- Title
- A study of a shared vision at a travel agency
- Creator
- Botha, Stephne, Bosch, Alta
- Subject
- Strategic management, Flight Centre Ltd. S.A., Corporate strategy
- Date
- 2009
- Type
- Article
- Identifier
- uj:5723
- Identifier
- ISBN 978-0-86970-661-9
- Identifier
- http://hdl.handle.net/10210/5262
- Description
- Many authors on the subject of Strategic Management place great emphasis on the importance of visions and missions. Some state that the foremost direction-setting question senior managers need to ask is: "What is our vision for our organisation -what are we trying to do and become?" Others state that it is a key indicator of how an organisation views the claims of its stakeholders. Although it is clear that they consider corporate strategy as an integral part of the success of the organisation, the implementation of strategic vision is sadly lacking or not supported by everyone in many organisations. This paper explored the extent to which Flight Centre Limited S.A. 's vision is shared. The findings of this study, which followed a quantitative methodology, indicate that the organisation circumscribes to a vision and that the vision is generally shared by employees contributing to the astounding success of the organisation in South Africa.
- Publisher
- University of Johannesburg
- Full Text
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