- Title
- Principals and the marketing of rural public schools in KwaZulu-Natal
- Creator
- Ndlela, Marcus Philani
- Subject
- School principals - South Africa - KwaZulu-Natal, Schools - Public relations - South Africa - KwaZulu-Natal, Rural schools - South Africa - KwaZulu-Natal
- Date
- 2012-08-22
- Type
- Mini-Dissertation
- Identifier
- uj:2966
- Identifier
- http://hdl.handle.net/10210/6392
- Description
- M.Ed., As a result of open enrolment in present day South Africa rural schools are faced with the problem of an exodus of learners from the rural schools to urban schools. According to the Race Relations Survey (1992/1993 : 598) the number of African pupils enroled in Indian schools increased from 58 in 1986 to 11 274 in 1991 and 21 940 in 1992". The only way to address this problem is to implement a market strategy to retain and even draw learners back to the rural schools. Such a strategy can only be successful if sound market research is done. In this process the principal plays a pivotal role. According to the Race Relations Survey (1993/1994 : 707) the cost of transporting rural pupils to urban schools is expensive. Transport to such schools could not be afforded by parents in rural areas. Since the transport is not subsidised the cost to such schools could amount to be as much as R80 a month. The above figure is a reflection of the seriousness of the problem. Parents are heavily burdened financially with the exodus of rural learners to urban schools. DERMACATION OF THE INVESTIGATION The study will focus on six principals of secondary schools in the Msinga District in KwaZulu-Natal. All principals are graduates with experience ranging from five to ten years. Having demarcated the research problem, it is now necessary to state the aim of the research project. AIM OF THE RESEARCH In view of the problem formulated above and the motivation of study the general aim is to investigate the principals roles in the marketing of rural public secondary schools in KwaZulu-Natal. In order to achieve this general aim of the project the specific aims of this mini-dissertation are : To give an overview of the literature on school marketing and the role of the principal. To determine the present position of marketing in rural public secondary schools in KwaZulu-Natal.
- Contributor
- Prof. T.C. Bisschoff.
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