- Title
- Intellectual capital and marketing strategy intersect for increased sustainable competitive advantage.
- Creator
- Van Zyl, Charlene Rowena
- Subject
- strategic planning, intellectual capital, marketing management, competition
- Date
- 2008-05-06T10:12:14Z
- Type
- Thesis
- Identifier
- uj:6868
- Identifier
- http://hdl.handle.net/10210/329
- Description
- Prof. H.E.C. de Bruyn
- Full Text
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