- Title
- An analyses of the effect of living habits on water conservation among Gauteng residents
- Creator
- Gule, Palesa T., Maduku, Daniel K., Dilotsotlhe, Nombulelo
- Subject
- Attitude, Living Habit, Intention to Conserve Water
- Date
- 2018
- Type
- Conference proceedings
- Identifier
- http://hdl.handle.net/10210/273328
- Identifier
- uj:29116
- Identifier
- Citation: Gule, P.T., Maduku, D.K. & Dilotsotlhe, N. 2018. An analyses of the effect of living habits on water conservation among Gauteng residents.
- Description
- Abstract: South Africa’s water resources are constantly under pressure as a result of severe weather conditions, pollution, destruction of wetlands and a growing population. Although efforts to increase awareness of water conservation have been implemented, household usage continues to rise. Previous studies have highlighted the major issues militating against water conservation behaviour, but more research is necessary in the South African context. The purpose of this study, therefore, was to understand the impact of living habits on water conservation behaviour among Gauteng residents, using a research model that integrates living habits into the Theory of Reasoned Action (TRA). Data for empirical testing of the proposed research model was obtained from the responses of 347 respondents in Gauteng. The empirical results of the analysis indicate that respondents’ habits and intention to conserve water have significant and positive effects on water conservation behaviour. The results further reveal that attitude, subjective norm and living habits exert a significant and positive influence on intention to conserve water. The implications of these findings for strategies aimed at water conservation among consumers in the province and others in similar contexts are presented.
- Language
- English
- Rights
- ©2018, authors
- Full Text
- Hits: 1477
- Visitors: 1283
- Downloads: 62
Collections
Conference proceedings
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | An analyses of the effect of living habits on water conservation among Gauteng residents | 373 KB | Adobe Acrobat PDF | View Details Download |