands and a growing population. Although efforts to increase awareness of water conservation have been implemented, household usage continues to rise. Previous studies have highlighted the major issues militating against water conservation behaviour, but more research is necessary in the South African context. The purpose of this study, therefore, was to understand the impact of living habits on water conservation behaviour among Gauteng residents, using a research model that integrates living habits into the Theory of Reasoned Action (TRA). Data for empirical testing of the proposed research model was obtained from the responses of 347 respondents in Gauteng. The empirical results of the analysis indicate that respondents’ habits and intention to conserve water have significant and positive effects on water conservation behaviour. The results further reveal that attitude, subjective norm and living habits exert a significant and positive influence on intention to conserve water. The implications of these findings for strategies aimed at water conservation among consumers in the province and others in similar contexts are presented.
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- Authors: Gule, Palesa T. , Maduku, Daniel K. , Dilotsotlhe, Nombulelo
- Date: 2018
- Subjects: Attitude , Living Habit , Intention to Conserve Water
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/273328 , uj:29116 , Citation: Gule, P.T., Maduku, D.K. & Dilotsotlhe, N. 2018. An analyses of the effect of living habits on water conservation among Gauteng residents.
- Description: Abstract: South Africa’s water resources are constantly under pressure as a result of severe weather conditions, pollution, destruction of wetlands and a growing population. Although efforts to increase awareness of water conservation have been implemented, household usage continues to rise. Previous studies have highlighted the major issues militating against water conservation behaviour, but more research is necessary in the South African context. The purpose of this study, therefore, was to understand the impact of living habits on water conservation behaviour among Gauteng residents, using a research model that integrates living habits into the Theory of Reasoned Action (TRA). Data for empirical testing of the proposed research model was obtained from the responses of 347 respondents in Gauteng. The empirical results of the analysis indicate that respondents’ habits and intention to conserve water have significant and positive effects on water conservation behaviour. The results further reveal that attitude, subjective norm and living habits exert a significant and positive influence on intention to conserve water. The implications of these findings for strategies aimed at water conservation among consumers in the province and others in similar contexts are presented.
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Dimensions of perceived risk of mobile banking apps: an empirical investigation of South African retail banking customers
- Thusi, Philile, Maduku, Daniel K.
- Authors: Thusi, Philile , Maduku, Daniel K.
- Date: 2019
- Subjects: South Africa , Perceived risk , Mobile banking apps
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/405025 , uj:33992 , Citation: Thusi, P., Maduku, D.K., 2019 : Dimensions of perceived risk of mobile banking apps: an empirical investigation of South African retail banking customers.
- Description: Abstract : Banking transactions carried out in the uncertain conditions of mobile commerce involve high levels of perceived risk and require substantial levels of trust. Therefore, gaining customer trust and reducing the influence of risk is imperative to developing and nurturing long-lasting and strong relationship between customers and retail banks. However, limited research is currently investigating the effects of overall perceived risk and trust on retail banking customers use of mobile commerce, particularly from the perspective of emerging African economies. This study investigates the effects of perceived risk and institution-based trust on the use of mobile banking apps among South African retail bank customers. The model was tested using responses obtained from 352 users of the mobile banking services of the five major retail banks (ABSA, Capitec, FNB, Nedbank, and Standard Bank) in South Africa. The findings of this study suggest that institution-based trust has a significant positive influence on use behaviour of mobile banking apps. Furthermore, perceived risk has a significant negative influence on use behaviour; and, lastly, institution-based trust is found to have a significant negative influence on perceived risk.
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- Authors: Thusi, Philile , Maduku, Daniel K.
- Date: 2019
- Subjects: South Africa , Perceived risk , Mobile banking apps
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/10210/405025 , uj:33992 , Citation: Thusi, P., Maduku, D.K., 2019 : Dimensions of perceived risk of mobile banking apps: an empirical investigation of South African retail banking customers.
