Global warming mitigation promotes corporate entrepreneurship within Woolworths’ supply chain

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Dos Santos, M A. O.. Academic Journals; 2012-09. Global warming mitigation promotes corporate entrepreneurship within Woolworths’ supply chain.

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Please use this identifier to cite or link to this item: http://hdl.handle.net/10210/7795

Title: Global warming mitigation promotes corporate entrepreneurship within Woolworths’ supply chain
Creator: Dos Santos, M A. O.
Subject: Corporate entrepreneurship
Subject: Woolworths
Subject: Sustainable marketing strategies
Subject: Global warming mitigation
Date: 2012-09
Publisher: Academic Journals
Description: This study demonstrates how Woolworths, a South African retail chain promotes corporate entrepreneurship within its supply chain as it implements sustainable marketing strategies. A qualitative case study approach, restricted to a single retail chain, was used and the data analysed was derived from their public documents. A content analysis using a thematic approach that incorporated product life cycle model variables was used to code the data. The results demonstrate that retailers can promote entrepreneurial activity within supply chains as they implement sustainable marketing strategies.

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collection(s): 5146
collection(s): Journal articles
Identifier: uj:5788
Identifier: ISSN 1993-8233
Identifier: http://hdl.handle.net/10210/7795
Rights: Academic Journals, 2012. Available online at http://www.academicjournals.org/AJBM DOI: 10.5897/AJBM12.638
Type: Article
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Journal articles Global warming mitigation promotes corporate entrepreneurship within Woolworths’ supply chain

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