The glass ceiling phenomenon in the South African hospitality industry
- Authors: Mwashita, Tinaye Z.H.
- Date: 2019
- Subjects: Glass ceiling (Employment discrimination) - South Africa , Women executives - South Africa , Discrimination in employment - South Africa , Success in business - South Africa , Women - Employment - South Africa , Hospitality industry - South Africa
- Language: English
- Type: Masters (Thesis)
- Identifier: http://hdl.handle.net/10210/430829 , uj:37151
- Description: Abstract: The term ‘glass ceiling’ is used to describe the abstract factors that affect women’s career progression. The literature review examines the factors purported to constitute the ‘glass ceiling’ phenomenon. Since the 1950s, the number of women in the workplace has increased substantially on a worldwide basis, and the role of women in society, and in the workplace, has therefore changed, with it still continuing to evolve. Women are no longer viewed as being only homemakers and caregivers. Having claimed their rightful space in the workplace, they have, over the years, had to exert every effort to achieve equality and parity within the workplace. As yet, only a limited amount of scholarly work has been undertaken in the South African hospitality industry, so that the underlying aim of the current study was to add to the existing body of knowledge on the glass ceiling phenomenon. The study was, therefore, located within the South African hospitality industry, with a particular focus on four hotel groups’ hotels in Gauteng, where the primary aim was to investigate different perspectives on the glass ceiling phenomenon in the aforementioned context. The objectives of the study were to establish whether or not the glass ceiling exists in the South African hospitality industry, and whether it is a result of either intrinsic or extrinsic factors. The researcher adopted a mixed-methods approach, with the primary data required being obtained by means of the administration of a questionnaire survey, as well as through interviews that were conducted with the key informants. The study population comprised of individuals in lower to senior management positions, this included line managers, middle managers and senior/departmental managers. The sample for the questionnaire respondents was arrived at through the use of snowballing - a non-probability sampling method, the sample comprised of lower to senior management personnel and the sample size (n) was 150. .. , M.A. (Tourism & Hospitality)
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- Authors: Mwashita, Tinaye Z.H.
- Date: 2019
- Subjects: Glass ceiling (Employment discrimination) - South Africa , Women executives - South Africa , Discrimination in employment - South Africa , Success in business - South Africa , Women - Employment - South Africa , Hospitality industry - South Africa
- Language: English
- Type: Masters (Thesis)
- Identifier: http://hdl.handle.net/10210/430829 , uj:37151
- Description: Abstract: The term ‘glass ceiling’ is used to describe the abstract factors that affect women’s career progression. The literature review examines the factors purported to constitute the ‘glass ceiling’ phenomenon. Since the 1950s, the number of women in the workplace has increased substantially on a worldwide basis, and the role of women in society, and in the workplace, has therefore changed, with it still continuing to evolve. Women are no longer viewed as being only homemakers and caregivers. Having claimed their rightful space in the workplace, they have, over the years, had to exert every effort to achieve equality and parity within the workplace. As yet, only a limited amount of scholarly work has been undertaken in the South African hospitality industry, so that the underlying aim of the current study was to add to the existing body of knowledge on the glass ceiling phenomenon. The study was, therefore, located within the South African hospitality industry, with a particular focus on four hotel groups’ hotels in Gauteng, where the primary aim was to investigate different perspectives on the glass ceiling phenomenon in the aforementioned context. The objectives of the study were to establish whether or not the glass ceiling exists in the South African hospitality industry, and whether it is a result of either intrinsic or extrinsic factors. The researcher adopted a mixed-methods approach, with the primary data required being obtained by means of the administration of a questionnaire survey, as well as through interviews that were conducted with the key informants. The study population comprised of individuals in lower to senior management positions, this included line managers, middle managers and senior/departmental managers. The sample for the questionnaire respondents was arrived at through the use of snowballing - a non-probability sampling method, the sample comprised of lower to senior management personnel and the sample size (n) was 150. .. , M.A. (Tourism & Hospitality)
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The role of ethnic marketing in the promotion of domestic leisure tourism in Johannesburg
- Authors: Sibisi, Mandla
- Date: 2018
- Subjects: Culture and tourism - South Africa , Tourism - South Africa - Marketing , Multiculturalism in advertising - South Africa
- Language: English
- Type: Masters (Thesis)
- Identifier: http://hdl.handle.net/10210/292046 , uj:31731
- Description: M.A. , Abstract: The study looks at ethnic marketing strategies in relation to domestic tourism promotion and evaluates the effectiveness of this approach. The study also provides some insight into the perspective of ethnic consumers towards ethnic marketing initiatives. A mixed methods approach was used during the study with the qualitative component involving structured interviews with key marketing stakeholders involved in promoting domestic tourism in Johannesburg. For the quantitative phase, data was collected using questionnaire surveys from a sample of 200 black South Africans at a popular leisure tourism site, namely Gold Reef City in Johannesburg. The findings show that most marketers refrain from using ethnic marketing initiatives when promoting domestic tourism. Further findings reveal that ethnic marketing has not had a notable effect in motivating black South Africans to engage in domestic leisure tourism. However, the ethnic consumers surveyed indicated a willingness to travel more should marketers opt to promote domestic tourism using indigenous South African languages. Tourism marketers in a multicultural market can translate marketing campaigns into various ethnic languages in order to appeal to a broader consumer population and simultaneously target an important market segment, namely the ethnic consumer. Globally, there has been an uptake in ethnic marketing as many marketers realized that treating various ethnic groups as a homogeneous group resulted in the loss of many opportunities. There is still however, limited empirical research focusing on the ethnic marketing discourse particularly in relation to tourism promotion and the study offers some insight into the knowledge gap that currently exists.
- Full Text:
- Authors: Sibisi, Mandla
- Date: 2018
- Subjects: Culture and tourism - South Africa , Tourism - South Africa - Marketing , Multiculturalism in advertising - South Africa
- Language: English
- Type: Masters (Thesis)
- Identifier: http://hdl.handle.net/10210/292046 , uj:31731
- Description: M.A. , Abstract: The study looks at ethnic marketing strategies in relation to domestic tourism promotion and evaluates the effectiveness of this approach. The study also provides some insight into the perspective of ethnic consumers towards ethnic marketing initiatives. A mixed methods approach was used during the study with the qualitative component involving structured interviews with key marketing stakeholders involved in promoting domestic tourism in Johannesburg. For the quantitative phase, data was collected using questionnaire surveys from a sample of 200 black South Africans at a popular leisure tourism site, namely Gold Reef City in Johannesburg. The findings show that most marketers refrain from using ethnic marketing initiatives when promoting domestic tourism. Further findings reveal that ethnic marketing has not had a notable effect in motivating black South Africans to engage in domestic leisure tourism. However, the ethnic consumers surveyed indicated a willingness to travel more should marketers opt to promote domestic tourism using indigenous South African languages. Tourism marketers in a multicultural market can translate marketing campaigns into various ethnic languages in order to appeal to a broader consumer population and simultaneously target an important market segment, namely the ethnic consumer. Globally, there has been an uptake in ethnic marketing as many marketers realized that treating various ethnic groups as a homogeneous group resulted in the loss of many opportunities. There is still however, limited empirical research focusing on the ethnic marketing discourse particularly in relation to tourism promotion and the study offers some insight into the knowledge gap that currently exists.
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