- Description: Abstract : Banking transactions carried out in the uncertain conditions of mobile commerce involve high levels of perceived risk and require substantial levels of trust. Therefore, gaining customer trust and reducing the influence of risk is imperative to developing and nurturing long-lasting and strong relationship between customers and retail banks. However, limited research is currently investigating the effects of overall perceived risk and trust on retail banking customers use of mobile commerce, particularly from the perspective of emerging African economies. This study investigates the effects of perceived risk and institution-based trust on the use of mobile banking apps among South African retail bank customers. The model was tested using responses obtained from 352 users of the mobile banking services of the five major retail banks (ABSA, Capitec, FNB, Nedbank, and Standard Bank) in South Africa. The findings of this study suggest that institution-based trust has a significant positive influence on use behaviour of mobile banking apps. Furthermore, perceived risk has a significant negative influence on use behaviour; and, lastly, institution-based trust is found to have a significant negative influence on perceived risk.
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Empirical analysis of South African Muslims’ acceptance of Takaful life insurance
- Khan, Mohammed F., Maduku, Daniel K.
- Authors: Khan, Mohammed F. , Maduku, Daniel K.
- Date: 2017
- Subjects: Takaful life insurance , Theory of Reasoned Action , Muslims
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/254585 , uj:26655 , Citation: Khan, M.F. & Maduku, D.F. 2017. Empirical analysis of South African Muslims’ acceptance of Takaful life insurance.
- Description: Abstract: This study investigated the acceptance and purchasing of Takaful life insurance policies among South African Muslims using the Theory of Reasoned Action (TRA) as the theoretical model. Data were obtained by administering a survey to 235 Muslims in the Gauteng Province of South Africa. Statistical analysis of the data was carried out using the Statistical Package for Social Sciences Research and SmartPls. The results suggest that attitude towards Takaful life insurance purchases and subjective norms are salient determinants of participants’ behavioural intention towards Takaful insurance policies. Furthermore, actual behaviour towards this Islamic financial product is significantly predicted by behavioural intention. The findings of the study contribute to enhancing our understanding of Takaful life insurance policies acceptance and purchase among South African Muslims – an area that is sparsely investigated – and validate the TRA in a South African Muslim sample.
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- Authors: Khan, Mohammed F. , Maduku, Daniel K.
- Date: 2017
- Subjects: Takaful life insurance , Theory of Reasoned Action , Muslims
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/254585 , uj:26655 , Citation: Khan, M.F. & Maduku, D.F. 2017. Empirical analysis of South African Muslims’ acceptance of Takaful life insurance.
- Description: Abstract: This study investigated the acceptance and purchasing of Takaful life insurance policies among South African Muslims using the Theory of Reasoned Action (TRA) as the theoretical model. Data were obtained by administering a survey to 235 Muslims in the Gauteng Province of South Africa. Statistical analysis of the data was carried out using the Statistical Package for Social Sciences Research and SmartPls. The results suggest that attitude towards Takaful life insurance purchases and subjective norms are salient determinants of participants’ behavioural intention towards Takaful insurance policies. Furthermore, actual behaviour towards this Islamic financial product is significantly predicted by behavioural intention. The findings of the study contribute to enhancing our understanding of Takaful life insurance policies acceptance and purchase among South African Muslims – an area that is sparsely investigated – and validate the TRA in a South African Muslim sample.
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Explaining consumer attitude towards purchasing green products : the role of knowledge, self-identity, and utility
- Gule, Palesa T., Maduku, Daniel K.
- Authors: Gule, Palesa T. , Maduku, Daniel K.
- Date: 2017
- Subjects: Product Knowledge , Self-Identity , Product Utility
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/240934 , uj:24796 , Citation: Gule, P.T. & Maduku, D.K. 2017. Explaining consumer attitude towards purchasing green products : the role of knowledge, self-identity, and utility.
