- Title
- Design perspectives : an approach to support authentic entrepreneurial designers during pre-incubation
- Creator
- Tselepis, Thea J., Lavelle, Carol
- Subject
- Design Thinking, Empathy, Entrepreneurial Orientation
- Date
- 2018
- Type
- Conference proceedings
- Identifier
- http://hdl.handle.net/10210/289740
- Identifier
- uj:31442
- Identifier
- Citation: Tselepis, T.J. & Lavelle, C. 2018. Design perspectives: an approach to support authentic entrepreneurial designers during pre-incubation.
- Description
- Abstract: Potential design entrepreneurs often have to apply approaches that incorporate a clear business strategy through product design. Designers are however not primarily trained to design business strategies and often have to be pre-incubated in order to prepare them for business start-up. This paper proposes an approach relevant to pre-incubate potential design entrepreneurs so that they become more entrepreneurial during the practice led design process, yet still apply the cornerstone of design thinking namely empathy. The argument is made that creative analysis, creative synthesis and creative evaluation are phases in the design process that can be supported by the Empathy Map to enhance Entrepreneurial Orientation and business strategy. We recommend that the approach is used to facilitate feasible products/services, a business strategy and empowered entrepreneurial designers who are able to calculate risk bearing in mind multiple design perspectives. The recommendations from this paper is proposed for any environment relating to pre-incubation of practice led design entrepreneurs.
- Language
- English
- Rights
- ©2018, authors
- Full Text
- Hits: 855
- Visitors: 804
- Downloads: 61
Collections
Conference proceedings
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | Design perspectives: an approach to support authentic entrepreneurial designers during pre-incubation | 302 KB | Adobe Acrobat PDF | View Details Download |