- Title
- Place making in tourism-led local economic development (LED) : a case study of Coffee Bay, Wild Coast, Eastern Cape province, South Africa
- Creator
- Sitinga, Sinovuyo Babalwa, Ogra, Aurobindo
- Subject
- Coastal Tourism, Community development, Community engagement, Sustainable development, Tourism - South Africa - Coffee Bay, Local Economic Development
- Date
- 2014
- Type
- Article
- Identifier
- uj:4938
- Identifier
- ISSN 978-0-86970-781-4
- Identifier
- http://hdl.handle.net/10210/13038
- Description
- On the East Coast of South Africa, on the warm waters of the Indian Ocean, lie the shores of Coffee Bay town. This small predominantly rural beach town beams with multitude of tourism potential. The town prides itself for its magnificent beach, hotels, and tourism activities like: horse riding, hiking and boasts of other tourism facilities and attractions. Besides tourism potential this small town faces number of challenges. The majority of the town’s economically active population is illiterate, unemployed and lives under the poverty line. The town on its own is a pot of gold; however, the community needs to be more involved in the decision making for developments within the town, as well as encouraging of pride of citizenship. This would ensure maximum benefit for residents, in terms of economic growth, access to opportunities, betterment of livelihoods, etc. In the pursuit of Tourism-led Local Economic Development (LED) oriented growth in Coffee Bay, the place making determinants becomes central in order to address the number of challenges faced by the local communities. Place making determinants and processes applicable to the area entails optimal use of resources that are unique to an area, for the economic (increased investment in the area, rise in tourists coming in, improved environments for fishing, establishment of a fully functional and beneficial fishing industry), social (improved well-being of local residents), community (infrastructure and livelihood within the town) and otherwise benefits. The paper discusses the place based tourism-led approaches in the context of rural communities and highlights the key determinants of place making process in a rural centric tourism-led local economic development. The research is based on mixed method approach (qualitative and quantitative) and brings out the discussion on: essence, self-sufficiency, sustainability and inclusion of communities based on locally available assets, potential and resources.
- Publisher
- Conference Proceedings: Planning Africa 2014 - Making Great Places
- Rights
- © 2014, Authors & Conference Proceedings: Planning Africa 2014 - Making Great Places
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