- Title
- Construction and evaluation of a scale of consumer shopping experience.
- Creator
- Gillham, B.A., Crous, F., Schepers, J.M.
- Subject
- Consumer shopping experience, Decision-making
- Date
- 2003
- Type
- Article
- Identifier
- uj:6355
- Identifier
- http://hdl.handle.net/10210/1099
- Description
- Generally speaking consumer psychology have focused primarily on the problem solving and decision making processes underlying buying behaviour. As a result, the experience of consumers engaging in the activity of shopping has been neglected. The purpose of this study was to construct and evaluate a scale of consumer shopping experience. The instrument indicated that shopping experience is not merely a means to an end, but in many cases an end in itself. The Shopping Experience Survey consisting of 54 items was developed and administered to 426 respondents consisting of students at a large tertiary institution. The study indicated that the Shopping Experience Survey is highly reliable (rxx=0,965) and sensitive to group differences.
- Publisher
- SA Journal of Industrial Psychology
- Rights
- Complies with the rights as specified by the publisher: http://www.sajip.co.za/ & Copyright University of Johannesburg
- Full Text
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