- Description: Abstract: The purpose of this paper is to understand the impact of product knowledge, self-identity and product utility on the attitude of South African consumers towards buying ‘green’ products. A conceptual model that posited a direct relationship between product knowledge, self-identity, product utility and the attitude, was empirically tested using data that were conveniently sourced from consumers in Johannesburg, South Africa. A structural equation modeling (SEM) using SmartPLS, a partial least squares structural equation modelling (SEM) software package, was used to analyse the research framework proposed for this study. The results reveal that product knowledge, consumer selfidentity and product utility were significant and positively related to consumers’ attitudes towards green product purchases. The implications of the findings for the managerial development of appropriate marketing strategies aimed at improving consumers’ attitudes towards green product purchases are outlined.
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- Authors: Gule, Palesa T. , Maduku, Daniel K.
- Date: 2017
- Subjects: Product Knowledge , Self-Identity , Product Utility
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/240934 , uj:24796 , Citation: Gule, P.T. & Maduku, D.K. 2017. Explaining consumer attitude towards purchasing green products : the role of knowledge, self-identity, and utility.
- Description: Abstract: The purpose of this paper is to understand the impact of product knowledge, self-identity and product utility on the attitude of South African consumers towards buying ‘green’ products. A conceptual model that posited a direct relationship between product knowledge, self-identity, product utility and the attitude, was empirically tested using data that were conveniently sourced from consumers in Johannesburg, South Africa. A structural equation modeling (SEM) using SmartPLS, a partial least squares structural equation modelling (SEM) software package, was used to analyse the research framework proposed for this study. The results reveal that product knowledge, consumer selfidentity and product utility were significant and positively related to consumers’ attitudes towards green product purchases. The implications of the findings for the managerial development of appropriate marketing strategies aimed at improving consumers’ attitudes towards green product purchases are outlined.
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The impact of system characteristics on decision-makers’ attitude towards the adoption of mobile marketing
- Authors: Maduku, Daniel K.
- Date: 2017
- Subjects: Mobile marketing , Innovation characteristics , Small and medium-sized enterprises (SMEs)
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/240460 , uj:24735 , Citation: Maduku, D.K. 2017. The impact of system characteristics on decision-makers’ attitude towards the adoption of mobile marketing.
- Description: Abstract: Research on the association between innovation characteristics and the adoption of the mobile marketing innovation at the small and medium-sized enterprise (SME) interface is limited. This study examined the direct impact of the innovation characteristics on South African SME decision-makers’ attitude towards the adoption of mobile marketing. Data for testing the research hypotheses formulated for the study were obtained through a survey of 156 manufacturing SMEs in the Gauteng Province of South Africa. The findings suggest that relative advantage, compatibility, and the complexity of the mobile marketing innovation are all significantly associated with SME decision-makers’ attitude towards adopting this source of innovation. The managerial implications of these findings for strategies aimed at accelerating the adoption of mobile marketing among South African SMEs and others operating in similar contexts are highlighted.
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- Authors: Maduku, Daniel K.
- Date: 2017
- Subjects: Mobile marketing , Innovation characteristics , Small and medium-sized enterprises (SMEs)
- Language: English
- Type: Conference proceedings
- Identifier: http://hdl.handle.net/10210/240460 , uj:24735 , Citation: Maduku, D.K. 2017. The impact of system characteristics on decision-makers’ attitude towards the adoption of mobile marketing.
- Description: Abstract: Research on the association between innovation characteristics and the adoption of the mobile marketing innovation at the small and medium-sized enterprise (SME) interface is limited. This study examined the direct impact of the innovation characteristics on South African SME decision-makers’ attitude towards the adoption of mobile marketing. Data for testing the research hypotheses formulated for the study were obtained through a survey of 156 manufacturing SMEs in the Gauteng Province of South Africa. The findings suggest that relative advantage, compatibility, and the complexity of the mobile marketing innovation are all significantly associated with SME decision-makers’ attitude towards adopting this source of innovation. The managerial implications of these findings for strategies aimed at accelerating the adoption of mobile marketing among South African SMEs and others operating in similar contexts are highlighted.
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